The Marketing Analytics Show

By SupermetricsBusiness Marketing

The Marketing Analytics Show episodes

July 28, 2021How to show the value of your work with client reporting with Chris Hirlemann
In this podcast episode, we catch up with Chris Hirlemann, Head of Data at Sleeping Giant Media to learn the ins and outs of client reporting.
Tune in to learn:
What makes a good client report

How an agency should structure thor marketing reporting

What tools you could use to create an informative report
Links mentioned on the show
Check out Sleeping Giant Media.

Start your 14-day free trial of Supermetrics.

Follow Supermetrics on Twitter.

Follow Anna on Twitter.
16 min
July 14, 2021How to use machine learning to analyze attribution windows with Esa Tiusanen
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution.
Esa shares:
How to use machine learning to improve your attribution models

How to evaluate different attribution models

How to analyze your models’ performance
Links mentioned on the show:
Follow Esa on LinkedIn.

Check out Columbia Road.

Start your 14-day free trial of Supermetrics.

Follow Supermetrics on Twitter.

Follow Anna on Twitter.
15 min
July 07, 2021How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez
Wanna learn Savannah Sanchez’s secret to running successful TikTok Ads?
Tune in to learn:
What kinds of brands should try TikTok Ads

How to set up a TikTok ad campaign

How to work with TikTok influencers

How to analyze your campaign performance
Links mentioned in the show:
Follow Savannah on LinkedIn.

The Social Savannah.

Start your 14-day free trial of Supermetrics.

Follow Supermetrics on Twitter.

Follow Anna on Twitter.
31 min
June 16, 2021How to build a data warehouse with Sebastian Mehldau
As your business grows, your data grows too.
To keep up with your ever-changing data needs, you need a data warehouse.
That’s why in this podcast episode, we catch up with Sebastian Mehldau, Head of Growth Marketing at Vanmoof to learn his secret to building a data warehouse from scratch.
Sebastian covers:
When you should move your data to a data warehouse

How to get a sign-off on a data warehouse from your C-suite

How to roll out a marketing data warehouse

Different reports you can build with cross-channel data
Links mentioned in the show:
Follow Sebastian on LinkedIn

Start your free 14-day Supermetrics trial

Follow Supermetrics on Twitter

Follow Anna on Twitter
24 min
June 02, 2021How to get started with conversion rate optimization with Todd Chambers
In this podcast episode, Todd Chambers, Founder and Director of Upraw Media shares his secrets to conversion rate optimization:
What data you should collect to analyze your website conversions

How to set up a CRO experiment

How to validate your experiments

What reports you should build to keep track of your experiments
Psst! Todd also shares an experiment tracking template where you can rank, design, and review all your experiments. Simply enter your email, and we’ll send a copy to you.
Links mentioned in the show:
Follow Todd on LinkedIn

Start your free 14-day Supermetrics trial

Follow Supermetrics on Twitter

Follow Anna on Twitter
29 min
May 19, 2021How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance
We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online.
Tune-in to learn how to:
Take your retail business from offline to online

Create an omnichannel strategy

Choose your marketing channels

Measure your omnichannel performance
Links mentioned in the show:
Follow Kristen on LinkedIn

Start your free 14-day Supermetrics trial

Follow Supermetrics on Twitter

Follow Anna on Twitter
24 min
May 05, 2021How to analyze the impact of your content strategy with Kaleigh Moore
In the latest episode of the Marketing Analytics Show, we chatted with Kaleigh Moore, a freelance writer for ecommerce and SaaS companies.
You'll learn:
What are the key components of a solid content strategy

How to repackage your content

What’s Kaleigh’s process for creating a good article

How to measure your content’s success
Links mentioned in the show:
Follow Kaleigh on LinkedIn.

Content Remix.

Start your free 14-day Supermetrics trial.

Follow Supermetrics on Twitter.

Follow Anna on Twitter.
17 min
April 21, 2021How to promote and measure the performance of your online courses
In this episode of the Marketing Analytics Show, Alex Atkins, Head of Growth at CXL, shares the secret to launching and promoting online courses successfully.
Tune in to learn:
How to launch and promote your online courses

How the CXL team integrates storytelling into course launches

How to measure your promotion campaign performance

How to increase retention rate with cross-selling activities

What are the best and worst campaigns Alex and his team have ever run
Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-n-atkins/
CXL: https://cxl.com/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
28 min
April 07, 2021How to create, set up, and optimize Facebook video ads with Bob Regnerus
This time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns.
Tune in to learn:
How to create videos for different stages of the sales funnel

How to create custom audiences for retargeting

What video ad metrics you should track

How to optimize your videos to increase your ROAS

What video mistakes you should avoid
Follow Bob on LinkedIn: https://www.linkedin.com/in/bobregnerus/
Feedstories: https://feedstories.com/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
27 min
March 24, 2021How to analyze data and create reports in Google Data Studio
Looking to create engaging and meaningful reports in Google Data Studio?
We’ve got you covered!
In this episode of the Marketing Analytics Show, Michele Kiss will share her process and secrets to building great Data Studio reports.
Tune in to learn:
The kinds of reports you can create with Data Studio

What makes a great report

Her process of building a report from start to finish

Data visualization mistakes you should avoid
Follow Michele on LinkedIn: https://www.linkedin.com/in/michelejkiss/
Demystified: https://analyticsdemystified.com/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
24 min

About The Marketing Analytics Show

From the publisher's feed

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make…