The Media Copilot

AI is changing the way people tell stories — both PR professionals and journalists. Is it possible both might lose the most important part: authenticity?

The media and communications industry is undergoing a seismic shift, and AI is at the center of it. From content creation to media relations, artificial intelligence is fundamentally changing how PR professionals, journalists, and storytellers operate.

This week on The Media Copilot, I sat down with Dan Nestle—a longtime communications executive, AI enthusiast, and founder of Inquisitive Communications. Dan has spent years helping brands craft compelling stories, and as the host of The Trending Communicator podcast, he’s made it his mission to decode the chaos of modern communications.

Unlike many in the industry, Dan has the freedom to dive deep into AI tools, experiment with emerging tech, and rethink media relations at a time when both PR professionals and journalists are using AI in ways that change the game.

In this episode, we discuss:

At a time when AI is disrupting nearly every facet of content creation, one truth remains: the human connection still matters. Dan shares his insights on how PR professionals can leverage AI without losing sight of what truly drives engagement—great storytelling.

If you’re in PR, media, or content creation, this conversation is essential listening.

And if you’re looking to gain hands-on experience with AI tools, check out The Media Copilot’s AI for PR & Media Professionals training course. Our next six-week cohort begins February 4, 2025, and spots are filling up. Learn more and sign up at mediacopilot.ai.

Press play now to dive into the future of PR, AI, and storytelling with Dan Nestle.

And if you enjoyed this conversation, I’d encourage you to follow the show on Substack, Apple Podcasts, Spotify, or any other podcast app that you want. Also, I’d appreciate it if you’d leave a rating or review — it really does help the show. And if you’re on YouTube, don’t forget to “like” the video and subscribe to the channel 🔔

AI is transforming the newsroom, redefining how journalists gather and analyze information, and pushing the boundaries of efficiency and storytelling.

This week on The Media Copilot, I’m joined by Francesco Marconi—AI pioneer, former Associated Press executive, and founder of AppliedXL, a company revolutionizing how we extract actionable insights from real-time data. Francesco’s career spans over a decade of innovating at the intersection of AI and journalism, starting in 2011 when he helped the AP leverage algorithms to turn datasets into stories, from earnings reports to sports stats.

Now, at AppliedXL, Francesco is building tools that empower reporters and analysts to filter through the noise—think social networks, news websites, and endless feeds—and zero in on what truly matters. By streamlining the "gathering" part of news gathering, AI is enabling journalists to focus on deeper storytelling and analysis.

In this episode, Francesco and I explore:

Stick around until the end, where Francesco shares his daily productivity hacks using AI and offers his vision for the future of media in an AI-driven world.

This is a conversation you won’t want to miss—press play now!

If you're looking to dive deeper into the practical applications of AI, check out The Media Copilot’s AI training courses for media and PR professionals. Our next six-week cohort begins on February 4, 2025, offering hands-on training to help you automate workflows, craft smarter campaigns, and harness the power of AI in your day-to-day work. Learn more and sign up at mediacopilot.ai.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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© AnyWho Media 2025

AI is redefining how PR professionals and journalists collaborate, bringing new efficiencies while challenging the balance of authenticity and connection.

This week on The Media Copilot, I’m joined by Michelle Songy—founder and CEO of Press Hook, serial entrepreneur, and one of the most innovative minds at the intersection of AI and media. From her start in finance in London to founding a fintech startup acquired by American Express, Michelle’s journey has been nothing short of remarkable. Now, she’s leading the charge in reshaping how PR pros and journalists connect in a world increasingly influenced by AI.

In this episode, Michelle shares how AI-powered tools are revolutionizing PR outreach—streamlining workflows while avoiding the pitfalls of spammy, impersonal communication. Together, we explore:

The delicate balance between efficiency and authenticity in AI-driven outreach.

The challenges and opportunities AI presents for storytelling in media.

The strategies PR professionals and journalists can adopt to thrive in this new landscape.

Stick around until the end, where Michelle reveals her vision for the future of PR, her thoughts on AI agents, and the ambitious plans she has to take Press Hook to new heights.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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© AnyWho Media 2025

AI tools are becoming essential partners for writers and creators, opening new possibilities for research, storytelling, and bringing ideas to life.

This week on The Media Copilot, I’m joined by Alexandra Samuel — author, data journalist, keynote speaker, and one of the most forward-thinking voices on the intersection of creativity and AI. Alexandra doesn’t just use AI as a tool; she’s embraced it as a full-fledged collaborator, crafting innovative workflows that are as inspiring as they are practical.

