In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with Amanda Roy to uncover the transformative power of making small, intentional changes in your business—especially when it comes to visibility, lead conversion, and online presence. Amanda shares her journey from struggling entrepreneur to finding success through a single, game-changing piece of advice and discusses why monitoring your business data and understanding your customer’s journey are critical for growth. Listeners will take away actionable tips for building websites and funnels that actually convert, the importance of clarity in messaging, and how to make each step count towards future success.

Amanda Roy is a website and funnel strategist who helps service-based business owners overcome low lead conversion and make more money online. She specializes in designing high-converting websites and funnels, with a strong focus on tracking data and optimizing user journeys. Amanda’s practical and supportive approach teaches business owners to implement small, smart changes that drive meaningful results.

00:00 Know Your Numbers

03:58 "Online Transition Struggles and Discovery"

07:27 "Online Presence Essential for Business"

10:14 Crafting Effective Client Websites

15:13 "Start with Offer First"

17:37 Repetition Enhances Message Effectiveness

19:50 Understanding Numbers Beyond Scale

23:04 "Understanding Modern Customer Journeys"

25:45 "Maximizing Business Touch Points"

30:35 Business Strategy and Clarity Workshop

“The thing you do in your business today affects your business three months from now.” 

Sign-up for Amanda's Workshop:

https://go.leadshub.agency/journey-to-yes 

Amanda's free gift - Free Funnel Audit GPT.:

https://go.leadshub.agency/gpt.

Website:

https://leadshub.agency/

In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with Nina Froriep, a dynamic entrepreneur who pivoted from a decades-long career in filmmaking to become a digital LinkedIn video coach for service-based business owners. The conversation explores her journey toward location independence, the value of authenticity on video, and the courage required to embrace change—no matter your age or stage in life. Packed with practical tips for overcoming video fears, building a personal online presence, and leveraging small shifts for major transformations, this episode is a must-listen for anyone craving more fulfillment and freedom in their work.

Guest Bio:

Nina Froriep is an accomplished filmmaker turned online video and LinkedIn coach. After years working globally on film and video productions, she now empowers service-based entrepreneurs to step confidently in front of the camera, harnessing video and live content to authentically showcase their expertise. Passionate about storytelling, reinvention, and helping others grow, she is dedicated to teaching professionals how small shifts—like deciding to work remotely—can create entirely new paths in both business and life.

Chapters:

00:00 "Embracing Life's Relativity"

03:36 Reinventing for Location Independence

07:32 "The Queen Agers Movement"

10:44 Authentic Connection Over Appearance

14:48 Authenticity in Professional Settings

19:13 Embracing My On-Camera Self

22:25 Experiment and Learn from Mistakes

25:34 LinkedIn Engagement Strategy Tips

27:23 "Small Change, Big Transformation"

29:54 "Change: Simple, Not Easy"

Quote from Guest:

“What matters is that what we say and what comes out of our mouth is helpful to those people who we want to attract into our ecosystem, our orbit, into our businesses.”

Links:

Click here to receive the free 5 Steps to a Perfect LinkedIn Post Guide: https://clockwiseproductions.activehosted.com/f/31 

For more information, please visit: https://clockwiseproductions.com/ 

In this inspiring episode of The One Small Change Podcast, Yvonne McCoy sits down with Cece Schatz, an accomplished transitional and relationship coach, to explore how embracing imperfection and unexpected opportunities can ignite both personal and business transformation. Cece shares her journey of navigating a painful divorce, finding empowerment in community, and stepping into the world of podcasting and digital media. From overcoming fear and self-doubt to marketing strategies and the importance of authentic connections, Cece offers practical steps and uplifting encouragement for anyone ready to break out of their comfort zone, seize new opportunities, and find their path forward.

Guest Bio:

Cece Schatz, fondly known as the "Doyan of Relationship Building," is a divorce, dating, and life coach dedicated to helping others navigate transitional periods in life. As the founder of The New Streaming Network—home to Going Solo Media, Going Bold Media, and the WGSN-DB Going Solo Network internet radio station—Cece brings together an active community of individuals seeking growth, connection, and inspiration through live media and online groups. Her mission is to empower people to move forward after major life changes with confidence and authenticity.

Chapters:

00:00 "Small Changes, Big Transformations"

03:43 "Birth of Going Solo Network"

08:52 Embrace Imperfect Growth

12:42 Guidance on Quick Brand Development

14:08 "Finding Your Unique Marketing Approach"

20:02 Transitional Coach Offers Consultations

22:22 "Own the Mic" Book Announcement

23:52 "Balancing Personal and Professional Life"

27:52 "Rediscovering Innate Genius"

30:19 Embrace Change, Stay Curious

Quote from Guest:

“Don’t let fear hold you back. Be you. No matter what you do, be you and just go forward.”

