The Obvious Choice

Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that when luck does come knocking, you can capitalize on it?

• Staying in your lane and what's more important than what you do
• The best marketing education you can get
• Where to place your bets

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity). 

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Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

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Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Social media does have a place, but your business's success shouldn't depend on you saying something great on the internet today.

• Why one of the most successful marketing ads of 2023 caused a CEO to resign
• What customers and avocados have in common
• The three types of content that matters

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Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different.

• Deadline transformation clients are like avocados
• Meeting your ideal client at exactly the right moment
• Marketing lessons from a play couch company

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor.

• Creating more success with satisficer clients
• The behind-the-scenes work that no one tells you
• Using glorious inefficiency to your advantage

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity). 

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ways to make it a little less hard.

• What to tie into your project milestones to keep you motivated
• How to solve your specific, nuanced problems
• How to know if you should tackle a project or not

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple.

• Balancing lurkers vs. likers content
• Analyzing outlier content to drive conversion
• Rotating nails, to be specific, while catching a wider net of clients

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing.

• Using The Wine Test to help people remember you
• Testing the forest before the leaves
• One marketing lesson from The Bachelor you can hook your audience with

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity). 

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much. 

The HOMS approach will both feel more natural and be far more effective.

• Finding your family circle and The Mirage of Immediacy
• Growth hacking "The Best of Etobicoke"
• Bringing the metaphorical coffee

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business.

• What potential clients want to hear versus what you want to share
• A big question to answer to help drive content direction
• How to determine the big concerns of your ideal client

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media.

• Answering the question, "What should I do next?"
• How to be prepared for when opportunity strikes
• Dealing with content performance whiplash

This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at www.obviouschoicesummit.com (100% of all revenue goes to charity). 

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.