The Myth of Messaging as Self-Actualization

It doesn't feel the way I thought it would. Once my clients land on their Three Word Rebellion–the message they want their business to be known for, the message that they will be leading with–it’s not uncommon for them to say something like, “I thought this would feel different.” There’s an expectation that landing on your Three Word Rebellion is going to be some type of peak experience. The skies open, heavens part, angels sing, and there are puppies and unicorns everywhere! There’s the expectation that this message is going to be a realization of their full potential and validate the worth of their work. But that’s not really the job of your Three Word Rebellion, or any of the messaging you use to market your business. And maybe web celebs have sold you on the idea that marketing should feel a certain way, but let’s bust through that notion, shall we?   In this episode: How the online business space warps our perception of what our messaging actually represents Why messages of self-actualization aren’t actually great marketing, especially in uncertain times Why your Three Word Rebellion can actually make you feel pretty uncomfortable at first How to separate yourself from your message Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message