Hal Cohen, CEO of BridgeTower Media, shares how a company with more than 40 B2B brands is navigating a rapidly evolving media landscape. Drawing from a background in finance, Hal explains how focusing on audience communities rather than geography has shaped the company’s strategy and growth.

The conversation dives into what is actually driving revenue today, from live events to data powered digital marketing, and how AI is being used behind the scenes to improve efficiency and unlock new monetization opportunities.

Links:

BridgeTower Media

https://bridgetowermedia.com/

Hal Cohen - LinkedIn

https://www.linkedin.com/in/halcohen/

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