Ever been at a holiday party, networking event, or standing awkwardly near a charcuterie board when someone asks, “So… what do you do?”

And suddenly your brain short-circuits.

You ramble.

In this episode, Dr. J.J. Peterson breaks down why leaders dread that question—and how to answer it in a way that actually starts conversations instead of ending them.

Drawing from storytelling frameworks used in Hollywood, J.J. introduces a simple, human one-liner formula designed to help leaders explain what they do with clarity, confidence, and heart.

You’ll learn:

This episode is for leaders who are unapologetically ambitious—but still deeply human. The ones who want their words to open doors, not shut conversations down.

Because a great one-liner doesn’t pitch.

👉 Download the one-liner worksheet - https://www.drjjpeterson.com/one-liner

If this episode resonated, share it with someone you think is a Badass Softie—a leader who wants to lead with clarity, heart, and confidence.