Links:

Cece is offering a free 30-minute consultation—no strings attached. Whether you’re navigating a transition, growing a show, or wanting media insights from someone who’s been there, don’t miss this chance! Contact her at [email protected].

For more information, visit her website: https://www.goingsolomedia.com/.

In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with special guest, Stefanie Trenholme, to dive into the power of small adjustments—particularly the role of structure and routine—in shaping both personal growth and lasting success. From making the leap to entrepreneurship as a speech-language pathologist to guiding kids and adults alike through learning challenges, our guest shares how routines not only build stability but spark transformation. Listen in for actionable strategies that entrepreneurs and parents can use to implement beneficial habits, support different learning styles, and create a more predictable—and fulfilling—path to their goals.

Guest Bio:

Stefanie Trenholme is a Los Angeles-based speech-language pathologist with extensive experience running her own private practice. Formerly the head of a speech department, she specializes in helping children with communication and learning challenges and is also the author of a children’s book series focused on routines and language development. Passionate about integrating structure into daily life, Stefanie coaches families on the value of predictability and teaches entrepreneurs how to harness routines for greater confidence, effectiveness, and growth.

Chapters:

00:00 Transitioning to Self-Employed Speech Therapy

03:21 Balancing Structure and Flexibility

08:06 Daily Sales Introduction Practice

10:22 Adapting Communication Styles

14:55 Multimodal Learning Preferences

16:45 "Entrepreneurial Learning and Sharing"

21:46 "Don't Delay Networking Connections"

25:42 Boosting Language Through Routines

29:53 Pandemic-Inspired Children's Book Journey

32:46 Embrace Change with Courage

Quote from Guest:

“Structure is really good. The routines are very good. Understand the flexibility, and I think we actually touched on a very important point that when dealing with others in business, to really take in mind, you know, their various learning styles. And even if you're one, somebody else may not be, and you may wanna try to incorporate all learning styles when dealing with people.”

Links:

Stefanie’s website, littlelolafrenchie.com, offers resources for parents on boosting language through daily routines and details about her children’s books, which are rich in practical routines and easy-to-apply vocabulary tips.

In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes guest Catharine O’Leary, founder of the Client Intelligence Agency, to unpack the real-life pivots and mindset shifts that power entrepreneurial success. Catharine opens up about her transition from a 30-year corporate career at global giants like Apple and Pepsi to launching her own business. Together, Yvonne and Catharine explore the necessity of flexibility, the importance of a guiding North Star, and why embracing small, strategic changes can produce transformational results over time. Listeners will learn the keys to finding the right clients, the value of saying "no" gracefully, and why mindset is the true engine behind lasting success.

Guest Bio:

Catharine O’Leary is the founder of the Client Intelligence Agency (CIA), bringing over three decades of expertise in market research and consumer insights for major brands such as Apple, Pepsi, and HP. After leaving the corporate world, Catharine specialized in helping entrepreneurs generate quality leads and deeply understand their ideal clients. With a passion for making data-driven decisions accessible to small businesses, she now empowers others to make meaningful business pivots and build authentic, energizing client relationships.

Chapters:

00:00 Transitioning from Corporate to Entrepreneurship

04:29 "Business Evolution Through Flexibility"

06:51 Avoid "Shiny Object" Distractions

10:51 Unified Life Balance Guide

14:47 Adapting to Disruptions

18:36 Business as Energy Exchange

21:57 "Optimize Your Client Match"24:25 Clients Willing to Invest Upfront

28:05 "Podcast Closure and Call-to-Action"

Quote From Guest:

“Business is a transference of energy. If you can keep your energy up to a certain level, that’s where real shift comes in.”

Links:

Join the CIA and access the Ideal Client Profile: joincianow.com Answer four questions about your business, and you’ll receive a detailed nine-page report outlining who your right clients are—demographics, psychographics, client journey, and more.

In this insightful episode of The One Small Change Podcast, host Yvonne McCoy talks with a seasoned connector and innovator who reveals how a simple decision to embrace her natural gift for connection sparked a major career transition out of corporate tech sales into entrepreneurship. Through candid stories and actionable advice, listeners learn why building authentic connections and communities is essential for thriving as an entrepreneur. The episode dives into strategies for effective networking, systemized follow-up, leveraging technology for ripple effects, and maintaining curiosity as a key to personal and business growth.

