If you’ve followed this podcast or Nomad Strength for any amount of time longer than about 3 minutes, you’ve probably realized that I love to train, I love to make (and eat) good food, and I love to hunt and be in the outdoors.

So imagine my joy when I come across a company called Hunt Lift Eat.

Today I’m joined by founder of HuntLiftEat, Luke Cox. Luke started the apparel company by purchasing a sewing machine and stitching on the first 100 hats himself.

Since then, HLE has grown to design awesome apparel and workout programs designed to get you ready for the mountains.

In our conversation today, Luke and I talk a lot about building online businesses, the mindset of an entrepreneur and how to overcome the hurdles that stop many of them these days, we also talk training, and of course hunting and time in the mountains.

Today I’m joined by Rick Spicer, who I consider to be one of those men. Rick operates Pack Rat Outdoor Center in Fayetteville, Arkansas and also runs the Instagram account, Pack Rat Bushcraft. Rick and I met in South Carolina this past winter at WinterStrong and we spent an entire afternoon walking a 3D archery course with our traditional bows with mutual friend and former guest on the show, Correy Hawk.

Rick and i had a great conversation in this episode covering, traditional archery, becoming a better woodsman and hunter v. a better archer, bush craft tips for newbies, Rick’s handmade quivers, his yearly buschraft event the Brewhaw Bushwack, fitness and a lot more.