What assumptions shape the decisions you make every day without you even realising it?
We drink water every day.
Yet most of us have never stopped to question it.
In this episode, I'm joined by Doran Binder, founder of Crag Spring Water and certified Water Sommelier, for a conversation that begins with water but quickly becomes something much bigger.
Together, we explore how assumptions influence the decisions we make, often without us even recognising they're there.
In this episode, you'll discover:
💧 Why two bottles carrying the same brand name can contain completely different water.
💧 What the Romans understood about water thousands of years ago—and why it still matters today.
💧 The debate surrounding Scottish tap water and why perception often outweighs evidence.
💧 Why every company claims to have "the best" product—and why Doran chose education instead.
💧 What hydration in elite sport, including the FIFA World Cup, can teach us about questioning accepted beliefs.
What this conversation really made me question...
If we rarely stop to question something as fundamental as the water we drink every day, where else might we be accepting assumptions without ever testing them?
What stayed with me wasn't the science.
It was Doran's philosophy.
Before entering the industry, he noticed that every company claimed to sell the "best" water.
Rather than adding another voice to the noise, he chose to educate people instead, helping people understand the differences so they could make informed decisions for themselves.
For me, that's the real lesson.
This conversation isn't really about water.
It's about curiosity.
It's about slowing down long enough to question what we've always accepted as true.
Because whether we're talking about water, health, business, leadership or performance, the quality of our decisions is often determined by the quality of the questions we're willing to ask.
About Doran Binder
Doran Binder is the founder of Crag Spring Water, a certified Water Sommelier and creator of The Bearded Water Sommelier.
Through education, speaking and his work with Crag Spring Water, Doran helps people better understand hydration, bottled water and the assumptions that influence everyday choices.
Learn more:
🌐 www.beardedwatersommelier.co.uk
🌐 www.cragspringwater.co.uk
Connect with Doran on: Facebook, Linkedin, Youtube, TikTok and Instagram
Continue the conversation
Every meaningful conversation should leave us with better questions than when we started.
If this episode challenged one of your own assumptions and you'd like greater clarity around your performance, leadership or business thinking, you can complete my free Performance Clarity Assessment.
Rather than generic advice, you'll receive personalised feedback designed to help uncover the principles, constraints and opportunities that may be shaping your progress.
Complete the assessment: https://forms.gle/dGG2PsPq7PoSxq5q6
I'd also love to hear what stood out for you from this conversation.
Connect with James Owen Roberts on Facebook, LinkedIn, YouTube, TikTok and Instagram, and let me know:
What assumption did this conversation make you question?