<p>The PESO model has become a foundational element of the communications industry. The industry isn't static, and neither is the model. Today on the Spin Sucks Podcast, Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world.</p>

The PESO model has become a foundational element of the communications industry. The industry isn't static, and neither is the model. Today on the Spin Sucks Podcast, Gini Dietrich is talking us through the changes to the model and graphic, and what it means for communicators around the world.

The Newly Refreshed PESO Model™ Graphic and Process

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Share The Newly Refreshed PESO Model™ Graphic and Process

Sign up to save your podcasts

The Newly Refreshed PESO Model™ Graphic and Process

The Newly Refreshed PESO Model™ Graphic and Process

More shows like The Spin Sucks Podcast with Gini Dietrich

HBR IdeaCast

Pop Culture Happy Hour

TED Radio Hour

The New Yorker Radio Hour

The NPR Politics Podcast

It's Been a Minute

Today, Explained

Worklife with Adam Grant

The PR Breakdown with Molly McPherson

Life Kit

The Journal.

Fiction - Comedy Fiction

People I (Mostly) Admire

IMO with Michelle Obama and Craig Robinson

The Economics of Everyday Things