The Most Important Question

The Most Important Question

By Important, Not ImportantSociety & CultureScienceTechnology
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The Most Important Question episodes

  • Essay: This Isn't Rocket Science (Unless It Is)
    This week:

    A very basic way to use a mental model, you’re welcome.

    PLUS: Mosquitoes, overseas abortion pills, healthy ice cream, German nuclear power, electric school buses, and more.

    Here's What You Can Do:
    • ⚡️ Interested in community solar? Check out Wattbuy’s tools to get some.

    • ⚡️ One of the most effective ways to make fashion more sustainable is to partner up with our friends at Fashion Revolution

    • ⚡️ Want to understand if there’s (actually) a moral case for fossil fuels? You should read Amy Westervelt’s handy little guide.

    • ⚡️ There are over 9000 school board seats up for election this year. Help Run for Something support candidates who actually give a shit about kids.

    • ⚡️ Over 60? Put your experience and skills to work and join Third Act to help fight the climate crisis.

    • News Roundup

      Health & Medicine

      • Here come the mosquitoes (the screened porch is one of mankind’s best inventions)

      • Could an mRNA treatment wipe out peanut allergies?

      • Inside the online market for overseas abortion pills

      • Air pollution is increasingly linked with both dementia and reduced lung function in kids

      • Hear me out: could ice cream have health benefits? (Happy Birthday, Dad! I got you a study scientists are very confused about)

      • Climate

        • Germany quit nuclear power, which isn’t helpful

        • Puma, a brand I’m nowhear near fashionable enough to rock, opened up their supply chain to Gen Z sustainability nerds

        • Why the next EV push is to electrify school buses

        • Southeastern US seas are rising triple the global average

        • Check out how your state’s clean electricity efforts are going

        • The new EV rules are in — here’s 7 big takeaways before you go shopping

        • Food & Water

          • Wall Street made a run on the west’s precious groundwater supplies

          • Speaking of: All those atmospheric rivers have temporarily reduced drought warnings, which is (truly) great, but flooding’s getting worse, and the Colorado River is still in trouble, so the feds finally stepped in

          • Italy’s plan to ban lab-grown meat won’t help their climate issues

          • Beep Boop

            • OpenAI launched a bug bounty program

            • Semi-related: Spain and Italy are investigating whether OpenAI breached GDPR

            • Is ChatGPT hallucinating, or bullshitting?

            • Millions of Facebook users had their info stolen in a ChatGPT app

            • Semi-related: WhatsApp made it harder for scammers to steal your account info

            • COVID

              • COVID is climbing steadily in India — here’s why

              • Semi-related: Antimicrobial resistance is growing in India — and everywhere — because we’re over-prescribing them

              • The jury is still out on how often you and we should get COVID boosters

              • Get more:
                • Get more news, analysis, and Action Steps at https://www.importantnotimportant.com/

                • Got feedback? Email us at [email protected]

                • Follow us on Twitter at @importantnotimp

                • Subscribe to our YouTube channel

                • Take a nap you deserve it

                • Advertise with us: https://www.importantnotimportant.com/c/sponsors

                  18 min
                • Best of: Black Moms Matter

                  Why is it so dangerous to have Black babies in America?

                  April 11-17th is Black Maternal Health Week, and so we are replaying one of our favourite episodes from 2021 with guest Representative Lauren Underwood of Illinois, a nurse and former senior advisor to President Obama.

                  We discuss how this country is failing Black mothers, and her incredible Momnibus Act, a suite of 12 bills designed to improve Black maternal health outcomes in America, where Black women are dying in or after childbirth at 3x-4x rates of white women.

                  In this incredible conversation, Rep. Underwood goes deep to help us understand the complexities of the problem, the crushing personal inspiration for her work, and what we can all do to help.

