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Hal Cohen, CEO of BridgeTower Media, shares how a company with more than 40 B2B brands is navigating a rapidly evolving media landscape. Drawing from a background in finance, Hal explains how focusing on audience communities rather than geography has shaped the company’s strategy and growth.
The conversation dives into what is actually driving revenue today, from live events to data powered digital marketing, and how AI is being used behind the scenes to improve efficiency and unlock new monetization opportunities.
Links:
BridgeTower Media
https://bridgetowermedia.com/
Hal Cohen - LinkedIn
https://www.linkedin.com/in/halcohen/
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This podcast is sponsored by LocalPod.co, the audio platform built for local media. LocalPod.co
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Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Paul Gewuerz5
33 ratings
Hal Cohen, CEO of BridgeTower Media, shares how a company with more than 40 B2B brands is navigating a rapidly evolving media landscape. Drawing from a background in finance, Hal explains how focusing on audience communities rather than geography has shaped the company’s strategy and growth.
The conversation dives into what is actually driving revenue today, from live events to data powered digital marketing, and how AI is being used behind the scenes to improve efficiency and unlock new monetization opportunities.
Links:
BridgeTower Media
https://bridgetowermedia.com/
Hal Cohen - LinkedIn
https://www.linkedin.com/in/halcohen/
---
This podcast is sponsored by LocalPod.co, the audio platform built for local media. LocalPod.co
---
Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices

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