Spencer Williams is the visionary CEO behind West Paw — the first Certified B Corp in the pet industry and one of the most respected purpose-driven manufacturers in the world. He transformed a small Montana pet toy company into a global brand centered on sustainability, innovation, employee culture, and the "quadruple bottom line": people, pets, planet, and profits.

In this episode, Spencer reveals how mission-led leadership creates competitive advantage, how to innovate in a mature industry, and why long-term thinking is now the ultimate entrepreneurial superpower. This is a masterclass in building companies that last — and leading teams who love where they work.

What You'll Learn

• Why purpose-driven leadership outperforms traditional growth models

• How to build an award-winning company culture people never want to leave

• The advantage of becoming a B Corp — and how it transforms your brand

• The innovation process behind West Paw's sustainable products

• How to stay resilient through economic swings without sacrificing values

• Practical steps for scaling a mission-led business in any industry

• How the "quadruple bottom line" creates long-term competitive strength

About Spencer Williams

Spencer Williams is the CEO of West Paw, a pioneering pet products company known for sustainable manufacturing, innovative materials, and a deep commitment to values-based leadership. Under his guidance, West Paw became the first Certified B Corp in the pet industry and developed one of the most innovative recycling programs in the category. With more than 100 employees, West Paw continues to thrive through a commitment to culture, creativity, and conscious business practices.

Sponsors & Partners • Imagine you're a business owner relying on a dozen different software programs to run your company — each one more complicated than the last. Odoo solves that by bringing CRM, accounting, HR, marketing, inventory, and more into a single, simple, scalable platform. 👉 Streamline everything with Odoo at odoo.com. • For sponsorship opportunities, email [email protected].

Resources & Links Mentioned

1. Connect with Spencer Williams: https://www.westpaw.com/
2. 🎧 Listen on Apple: https://tonydurso.com/apple
3. 🎧 Listen on Spotify: https://tonydurso.com/spotify
4. 📧 Join the Newsletter: https://tonydurso.com/news
5. 🎥 Watch the Video: https://tonydurso.com/videos

Tony's Closing Words Use this and let's help you Move on YOUR Journey to Success! Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.

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