What can we actually do if we want to achieve real change?

We have been sold a comforting lie that our purchasing power is the best way to change the world. But rather than offer anything substantial, this lie promotes a myth of individual responsibility that actually inhibits the drastic structural change we desperately need. 

Michael Maniates is an environmental social scientist working on issues of environmental governance, sustainable consumption, and sociotechnical change, and the author of The Living Green Myth: the Promise and Limits of Lifestyle Environmentalism (UK version, US version). He joins me to discuss how we were sold that big green myth, how it relates to the global neoliberal overhaul of the role of markets in the 80s, how it frustrates structural change, and what we can do instead. He also reveals the social science on how people react when their attempts to change the world through this very process are repeatedly frustrated—and how this impedes future action.