The Marketing Analytics Show

By SupermetricsBusiness Marketing

The Marketing Analytics Show episodes

March 10, 2021How to analyze qualitative data with Peep Laja
In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition.
You'll learn:
How Peep used early user feedback to narrow down Wynter’s product positioning

How you can analyze your qualitative data

What questions marketers should ask to get useful insights from their customers, especially when the company is still at an early stage
Links mentioned in the show:
Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/
Wynter: https://wynter.com/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
22 min
February 24, 2021How to analyze data and create reports with Google Analytics 4 with Charles Farina
Looking to jump on the Google Analytics 4 bandwagon?
Awesome.
Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4.
Tune in to learn:
What Google Analytics 4 is and how it’s different from Universal Analytics

What kind of reports you can create with Google Analytics 4 data

How the data model has changed

How to set up event-based tracking if you want to start using GA4
Links mentioned in the show:
Follow Charles on Twitter: https://twitter.com/CharlesFarina
Adswerve: https://adswerve.com/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
25 min
February 10, 2021How to set up and measure your on-site SEO performance - Sam Dunning
Looking to drive more organic traffic to your website?
Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Choice, an agency specialized in web design and SEO.
You’ll learn what it takes to build a successful SEO strategy including:
What you should consider when building an SEO strategy

How to optimize your website for search

What SEO metrics you should include in your reports and how to analyze this data
Links:
Follow Sam on LinkedIn: https://www.linkedin.com/in/samdunning/
Web Choice: https://www.webdesignchoice.co.uk//
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
18 min
January 27, 2021The data you need to measure B2B growth with Ole Dallerup
From your website and CRM to paid platforms and social media, there is so much data available to marketers.
But despite all this data, it’s still frickin’ hard to understand what drives revenue.
That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth.
Tune in to learn:
What data you should collect to understand B2B growth

What key metrics you should pay attention to

Typical reports a B2B company should have

How B2B data is different from B2C data

Some limitations of Google Analytics in B2B cases
Links:
Follow Ole on Twitter: https://twitter.com/oledallerup
Dreamdata.io: https://dreamdata.io/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
20 min
January 13, 2021How to increase your Shopify store’s revenue with data and insights with Duane Brown
Once you have your Shopify store up and running, you’ll have a ton of data to keep up with.
But since not all data is created equal, how do you decide which metrics to track?
That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting.
In this episode, you’ll learn:
What Shopify reports you should build

What metrics you should pay attention to

Why Duane thinks add to cart CPA is the new north star on marketing spend

How to analyze your recurring orders data
Links:
Follow Duane on Twitter: https://twitter.com/duanebrown
Take Some Risk: https://www.takesomerisk.com/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna
21 min
December 16, 2020How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown
Snapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head of Strategy at Take Some Risk, to find out.
In this episode, you’ll learn:
If you have the right product-market fit for Snapchat

How Snapchat Ads is different from other ad platforms

How to set up an effective Snapchat Ads campaign

What Snapchat Ads metrics you should measure
Links:
Follow Duane on Twitter.
Take Some Risk.
Start your 14-day free trial of Supermetrics.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
14 min
December 02, 2020How to implement and measure the success of multi-touch attribution models - Dan McGaw
Far too many people see marketing teams as the arts and crafts department.
We’re more than that.
That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution.
Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack.
In this episode, you’ll learn:
What multi-touch attribution is

How to implement a multi-touch attribution model

How to optimize your campaigns with a multi-touch attribution model

What reports you should have in place to see how effective your model is

Common mistakes marketers make when implementing a multi-touch attribution model
Links:
Follow Dan on LinkedIn.
Build Cool Shi*t.
Start your 14-day free trial of Supermetrics.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
17 min
November 18, 2020How to create, analyze, and optimize Facebook Ads campaigns for ecommerce with Savannah Sanchez
Looking to grow your ecommerce brand with Facebook Ads? Awesome. Because joining us today is Savannah Sanchez, an expert in ecommerce growth.
Savannah is the founder of The Social Savannah, a media buying consultant service.
In this episode, she’ll share the secrets to effectively creating and optimizing Facebook Ads campaigns.
You’ll learn:
How to set up and optimize a Facebook Ads campaign

How to choose the right creatives

What type of marketing reports you should have in place

The best resources to learn about Facebook Ads for ecommerce brands
Links:
Follow Savannah on LinkedIn.

The Social Savannah.

Start your 14-day free trial of Supermetrics.

Follow Supermetrics on Twitter.

Follow Anna on Twitter.
19 min
November 05, 2020The SEO analytics process with Branko Kral
Getting your content to rank at the top of SERPs isn’t easy. You need two things, great content and solid SEO analytics. That’s why we caught up with Branko Kral, an expert on all things SEO.
Branko is the Director of Content and Analytics at Chosen Data, an agency that specializes in SEO and analytics.
In this episode, you'll learn:
The end-to-end SEO analytics process

Results you can expect if you make your SEO more analytical

How to get better search results by analyzing your SEO data together with paid marketing data

The best resources to learn more about SEO analytics
Links
Follow Branko on LinkedIn.

Chosen Data.

Marketing in a recession: Budget cuts - The Scalpel vs. The Sledgehammer.

Start your 14-day free trial of Supermetrics.

Follow Supermetrics on Twitter.

Follow Anna on Twitter.
20 min
November 05, 2020How to create and test effective LinkedIn Ads with AJ Wilcox
How can you make sure every penny you spend on LinkedIn Ads is worth it? We caught up with AJ Wilcox to find out.
AJ is the founder of B2Linked.com, an agency specialized in LinkedIn Ads, and host of the LinkedIn Ads Show.
In this episode, you'll learn:
Why companies should try LinkedIn Ads

His A.M.O framework for creating an effective LinkedIn Ads campaign

How LinkedIn Ads is different from Google Ads & Facebook Ads

How to analyze and optimize your LinkedIn campaigns
Links
B2Linked.

Follow AJ on LinkedIn.

Start your 14-day free trial of Supermetrics.

Follow Supermetrics on Twitter.

Follow Anna on Twitter.
19 min

About The Marketing Analytics Show

From the publisher's feed

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make…