The Most Important Question

The Most Important Question

By Important, Not ImportantSociety & CultureScienceTechnology
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The Most Important Question episodes

  • Issue #216: Downsides of Living in the Future, Sustainable and Enjoyable Retirements, & Why You Should Upgrade Your Mask

    This week: The economic choices that have led us to a climate breaking point (and why the last year has prepared us to do something about it better than before, if we take action); what it will take to live a sustainable AND actually enjoyable retirement; using 5calls.org to call your rep about supporting equitable new climate legislation and putting your money in Betterment’s Socially Responsible Investing; why the vaccine rollout is going so slow, why it needs to go significantly faster to effectively stop the spread of COVID-19, and how you can help even if you can’t get the vaccine yet; and learning more about the connection between our brain and out gut microbiome.

    • Find links from this newsletter and more at importantnotimportant.com/newsletter

    • Got feedback? Email us at [email protected]

    • Follow us on Twitter at @importantnotimp

    • Important, Not Important is produced by Crate Media

      11 min
    • Do Better Better #15: Overwhelm The System

      Synopsis: If we're going to defeat the systemic issues of today, we need to Overwhelm The System. Here's how.

      Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.

      These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.

      • Get these essays, our newsletter, and more science that makes you feel good right in your inbox at importantnotimportant.com

      • Send us feedback at [email protected] — record a voice memo on your phone and send it in!

      • Follow Quinn on Twitter: @quinnemmett

      • Follow us on Twitter: @importantnotimp

      • Connect with us:

        • Subscribe to our newsletter at ImportantNotImportant.com!

        • Follow us on Twitter: twitter.com/ImportantNotImp

        • Follow Quinn: twitter.com/quinnemmett

        • Follow Brian: twitter.com/briancolbertken

        • Like and share us on Facebook: facebook.com/ImportantNotImportant

        • Intro/outro by Tim Blane: timblane.com

        • Important, Not Important is produced by Crate Media

          12 min
        • Issue #215: Biden isn’t Throwing Away His Shot, COVID-19 Version Control, & Climate Change Christmas

          This week: Joe Biden has been president for about eight and a half days and the man’s not throwing away his shot when it comes to climate, environmental justice, COVID, or science in general; Santa’s packing EO’s and budget reconciliation; Biden’s seven-point COVID plan; we’re on the cusp of improved cancer treatments and diagnosis; and All We Can Save Circles are here and for you.

          • Find links from this newsletter and more at importantnotimportant.com/newsletter

          • Got feedback? Email us at [email protected]

          • Follow us on Twitter at @importantnotimp

          • Important, Not Important is produced by Crate Media

            13 min
          • Do Better Better #14: A Safety Net for America

            Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.

            These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.

            We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.

            Two quick reminders:

            • You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com


            • You can send us feedback at [email protected] — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.

            • Connect with us:

              • Subscribe to our newsletter at ImportantNotImportant.com!

              • Follow us on Twitter: twitter.com/ImportantNotImp

              • Follow Quinn: twitter.com/quinnemmett

              • Follow Brian: twitter.com/briancolbertken

              • Like and share us on Facebook: facebook.com/ImportantNotImportant

              • Intro/outro by Tim Blane: timblane.com

              • Important, Not Important is produced by Crate Media

                12 min
              • Issue #213: Our COVID predictions for 2021

                This week: Why’s COVID so bad in Los Angeles?; How the next few months will go; Go deeper on clean tech; IVF might get a lot more effective thanks to AI; All the way down the food chain;

                • Find links from this newsletter and more at importantnotimportant.com/newsletter

                • Got feedback? Email us at [email protected]

                • Follow us on Twitter at @importantnotimp

                • Important, Not Important is produced by Crate Media

                  11 min
                • Do Better Better #13: Flailing, Perfected

                  Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.

                  These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.

                  We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.

                  Two quick reminders:

                  • You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com


                  • You can send us feedback at [email protected] — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.

                  • Connect with us:

                    • Subscribe to our newsletter at ImportantNotImportant.com!

                    • Follow us on Twitter: twitter.com/ImportantNotImp

                    • Follow Quinn: twitter.com/quinnemmett

                    • Follow Brian: twitter.com/briancolbertken

                    • Like and share us on Facebook: facebook.com/ImportantNotImportant

                    • Intro/outro by Tim Blane: timblane.com

                    • Important, Not Important is produced by Crate Media

                      8 min
                    • Issue #212: How Ossoff and Warnock will help fight climate change

                      This week: Context is everything; Back to your regularly scheduled pandemic; COVID has rightfully distracted a lot of science funding, but the train hasn’t stopped entirely; Beef: It’s what’s destroying the Amazon;

                      • Read: "The Plague Year" by Lawrence Wright

                      • Read: "Where Year Two of the Pandemic Will Take Us"

                      • Read: "2020 Was a Breakout Year for Crispr"

                      • Find links from this newsletter and more at importantnotimportant.com/newsletter

                      • Got feedback? Email us at [email protected]

                      • Follow us on Twitter at @importantnotimp

                      • Important, Not Important is produced by Crate Media

                        13 min

                      About The Most Important Question

                      From the publisher's feed

                      The most important question in today's world of climate chaos, AI psychosis, and crumbling democracy is: what can I do? Your host, Quinn Emmett is completely unqualified to answer it, so he's calling the people that already are.

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