How should MSPs be calling in 2026 and beyond? In this video, Harrison Baron from Growth Generators breaks down a simple cold calling framework that helps MSPs stop pitching, stop talking tools, and start having real conversations that lead to real meetings. You will learn who cold calling is best for, the biggest mistakes MSPs make, how to open strong, how to use a pattern interrupt, how to find pain fast, and how to qualify prospects the right way. You will also learn what to track so you know it is working, plus the basic tools you need like a CRM and a power dialer. If you want more help, check out growth-generators.com for masterclasses, worksheets, and resources built for MSP sales and lead generation.

Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX