Tire sales have been a loss leader since day one. They are often an overlooked product for dealerships, yet the potential for profits in the tire business is staggering. But how can dealerships take advantage of this missed opportunity when after-market competitors have already taken it all for themselves?

Join us, as Chris Collins and Coach Christian talk with Scott Rea, the Senior Vice President at Tire Profile, about the missed opportunity in profit with tire sales. What the future of the service drive will look like when electric vehicles take over and how better informing your customers on the best tires will build better trust and retention.

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