Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super Light Buyers," in which he shares research that suggests marketers need to pay attention to people who don't buy them very often.

You can find Julien here:

https://www.linkedin.com/in/julien-normand-101/⁠

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His article is here:

https://www.linkedin.com/feed/update/urn:li:activity:7061959692071141376/

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