In this shortie episode, Leslie shares the one metric she obsesses over more than anything else: sales. Yes, views, reach, followers, email stats, inquiries, consults, website traffic -- those metrics matter… but only because they’re supposed to lead somewhere.

If everything is “up” but sales aren’t coming in, you don’t have a local visibility or marketing problem, you have a conversion and selling problem.

In this episode you’ll learn:

• Why all roads lead to sales and how every other metric should be treated as a path leading to conversions
• The difference between marketing vs. selling and why growing an audience without strengthening your selling skillset leads results in less local demand
• Why you should think like a business scientist and troubleshoot what’s not converting and test new theories

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

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“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

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