In this solo episode of The MHP Exchange, Frank Rizzo delivers a blunt reality check for operators struggling with infill.
If your lots are vacant, demand exists, and homes still aren’t moving, the problem isn’t pricing—or the market. It’s sales. Frank breaks down why infill fails when operators delegate selling to managers who were never trained to sell, and why “hoping” homes move is not a strategy. From lead follow-up and speed-to-contact, to messaging, accountability, and building a real sales system, this episode lays out what actually drives absorption inside manufactured housing communities.
This is a must-listen for operators, investors, and anyone taking on value-add or low-occupancy parks who wants to stop leaving deals on the table and start engineering infill results instead of guessing.