Currently immersed in writing her next book on managing information overload, Alexandra is exploring how neurodivergent strategies can help us thrive in a data-saturated world. With AI by her side, she’s producing at a lightning pace — 50,000 words in just over a week — proving that when humans and technology work together, the results can be astounding.

In this episode, Alexandra breaks down how she’s integrated AI into her creative process, from generating ideas to fine-tuning her writing. We discuss the mindset required to treat AI as a partner and how these approaches can reshape productivity and storytelling in profound ways.

Make sure to stick around until the end, where Alexandra offers a bold vision for the future of media: a world where creators embrace AI to unlock new heights of ingenuity, efficiency, and connection.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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© AnyWho Media 2024

From custom news summaries to uncovering biases, AI can do a lot more than follow trends.

This week, I’m excited to talk to Robert Caulk, Founder of Emergent Methods and the creator of AskNews. Rob has spent years exploring the intersection of AI, machine learning, and media, and his latest project brings a fresh perspective on how we consume news. AskNews isn’t just another chatbot—it’s a tool designed to analyze and present news with clarity, breaking down articles into facts, analysis, and differing viewpoints.

In our conversation, Rob and I dive into the ways journalists and newsrooms can use AI to craft better stories, improve analysis, and engage audiences. We also discuss Rob’s belief in the power of open-source AI and why transparency is key to fostering trust in media technology.

Don’t miss the end of the episode, where Rob shares actionable advice for those navigating the early stages of adopting AI in the media.

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The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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© AnyWho Media 2025

How Clare Spencer is leveraging AI to redefine journalism, revolutionize content creation, and address the ethical complexities of modern media.

In this episode of The Media Copilot, Pete Pachal sits down with Clare Spencer, a journalist and producer whose innovative work with AI is reshaping the future of media. At the BBC, Clare was part of a pioneering team experimenting with GPT-3, exploring its potential in newsrooms long before tools like ChatGPT became mainstream.

Now, Clare is focused on a groundbreaking concept she calls “content polymorphing.” This approach uses AI to transform a single piece of content — such as a podcast — into entirely different formats, including articles and videos. It’s a bold reimagining of how creators can use AI to maximize the reach and adaptability of their work.

Pete and Clare delve into the implications of this innovation for the media industry. They explore how AI-powered tools like these can enhance efficiency and creativity while raising critical ethical questions about transparency and accountability in journalism. Clare also shares her perspective on how newsrooms can thoughtfully integrate generative AI, including a practical policy for using AI-generated images without compromising integrity.

Tune in to hear Clare’s expert insights and why she believes this shift isn’t just about technology but about rethinking the very foundations of content creation. Don’t miss this forward-looking conversation that’s sure to challenge conventional ideas about the intersection of AI and media.

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The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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© AnyWho Media 2024

The Race to Monetize AI's Content Appetite and Build the Bridge Between Publishers and AI

This episode is sponsored by Adobe Stock.

I'm excited to share this week's episode of The Media Copilot, where I had a fascinating conversation with Dan Goikhman, the innovative force behind Dappier. As we dive into the evolving landscape of AI and publishing, we tackle one of the most pressing questions facing our industry: how do we make AI companies pay their fair share for content?

In our discussion, Dan breaks down how Dappier is emerging as that crucial bridge between traditional media and what he calls "the AI internet." What fascinates me is how they've positioned themselves as more than just middlemen – they're creating an entire ecosystem where publishers can not only monetize their content but also harness AI's power for their own platforms.

The most compelling part of our conversation comes when we explore how Dappier transforms publishers' content into AI-compatible formats. Think of it as creating a universal translator between human-written content and AI systems like ChatGPT and Perplexity. The genius part? If these AI companies want to use this content, they'll need to pay up, or face a digital blockade.

But what really got me excited was our discussion about the future. We dive deep into whether chat will become the dominant way people consume information, and what that means for media companies. You won't want to miss our exploration of how media organizations need to reimagine themselves in this AI-driven future.

Make sure to stay tuned until the end, where Dan and I explore the philosophical implications of this shift. It's not just about technology – it's about fundamentally rethinking what it means to be a media company in an AI-first world.

🎧 Join me for this illuminating conversation that might just change how you think about the future of publishing.

Sponsor: 
This episode is brought to you by Adobe Stock—now powered by Adobe Firefly. Customize stock images like never before with AI tools that let you swap backgrounds, expand formats, and generate variations instantly. It's pro-level creativity, supercharged. Learn more at adobe.com/stock.

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The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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© AnyWho Media 2024

Can AI Avatars Build Trust in the Newsroom?

This episode is sponsored by Adobe Stock.