                  -----------

                  Have feedback or questions? Tweet us, or send a message to [email protected]

                  New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

                  -----------

                  INI Book Club:

                  • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                  Links:

                  • underwood.house.gov

                  • Twitter: @RepUnderwood

                  • Black Maternal Health Momnibus Act

                  • Follow us:

                    • Subscribe to our newsletter at importantnotimportant.com

                    • Follow us on Twitter: twitter.com/ImportantNotImp

                    • Subscribe to our YouTube channel

                    • Follow Quinn: twitter.com/quinnemmett

                    • Edited by Anthony Luciani

                    • Produced by Willow Beck

                    • Intro/outro by Tim Blane: timblane.com

                    • Advertise with us: https://www.importantnotimportant.com/c/sponsors 

                      Mentioned in this episode:

                      Become An Important Member

                      55 min
                    • Finding the Humanity in Artificial Intelligence

                      If you had all of the data in the world at your hands, what question would you ask first?

                      That's today's big question, and my guest is Dr. Emma Pierson.

                      Emma is an assistant professor of computer science at the Jacobs Technion-Cornell Institute at Cornell Tech, and a computer science field member at Cornell University with a secondary joint appointment as an assistant professor of population health sciences at Weill Cornell Medical College. Sure. Why not?

                      Emma has published a number of game-changing papers, and we talk about those today and how they all tie together. She's written for the New York Times, 538, The Atlantic, Washington Post, Wired, all my favorites, and has been named to the MIT Technology Review 35 Innovators under 35 list, and the Forbes 30 under 30 in Science list.

                      Her team's work has helped unlock answers and solutions to some of our biggest, most lingering and also sometimes most urgent questions.

                      Emma and her team work diligently to develop data science and machine learning methods to study two vital, huge interlocking areas: inequality and healthcare.

                      -----------

                      Have feedback or questions? Tweet us, or send a message to [email protected]

                      New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

                      -----------

                      INI Book Club:

                      • The Alignment Problem: Machine Learning and Human Values by Brian Christian

                      • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                      • Links:

                        • Follow Emma on Twitter

                        • Keep up with Emma's work on her website

                        • Follow us:

                          • Subscribe to our newsletter at importantnotimportant.com

                          • Follow us on Twitter: twitter.com/ImportantNotImp

                          • Subscribe to our YouTube channel

                          • Follow Quinn: twitter.com/quinnemmett

                          • Edited by Anthony Luciani

                          • Produced by Willow Beck

                          • Intro/outro by Tim Blane: timblane.com

                          • Find our more about our guests here: https://www.importantnotimportant.com/guest-stats

                            Advertise with us: https://www.importantnotimportant.com/sponsors

                            Mentioned in this episode:

                            Become An Important Member

                            59 min
                          • Best of: What Really Happens When You Just Give People Money?

                            What if we just gave people money?

                            That's today's big question and my guests are Caroline Teti and Michael Faye from GiveDirectly. This conversation from 2021, one of my all-time favorites is one of those conversations that can help you truly think outside the box and reconsider how to most effectively take a simple action that can have cascading effects.

                            Caroline Teti or just Teti as she likes to be called, I swear, works on the ground in Kenya, Nairobi, where she is the Director of Recipients Advocacy for GiveDirectly's global operations, and the Director of Governmental and External Relations.

                            Michael Faye is the Co-Founder and Executive Chairman of GiveDirectly.

                            I think we can all understand that different people need different things on different days. We're talking about life essentials: clean air, clean and accessible water, healthy food, shelter, medicine. The needs can vary enormously among people and on a day-to-day basis.

                            But one thing that unites us all in need is a need for agency over our own life. 

                            From everything I've understood in this conversation and talking to so many folks over the past few years, nothing takes away agency like poverty.

                            And it turns out that giving people cash can create that power.

