The Modern Acre

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You won't want to miss this episode talking with Doug Brunner, a California farmer and businessman who left his family's dairy operation to start and scale his own farm. Doug has a passion for agriculture and shares his experience of navigating farming in 2019. He also talks about a new venture called The Ag Center 59, which is one-stop-shop of ag businesses, servicing farms across California. Tune in!

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This week on the podcast we welcome Tara Vander Dussen, better known online as the New Mexico Milkmaid. Tara started her blog to share her story about being in the dairy industry and what she has learned along the way. She shares her vision for her brand, how it started, and how she's moving it forward, including how to monetize the brand. Tune in to learn more how to leverage your influence online!

Books: Good to Great, Building a Story Brand, How to Win Friends and Influence People

Podcasts: Stuff You Should Know, The End of the World, How I Built This

App: Instagram

Influencer: Five Marys Farm

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Tune in to hear the story of how Kyle McMahon built his company, TractorZoom, which is revolutionizing how farmers are finding farm equipment auctions.

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Porter Road is revolutionizing the way poultry is processed and how it's sent to you. Founder James Peisker shares the story of how he and co-founder, Chris Carter, started a meat catering service which evolved over time to a storefront in Nashville and now an online business. Porter Road partners with farmers to provide the highest quality and standard meat and are taking on the large poultry industry in the process. Tune in and learn the whole story!

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In this popular episode, we re-air the story of the beverage business, SAP!, with co-founders Chas Smith and Nikita Salmon. SAP! offers sparkling water that's flavored with maple and birch sap, straight from Chas and Nikita's home state of Vermont.

We discuss their upbringing in Vermont and how the maple industry has evolved. They share how they started the ag business and have scaled it through supply chain optimization, local and regional sales distribution, and marketing through social media. We could not stop asking questions and digging into how they've grown their business from nothing. Tune in!

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Brennan Turner is the CEO and co-founder of FarmLead, North America's largest grain marketplace. He joins us for a wide-ranging conversation that you won't want to miss. Learn how he left Wall Street to come back home to build and scale the startup aimed at transforming how grain marketing is done. Tune in!

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Pivot Bio is one of the hottest new startups out there today, but they are no flash in the pan. Pivot Bio has developed a first-of-its-kind, nitrogen-producing microbe that is changing the way nitrogen is applied to corn. This means less fertilizer work for farmers and a more reliable and consistent method for delivering plant nutrition. Tune in to hear from Sarah Bloch and learn more about the technology and how the startup began and has scaled over time.

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ENTER THE GIVEAWAY HERE

We made it! We could not be more thrilled to reach this milestone and can't thank YOU enough for tuning in. For this episode, Tim and Tyler talk through the top takeaways from a year of the podcast.

1) Ag businesses that are successful focus on the farmer first and provide clear value to them

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2) Social media wins - not for the sake of social media, but for connecting with real people (customers, partners, etc.)

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3) Direct-to-consumer strategy is increasingly achievable and effective due to internet/social with a plethora of simple, low-cost e-commerce tools

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4) Time, effort, and resources should be spent on understanding the market and what people are buying NOT on philosophical opinions of organic vs. conventional (vs. non-GMO, etc.)

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5) Non-traditional agriculture (vertical, indoor, urban, hydroponics, aquaculture) have their place and have good upsides. They are a SUPPLEMENT not a REPLACEMENT in ag innovation

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6) The biggest challenge/opportunity in agriculture is the labor shortage. The idea/company that can effectively solve pieces of this problem will win

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We're so excited to partner with the International Agri-Center, which is set to hold the 52nd World Ag Expo February 12-14, 2019. The largest annual agricultural exposition of its kind, World Ag Expo boasts more than 1,500 exhibitors displaying cutting-edge agricultural technology and equipment on 2.6 million square feet of exhibit space. In 2018, 106,700 people came from 49 states and 63 countries to attend the 51st World Ag Expo.

We sit down and talk with Jennifer Fawkes who is in charge of Marketing for the event. She provides background on the Ag Expo and how they have involved over time. We discuss the challenges and opportunities planning and executing an event like this requires.

We will be attending the Expo in February and hope to see you there! Be on the lookout next week for our giveaway which will include 4 tickets to the event!

Coupon Code: ModAcre

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Whether you're interested in building an ag business or want to know more about advancements made in agronomic testing, this episode is FIRE. This interview was the perfect way to kick off 2019. We interview the President and Co-Founder of Trace Genomics, a technology startup changing how agronomic testing is done through testing the soil's DNA and getting that information in the hands of farmers. So much good stuff in this one, tune in!

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