Tripwire marketing is toast—but Perry just found a new Frankenstein funnel that slashes ad costs, builds massive email lists, and lets you sell without selling.

Train Wreck Show with Perry Belcher & Emma Rainville goes off the rails into newsletter monetization gold. Perry drops the playbook he stole (with love) from Matt Paulson, who’s quietly using co-registration arbitrage to stack millions of email leads and rake in affiliate commissions. You’ll learn why tripwires are fading, how to hack your opt-in pages, and the math behind turning a free software offer into a cash-printing funnel. If you’re running paid traffic and not using this, you’re probably bleeding money. This episode is a real-time brainstorm turned masterclass on the new way to run low-ticket offers.

We cover:

• Why tripwire funnels aren't backing out like they used to
• How newsletter co-registration slashes your lead costs
• Matt Paulson’s 3-step list-building arbitrage model
• The $2 trick to offset $3 leads with zero sales
• How to give away free software and make money doing it
• A breakdown of sideways marketing for niche lead buying

Timestamps: 

(0:00) Perry's intro & bad pie jokes

(1:12) Tripwires are dying: here’s why

(2:44) Building 11M emails with two-step forms

(5:20) What co-registration arbitrage actually is

(8:36) Real math: $1.50 click → $3 lead → $2 recouped instantly

(12:05) Perry's Frankenstein funnel sketch

(14:18) How to monetize before they even buy

(16:35) Newsletter growth platforms: Beehiv, Substack, and more

(18:48) Final rant: why this model changes everything

Grab the free companion tools inside the Tool Cage at trainwreckshow.com/companion-tools-optin — including funnel templates and GPTs to help you launch your own newsletter arbitrage machine.

Resources:

Website - https://trainwreckshow.com   

Join the Driven Mastermind - https://drivenmastermind.com/   

Join the Ignite Mastermind - https://ignitemastermind.org/ 

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/     

Connect with Perry Belcher:

🌐Website - https://ignitemastermind.org/   

👤Facebook -   https://www.facebook.com/ThePerryBelcher/ 

📷 Instagram -   https://www.instagram.com/perry.belcher 

▶️YouTube -    https://www.youtube.com/@perrybelcher 

Connect with Emma Rainville:

🌐 Website - https://www.shockwavesolutionsllc.com/

👤Facebook -  https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/