                            -----------

                            Have feedback or questions? Tweet us, or send a message to [email protected]

                            New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

                            -----------

                            INI Book Club:

                            • “The Biggest Bluff” by Maria Konnikova

                            • “The Art of Reading Minds” by Henrik Fexeus

                            • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                            • Links:

                              • givedirectly.org

                              • linkedin.com/in/caroline-teti-26418627

                              • linkedin.com/in/michael-faye-6518893

                              • Follow us:

                                • Subscribe to our newsletter at importantnotimportant.com

                                • Follow us on Twitter: twitter.com/ImportantNotImp

                                • Subscribe to our YouTube channel

                                • Follow Quinn: twitter.com/quinnemmett

                                • Edited by Anthony Luciani

                                • Produced by Willow Beck

                                • Intro/outro by Tim Blane: timblane.com

                                • Find our more about our guests here: https://www.importantnotimportant.com/guest-stats

                                  Advertise with us: https://www.importantnotimportant.com/sponsors

                                  Mentioned in this episode:

                                  Become An Important Member

                                  1 hr 26 min
                                • Best of: How to Stop School Shootings in the USA

                                  We're going to keeping re-running this 2020 episode until America stops sacrificing children.

                                  ---

                                  Here we are, yet again.

                                  We first ran this episode with Fred Guttenberg, father of Parkland victim, Jaime Guttenberg in 2020 - and what has changed? More gun violence and more senseless deaths.

                                  It doesn't have to be this way.

                                  In Episode 98, Quinn & Brian discuss: common sense solutions to prevent gun deaths and destroy the gun lobby.

                                  Our guest is: Fred Guttenberg, a gun safety activist and political troublemaker.

                                  14-year-old Jaime Guttenberg was killed in her high school on February 14, 2018 in Parkland, FL. We usually like to make some jokes at this point, but not today. This is a loss that no person should have to experience — and it’s all the more painful for how utterly avoidable it is. Which side you choose to be on this issue should be as simple as answering this question: do you want to wake up and discover that one of your friends or loved ones has been shot? If the answer is no, then pay attention.

                                  -----------

                                  Have feedback or questions? Tweet us, or send a message to [email protected]

                                  New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

                                  -----------

                                  INI Book Club:

                                  • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                                  Links:

                                  • VOTE: votesaveamerica.com

                                  • “Find the Helpers: What 9/11 and Parkland Taught Me About Recovery, Purpose, and Hope (Grief Recovery)” by Fred Guttenberg

                                  • Support Orange Ribbons for Jamie

                                  • fredguttenberg.com

                                  • Instagram: @orangeribbonsdad

                                  • Facebook: facebook.com/orangeribbonsdad

                                  • Twitter: @fred_guttenberg

                                  • Follow us:

                                    • Subscribe to our newsletter at importantnotimportant.com

                                    • Follow us on Twitter: twitter.com/ImportantNotImp

                                    • Subscribe to our YouTube channel

                                    • Follow Quinn: twitter.com/quinnemmett

                                    • Edited by Anthony Luciani

                                    • Produced by Willow Beck

                                    • Intro/outro by Tim Blane: timblane.com

                                    • Find our more about our guests here: https://www.importantnotimportant.com/guest-stats

                                      Advertise with us: https://www.importantnotimportant.com/sponsors

                                      Mentioned in this episode:

                                      Become An Important Member

                                      1 hr
                                    • Where In The World Are All Of The Electricians?

                                      Where the hell did all of the electricians go?

                                      That's today's big question, and my guest is leading journalist Emily Pontecorvo.

                                      Until recently, Emily was an energy, environment, and climate reporter at Grist, one of our favorite publications. She's now moved on to the new climate newsroom Heatmap.

                                      Emily has covered the whole enchilada from green hydrogen subsidies to coal ash, scope three emissions, Fashion Week, airports, locusts, frequent flyers, college divestment movements, carbon removal, you name it.

                                      And so when Emily did a deep dive on the worker's subsidies and training schools behind America's electricians or lack thereof, I knew she was the perfect person to help me, and therefore you, understand where we go from here because we need a lot of electricians to electrify everything.

                                      It's complicated, it's systemic, and it's holding us back.

                                      We need to understand what the bottlenecks are when you can't find an electrician, how we can market to future electricians, then educate them, train them, and support them as a new generation of truly essential workers.

