In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and announces her upcoming book, 'Flowers Bloom Anyway,' which reflects on her experiences with grief and resilience.

Takeaways

• The Miracle on 34th Street motto emphasizes customer service.
• Building loyalty comes from making customers feel valued.
• Directing customers to others when you can't help builds trust.
• An abundance mindset is crucial in business.
• Playing offense rather than defense leads to success.
• Integrity and generosity are key to brand reputation.
• Personal experiences shape business philosophies.
• Grief can lead to personal growth and new insights.
• Creating positive experiences is essential for community strength.
• The journey of entrepreneurship includes both challenges and triumphs.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852