Series Four

This episode of The New Abnormal podcast features Matt Boffey, Chief Strategy Officer at Design Bridge and Partners. He’s part of its Senior Leadership Team and Executive Committee, managing a business of nearly 300 people in London, where he leads a strategy team of ‘the brightest and best brand & design thinkers on the planet’! 

We discuss a range of career highlights (so far) including how he authored transformational brand strategies for the likes of Adidas and Deliveroo, developed world-famous global creative campaigns for Nike, and originated the much-imitated ‘Good Food Deserves Lurpak’ campaign. 

Elsewhere, Matt outlines the latest issues impacting the world of agencies, and how to encourage and enable a dynamic internal agency culture. He’s a really dynamic thinker, so I hope you enjoy listening to his viewpoints as much as I did. 

Series Four

This episode of The New Abnormal podcast features the brand innoventor & commercial strategist Stephanie Vilner-Sheppard, who consults globally on strategy to help clients innovate and futureproof their P&L (for people and planet). She’s a problem solver for brands and businesses, through a lens of planet-centred design-led thinking.

That problem solving might mean creating innovation pipelines or setting short-, mid- to long-range strategy, or pointing out white space that’s harder to see once you’re in a company obsessing over short term results. It will likely mean bringing in insights from seemingly far afield and disconnected to a particular industry vertical, pulling on deliberately disparate insights. 

In this wide-ranging interview, she explains how to see opportunities before others, her experience at the G20 where she was elected ‘Lead Delegate’ by EY, how she advised the Mexican President on futureproofing education, and why L’Oreal offered her any job in the company.

She’s deep multi-sector / multi-market experience, and so we discuss all of the above, and more, in this dynamic conversation. 

Series Four

This episode of ‘The New Abnormal’ podcast features the strategic psychologist Dr Max McKeown - a writer, consultant & researcher specialising in innovation strategy, leadership and culture. He’s written a series of influential books and conducts research with Warwick Business School.  

An advocate of innovation culture, he also argues that failure can be positive for progress if it is viewed as part of learning. He makes a distinction between change and progress, "change is inevitable but progress is not". 

His book on strategy was one of the winners at the Chartered Institute of Management's Book of the Year Awards, Max argues that "strategy is about shaping the future" and approaches the subject as something that people do, both as style of thinking and the combination of actions taken along with their consequences. 

So, we discuss the above and his viewpoints on those including Sartre and de Beauvoir along with topics including satisfaction, dissatisfaction, radical freedom, progress, and the illusion of stability.

Finally, he also gives us advanced notice of his next book 'Super Adaptability'.

Series Four

This episode of 'The New Abnormal' podcast features the political scientist and university professor Sohail Inayatullah, who is the inaugural UNESCO Chair in Futures Studies at the Sejahtera Centre for Sustainability & Humanity, and instructs at the Metafuture think tank. 

He helps individuals and organisations create alternative and preferred futures, theorises how the future is constructed, and develops futures methodologies. 

Editor in Chief of the Journal of Futures Studies, he's also contributed to the Macmillan Encyclopedia of the Future, the Routledge Encyclopedia of Philosophy, and the Oxford Encyclopedia of Peace. 

In this fascinating interview, he explains his renowned approach to 'Futures Thinking' and whilst doing so discusses the Futures Triangle, S-Curves, Causal Layered Analysis, and the Six Pillars approach...

The conversation also includes references to those such as Dator, Marx, and Hegel, whilst linking to issues such as Spiritual Cities, Poverty v Abundance, Wants vs Needs, Used & Disowned Futures, and Population Dynamics. 

So...I hope you enjoy listening to Sohail as much as I did!

Series Four

This episode of the New Abnormal podcast features Toronto-based Alexis Tennent, who is an innovative leader, design & foresight strategist. She firmly believes that foresight should not be confined to the realms of academia, politics, or privilege; rather, it should be an opportunity accessible to all. 

That's why Alexis aims to inspire inclusivity in foresight work, fostering empathy for those who engage in it voluntarily, despite how much it asks of us intellectually, psychologically, and emotionally. 

We discuss her work, including how she initiates the establishment of futures-oriented cultures within large-scale organisations, instilling a forward-thinking mindset across all levels, fostering innovation and adaptability. 

To do so, she leads cultural transformation, integrates innovation and design principles, and directs innovative programs. A current example of this is the work on which she's currently collaborating to 'Future with Nature'. 

Finally, we also discuss her MA project, where she explored memory, conceptions of time, and plurality in futures narratives...

Series Four 

This episode of The New Abnormal podcast features the renowned futurist and speculative designer, Monika Bielskyte. 

She's also the founder of Protopia Futures, a life-centric design and collaborative foresight platform that centres previously marginalised perspectives. The project's mission is to inspire a new wave of future visions showcasing how a transcultural and interdisciplinary approach, alongside disability and neurodivergence inclusion, can foster regenerative economies for the decades to come and chart an actionable path towards a positively interdependent and compassionate future world.

Her work is firmly anchored in contextual, complex realities on the ground, rather than one-size-fits-all techno-solutionism, prone to short-term hype cycles and rapid obsolescence. As a speculative designer, Monika prototypes culturally expansive, socially and environmentally engaged future world designs that take lessons from visually and narratively captivating Science Fiction entertainment and apply them to make real-world future literacy more compelling. 

She's a deeply interesting individual, so I found it fascinating listening to her viewpoints and hope you do too! 

Series Four

This episode of The New Abnormal features the leading social philosopher Roman Krznaric, whose books focus on the power of ideas to create change. His international bestsellers, which include The Good Ancestor, Empathy, and Carpe Diem Regained, have been published in more than twenty-five languages.

His new book History for Tomorrow is out now, and in it he unearths fascinating insights and inspiration from the last 1000 years of world history that could help us confront the most urgent challenges facing humanity in the twenty-first century. 

Roman believes that history offers a vision of radical hope that could turn out to be our most vital tool for surviving and thriving in the turbulent decades ahead. We therefore discuss a wide range of viewpoints that he illuminates in a suitably dynamic manner. I found it to be a fascinating conversation, and hope you will too!

Series Four

This episode of The New Abnormal podcast features Falk Fuhrmann, Executive Director at Shanghai HuiLue Business Consulting Co, and Visiting Professor teaching International Brand Communication & Innovation, Consumer Behaviour & Insights, at the China Academy of Art in Hangzhou.

He also is an award-winning creative strategist with more than 20 years of experience, who led the strategic planning department of TBWA when they opened their Berlin office. Later as head of strategy with DDB, he developed & championed the agency’s philosophy of creative business solutions. For nearly a decade, Falk led strategy development for P&G in CEMEA, APAC & Greater China. 

So, we discuss all of the above in this fascinating discussion, which naturally takes in Daoism and Confucianism. Re: the former (and perhaps the latter) we had to struggle our way through some loud building activity in the background during some of this recording, so please channel your inner-harmony at those stages!

Series Four

This episode of The New Abnormal podcast features the designer, researcher, and educator Lesley-Ann Noel, who is the author of Design Social Change and co-editor of The Black Experience in Design. She’s also created several design tools for critical reflection, such as The Designer’s Critical Alphabet and the Positionality Wheel. 

Lesley-Ann has a bachelor’s in Industrial Design from Universidade Federal do Paraná in Brazil, a Master’s in Business Administration from the University of the West Indies in Trinidad and Tobago, and a PhD in Design from North Carolina State University. She was awarded honorary doctorates for service to the field of design by the University of the Arts London and the Pacific Northwest College of Art. 

Lesley-Ann is the Dean of Design at OCAD University (Aug 2024). Before OCAD-U, she taught at North Carolina State University, Tulane University, Stanford University, and the University of the West Indies.

In this deeply interesting conversation, she outlines her dynamic work, and discusses her book which has just been selected by McKinsey as one of their '2024 Annual Book Recommendations' as chosen by CEO's, founders, editors in chief, and other global leaders... 

Series Four

This episode of The New Abnormal features Julian Boulding, Owner of The Network One. They provide “open source creativity” and communications services from around 1200 independent agencies in 109 countries, worldwide. 

His annual review of the Cannes Lions Festival is always eagerly sought after, and the actual version will be sent out after this podcast goes live. In it, Julian discusses the latest industry trends and issues as discussed at this years event. 

So, if you want to hear whether Cannes has changed (and if so, for better or worse) along with his views on agencies that are on the way up and those on the way down, the next big thing in client/agency relationships, which international markets are the ones to watch, and whether an average day involved a five hour lunch when Julian joined the industry, then please listen in.