                                      -----------

                                      Have feedback or questions? Tweet us, or send a message to [email protected]

                                      New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

                                      -----------

                                      INI Book Club:

                                      • Ending Fossil Fuels: Why Net Zero Is Not Enough by Holly Jean Buck

                                      • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                                      • Links:

                                        • Read Emily's electrician shortage piece in Grist

                                        • Subscribe to Heatmap

                                        • Follow Emily on Twitter

                                        • Upgrade your home or building with BlocPower

                                        • Upgrade your home with Sealed

                                        • Support an equitable transition to a world powered by renewable energy with GRID Alternatives

                                        • Check out ChargerHelp

                                        • Help decarbonize California with resources from TECH Clean California

                                        • Follow us:

                                          • Subscribe to our newsletter at importantnotimportant.com

                                          • Follow us on Twitter: twitter.com/ImportantNotImp

                                          • Subscribe to our YouTube channel

                                          • Follow Quinn: twitter.com/quinnemmett

                                          • Edited by Anthony Luciani

                                          • Produced by Willow Beck

                                          • Intro/outro by Tim Blane: timblane.com

                                          • Find our more about our guests here: https://www.importantnotimportant.com/guest-stats

                                            Advertise with us: https://www.importantnotimportant.com/sponsors

                                            Mentioned in this episode:

                                            Become An Important Member

                                            58 min
                                          • Essay: ESG is good business (but don't call it ESG)
                                            This week:

                                            Fighting over ESG is stupid, risky, and bad business. Let’s move on.

                                            Plus: RSV vaccines, the E-BIKE Act, Skittles (?), deepfakes, allergies, and a new season of DRILLED

                                            What We Can Do:
                                            • ⚡️ Submit your comment to keep Virginia in the very-successful — and very lucrative — RGGI

                                            • ⚡️ Some folks need shelter. Some need water. Or food. The data says giving them agency — and straight cash — works better. Do that by donating to GiveDirectly.

                                            • ⚡️ Health care is a universal human right. Setup a new monthly donation to the legendary Partners in Health to provide care first to those who need it most.

                                            • ⚡️ You know what’s cool? A BILLION oysters. Plant them with the Billion Oyster Project and help clean up New York’s waters.

                                            • ⚡️ There’s 1000 words about ESG investing below, so now’s a good time to find a bank that supports climate action AND your community with Bank for Good.

                                            • News Roundup

                                              Health & Medicine

                                              • The FDA recommends 2 RSV vaccines for older adults — a huge public health win

                                              • We can learn a lot about how to eradicate homelessness from Houston and Helsinki

                                              • The 988 suicide hotline is expanding LGBTQ services with 24/7 chat and text - huzzah!

                                              • We really should celebrate the enormous — ENORMOUS — impact the President’s Emergency Program for AIDS Relief (PEPFAR) has had (and the thousands of people who fought for it)

                                              • The best and worst American cities for allergy-sufferers

                                              • Climate

                                                • The E-BIKE Act was reintroduced in Congress and I AM SO EXCITED

                                                • The new season of Amy Westervelt’s incredible “Drilled” podcast is out, and this year it’s a cross-over with Damages, as they explore Guyana’s oil reserves, and how ExxonMobil is exploiting them

                                                • I LOVE the “Third Act” protesters who came after after the big banks who fund fossil fuels

                                                • The final rules on EV tax credits are coming — and everyone is both excited and annoyed

                                                • Food & Water

                                                  • Can we make and popularize toilets that don’t use running water?

                                                  • California might ban Skittles (if this isn’t our most clicked on link, I don’t know what the point is)

                                                  • We desperately need a new economics of water

                                                  • Beep Boop

                                                    • It’s just all moving so, so fast. The first ChatGPT plugins are here.

                                                    • Meanwhile, vocal deepfakes are already out of control

                                                    • COVID

                                                      • A new Medicare designation may save the most vulnerable rural hospitals that are failing after COVID

                                                      • From Atul Gawande: The aftermath of a pandemic requires as much focus as the start

                                                      • Get more:
                                                        • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter

                                                        • Got feedback? Email us at [email protected]

                                                        • Follow us on Twitter at @importantnotimp

                                                        • Subscribe to our YouTube channel

                                                        • Get fun merch at importantnotimportant.com/store

                                                        • Take a nap you deserve it

                                                        • Advertise with us: https://www.importantnotimportant.com/sponsors

                                                          Mentioned in this episode:

                                                          Become An Important Member

                                                          20 min
                                                        • The Dive Into Challenger Deep

                                                          What if you got the chance to dive to the bottom of the ocean? Would you go? And what would you find there?