This week on The Media Copilot, I’m thrilled to welcome Adam Mosam to the show. Adam is the founder of Channel 1, the groundbreaking news platform where AI avatars serve as anchors, delivering real news that’s entirely scripted, produced, and distributed by AI. Since Channel 1’s teaser video went mega-viral in late 2023, the platform has become a hot topic in the media world. But it’s not here to compete with CNN—it’s here to empower media companies with cutting-edge AI-powered production tools.

Our conversation dives into the fascinating possibilities of AI in video news production, including its potential to drastically cut costs. Producing premium video content is notoriously expensive, but Channel 1 aims to put high-quality video production within reach for media companies of all sizes. Of course, this innovation comes with its challenges. Can AI avatars gain the same level of trust as human reporters? And what happens to the jobs and creativity of human content creators in the long run?

Adam and I explore these questions and more, touching on the ethics, opportunities, and challenges of AI avatars in journalism. Don’t miss the end of the episode, where we discuss the future of news consumption—imagine a world where personal newsagents deliver customized stories directly to you, wherever you are.

Tune in to discover how AI might reshape the way we consume and create news.

Sponsor: 

This episode is brought to you by Adobe Stock—now powered by Adobe Firefly. Customize stock images like never before with AI tools that let you swap backgrounds, expand formats, and generate variations instantly. It's pro-level creativity, supercharged. Learn more at adobe.com/stock.

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The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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© AnyWho Media 2024

 The Media Copilot is partnering with The Upgrade for a comprehensive six-week AI course tailored for PR and media professionals. Explore the course here.

As you may know, in addition to hosting a podcast, I also teach media professionals — newsrooms, PR firms, and more — on how to apply AI to their work. I've taken all kinds of AI courses and constantly try out new tools, and I've distilled all that and put the best parts into an AI class for journalists and communications pros that goes from basic prompting to advanced tools in a single afternoon.

However, the AI world is moving faster than a comet. Models are evolving, new platforms are emerging, and tools are getting more sophisticated. There are now all kinds of AI-powered apps dedicated to narrow aspects of media work — from social media generation to news analysis to automated email campaigns. And the well-known chatbots have powerful new features with potential that's barely been scratched.

It's clear that AI classes in general need an upgrade, and that makes my announcement today doubly apt: I'm partnering with Peter Bittner, CEO of The Upgrade Academy, and Kris Krüg, Founder of Techartist, to offer an extensive six-week course entitled AI for PR & Media Professionals, happening in early 2025. Registrations are open now, and if you grab a spot before December 15 you can use the discount code EARLYBIRD25 at checkout to get 25% off the price.

For the full breakdown of what's in the course, check out the class page, but here's a summary:

Course Highlights:

This course goes beyond foundational concepts and goes deep into using AI for specific use cases and workflows, such as media monitoring, campaign analysis, and crisis management. Each week includes interactive workshops where participants can apply what they've learned in real-world scenarios, helping build a practical understanding of the tools and techniques. Peter Bittner and I will guide participants every step of the way, offering insights from our extensive experience in media and AI.

What You Will Learn:

Participants will learn AI-powered content creation, including generating and refining social media posts, press releases, and other media content. They will also discover automated media monitoring techniques to track news and monitor public sentiment effectively. Additionally, attendees will explore how to use AI for automating and personalizing communication strategies, making outreach campaigns more impactful.

By the end of the six weeks, you will not only understand how AI can fit into your daily work but also feel confident using a variety of tools to boost productivity and creativity.

Join us, and let's explore how AI can empower your work!

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favorite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License

© AnyWho Media 2024

Business Insider's CEO on the Legal Challenges Reshaping the Media Industry

This week, I’m thrilled to welcome Jakob Wais to the podcast. Jakob is the CEO and Editor-in-Chief of Business Insider Germany, a key player within Axel Springer’s media empire. Axel Springer was one of the first major media companies to embrace generative AI, striking a groundbreaking deal with OpenAI in late 2023, which integrated their publications, including Jakob’s, with ChatGPT.

I was eager to dive into Jakob’s insights on how a major media company leverages AI in its newsroom. We explored the flexibility he has in applying AI to editorial workflows, the ways his team of journalists perceive and adapt to these tools, and—most critically—how Business Insider Germany’s audience reacts to the integration of AI into the content they consume.

Our conversation also touched on the legal battles shaping the media landscape, including the recent lawsuit between News Corp and Perplexity. Jakob shared a thought-provoking perspective on what AI engines truly do with content, offering a fresh way to think about how machines "read" compared to humans. And don’t miss the surprising connection Jakob draws between men’s fashion in Tokyo and the future of quality journalism.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to The Media Copilot newsletter.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favorite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License

© AnyWho Media 2024