                                                          That's today's big question and my returning guest, one of my all-time favorites, is Dr. Dawn Wright, better known the world over as Deep Sea Dawn.

                                                          Dawn recently became the 27th person ever in history and the first Black person ever to dive into the Challenger Deep, the deepest part of Earth's ocean.

                                                          Dawn is an elected member of both the National Academy of Sciences and the National Academy of Engineering and the Chief Scientist at Esri, where she works with other scientists to map the ocean floor in 3D.

                                                          As our oceans heat up and rise, as we try to reduce overfishing, and as our governments and companies race to mine minerals for our all-electric future, there has never been a more monumental and historic, and vitally important project than trying to understand our oceans.

                                                          A lot has happened, since Dawn and I last spoke.

                                                          It shouldn't be surprising then, that this conversation not only talked about the wonder of the deep seas and the Earth's crust but also went to some wonderful and unexpectedly emotional places.

                                                          I'm so thankful to have shared another conversation with Deep Sea Dawn.

                                                          -----------

                                                          Have feedback or questions? Tweet us, or send a message to [email protected]

                                                          New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

                                                          -----------

                                                          INI Book Club:

                                                          • Surrender by Bono

                                                          • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                                                          • Links:

                                                            • 5 Ways Scientists, NGOs, and Governments Can Support Indigenous-led Conservation

                                                            • The “story maps” that Esri made for Victor Vescovo and Caladan Oceanic after Kathy Sullivan’s dive to Challenger

                                                            • The “story map” of Dawn's dive

                                                            • The MPA Guide – great resource for all things designating and managing Marine Protected Areas

                                                            • Dawn's mom’s story 

                                                            • Follow Deep Sea Dawn on Twitter, Instagram, and LinkedIn

                                                            • Follow us:

                                                              • Subscribe to our newsletter at importantnotimportant.com

                                                              • Follow us on Twitter: twitter.com/ImportantNotImp

                                                              • Subscribe to our YouTube channel

                                                              • Follow Quinn: twitter.com/quinnemmett

                                                              • Edited by Anthony Luciani

                                                              • Produced by Willow Beck

                                                              • Intro/outro by Tim Blane: timblane.com

                                                              • Find our more about our guests here: https://www.importantnotimportant.com/guest-stats

                                                                Advertise with us: https://www.importantnotimportant.com/sponsors

                                                                Mentioned in this episode:

                                                                Become An Important Member

                                                                1 hr 21 min
                                                              • Essay: Welcome to the Unknown Unknowns
                                                                This week:

                                                                What we know — and more importantly, what we don’t — about what AI is capable of, and how much change we’re capable of absorbing.

                                                                Plus: the Willow Project, H-1B visas, blueberries, honeybee vaccines, climate disclosure rules, next-gen bed nets, and health insurance in North Carolina

                                                                Here's What You Can Do:
                                                                • ⚡️ Just a few bucks buys some life-saving bed nets with Against Malaria, maybe the most effective NGO on the planet

                                                                • ⚡️ The only thing dumber than cancer is rare cancers. Good news: you can help fund research against them (and work up a sweat at the same time) with our friends at Cycle for Survival

                                                                • ⚡️ This is the best electric vehicle you can buy

                                                                • ⚡️ Get educated and follow the Black Maternal Health Caucus on Twitter

                                                                • ⚡️ Understand your home’s exposure to flooding, fires, heat and wind with Risk Factor

                                                                • News Roundup

                                                                  Health & Medicine

                                                                  • What’s second-hand stress?

                                                                  • Next-gen bed nets are coming and could save so many lives

                                                                  • Medicaid expansion might finally be coming to North Carolina

                                                                  • Climate

                                                                    • Joe Biden approved the Willow Project in Alaska and it sucks, but on the other hand, the US is on track for a major clean energy milestone

                                                                    • The world’s first honeybee vaccine is like “magic”

                                                                    • Use this tool to see how early spring came to your neighborhood

                                                                    • In the future, it might still cost $1 trillion per ppm of CO2 removed, we should pay for it

                                                                    • The SEC’s climate disclosure rules are coming. 85% of business execs said they’re not ready.

                                                                    • Why did insurers slash Hurricane Ian payouts?

                                                                    • Food & Water

                                                                      • The EPA proposed their strongest ever standards for keeping coal plant pollution out of your water (right after they went after forever chemicals)

                                                                      • Blueberries are packed with pesticides?

                                                                      • A Supreme Court case could reshape Indigenous water rights in the (parched) southwest

                                                                      • Beep Boop

                                                                        • Some additional AI reading: Azeem Azhar on “Everything, everywhere, all at once”; Are LLM’s the new CPU’s?

                                                                        • Amid mass tech layoffs, workers on H-1B visas have 60 days to find a job, or leave the country, and we’re really just doing this all wrong

                                                                        • COVID

                                                                          • COVID made maternal health outcomes much worse (and especially among Black people)

                                                                          • There doesn’t seem to be an association between Paxlovid and a COVID rebound, which is great

                                                                          • Get more:
                                                                            • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter

                                                                            • Got feedback? Email us at [email protected]

                                                                            • Follow us on Twitter at @importantnotimp

                                                                            • Subscribe to our YouTube channel

                                                                            • Get fun merch at importantnotimportant.com/store

                                                                            • Take a nap you deserve it

                                                                            • Advertise with us: https://www.importantnotimportant.com/sponsors

                                                                              Mentioned in this episode:

                                                                              Become An Important Member

                                                                              34 min
                                                                            • Best Of: Is The Ocean Running Out of Oxygen? Is That Bad?

                                                                              What if I told you there was less oxygen in the ocean than there used to be?

                                                                              That's today's big question, and my guest is Dr. Dawn Wright, or as many in the ocean community know her "Deep Sea Dawn." 

                                                                              Dawn Wright is an elected member of both the National Academy of Sciences and the National Academy of Engineering. She's the Chief Scientist at ESRI, where she works with other scientists to map the ocean floor in 3D.

                                                                              In 2018, when I was just a baby podcaster, when Brian was my co-host, I saw a headline about the ocean that made me question a lot. I knew the oceans were heating up. I was beginning to understand, I think we were all beginning to understand, just how much global heating the oceans had absorbed over the years.

                                                                              But I didn't know what that meant for the billions of creatures that call the ocean home. I didn't know what it meant for us. So I called Dawn.

                                                                              In celebration of Dawn's return to the show next week, I wanted to replay this incredible conversation we had with her to better understand how far we've come.

                                                                              -----------

                                                                              Have feedback or questions? Tweet us, or send a message to [email protected]

                                                                              New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

                                                                              -----------

                                                                              Follow us:

                                                                              • Subscribe to our newsletter at importantnotimportant.com

                                                                              • Follow us on Twitter: twitter.com/ImportantNotImp

                                                                              • Subscribe to our YouTube channel

                                                                              • Follow Quinn: twitter.com/quinnemmett

                                                                              • Edited by Anthony Luciani

                                                                              • Produced by Willow Beck

                                                                              • Intro/outro by Tim Blane: timblane.com

                                                                              • Find our more about our guests here: https://www.importantnotimportant.com/guest-stats

                                                                                Advertise with us: https://www.importantnotimportant.com/sponsors

                                                                                Mentioned in this episode:

                                                                                Become An Important Member

                                                                                1 hr 14 min

                                                                              About The Most Important Question

                                                                              From the publisher's feed

                                                                              The most important question in today's world of climate chaos, AI psychosis, and crumbling democracy is: what can I do? Your host, Quinn Emmett is completely unqualified to answer it, so he's calling the people that already are.

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