Guest Bio:

This week’s guest is a dynamic entrepreneur and the founder of LinktoEXPERT, an innovative collaborative cloud community designed to help experts and entrepreneurs be found quickly by those who need their expertise. With over 20 years in high-tech sales and a million miles traveled for face-to-face meetings, she pivoted her career after a pivotal downsizing, embracing her superpower as a ‘connector’. Her platform streamlines collaboration and visibility for coaches, consultants, trainers, and thought leaders, helping them expand their reach through leveraged actions and strategic partnerships.

Chapters:

00:00 "Reflections on Two Decades in Sales"

03:10 "Grateful Exit for Better Opportunities"

06:50 "Quick Expert Matchmaking"

11:02 Effortless Marketing Through Collaboration

16:17 Effective Networking Strategies

18:15 "Building Trust Through Consistency"

21:37 Curiosity vs. Judgment in Life

25:16 "Empower Business Growth: Embrace Change"

Quote From Guest:

"You should always learn something new, try something new, do something new, meet somebody new, because I really feel like that keeps you alive and fresh and excited about life too."

Links:

Joanne's website - https://www.linktoexpert.com/

Consider The Value PDF - https://www.linktoexpert.com/siteupdates/Consider-the-value-of-your-LinktoEXPERT-membership.pdf

In this insightful episode of the One Small Change podcast, Yvonne McCoy explores the powerful impact of small, strategic changes with guest Diane Rolston. Diane shares her journey from solo entrepreneur and overwhelmed mother to thriving business owner, all sparked by the decision to bring virtual assistants (VAs) into her workflow. She elaborates on when and how to delegate, debunks the top myths around hiring VAs, and discusses the transformative effects outsourcing can have on productivity, profits, and personal freedom. Diane offers actionable steps, practical tips, and resources to help listeners recognize when they’re VA-ready and how to maximize this game-changing support, especially for women entrepreneurs who often struggle with asking for help.

QUOTE FROM GUEST:

"You have permission to ask for help. We are not meant to be silos. Everyone has the ability to get help to scale your business, to have the financial success and the freedom you want."

CHAPTERS:

00:00 Balancing Entrepreneurship and Freedom

05:29 Business Growth Through Delegation

08:31 Streamline Tasks for Business Growth

12:55 "Delegation and Virtual Assistance Simplified"

17:17 VA Engagement Strategy: Four Clients

20:36 Virtual Assistant Backup Solutions

23:38 "Client Needs and VA Matching"

25:07 Managing Miscommunications with VAs

28:40 Maximize Productivity Through Brain Dumps

34:15 "Subscribe and Engage for Growth"

36:03 "Embrace Change, Stay Curious"

LINKS:

https://www.dianerolston.com/

The Ultimate Delegation Task List: Diane is sharing her list of 229+ tasks you can delegate right now: https://keap.page/mw315/229-tasks-you-can-delegate1.html 

5 Critical Problems to Avoid When Delegating: Avoid common pitfalls and set yourself (and your new VA!) up for success: https://keap.page/mw315/copy-of-5-problems-in-delegating.html

In this episode of One Small Change, Yvonne McCoy is joined by book marketing expert Kathy Kaye, who shares her transformative journey from being the behind-the-scenes business builder to an advocate for author visibility. Kathy reveals how making the small but impactful change of hiring a coach revolutionized her business and mindset, empowering her to embrace visibility and authenticity. She dives into the powerful advantages of publishing a non-fiction book as a marketing tool, breaking down common myths about book writing, and offering actionable steps for entrepreneurs and coaches ready to amplify their credibility, attract clients, and open new revenue streams. Whether you’re at the beginning of your entrepreneurial journey or looking to level up, Kathy’s wisdom around strategic authorship and personal transformation will inspire you to take that next small change with big impact.

Guest Bio:

Kathy Kaye is a seasoned book strategist who has helped over 600 individuals become bestselling authors since 2009. Specializing in guiding coaches and entrepreneurs through the publishing process, Kathy excels at turning powerful stories into bestselling books that build authority and expand business opportunities. With a background in online business development and a passion for leveraging books as marketing assets, she empowers clients to get visible, embrace their unique voice, and monetize their expertise.

Chapters:

00:00 "The Power of Coaching Questions"

04:48 Embrace Authenticity and Personal Growth

07:04 Book Success & Growth in 2015

12:16 Simplifying Book Writing with AI

14:49 Books as Business Leverage

18:11 Business Reflections and Disappointments

22:36 Reverse Engineering Ideal Clients

23:42 "Rethinking Books and Personal Growth"

27:30 "Stay Fresh: Embrace New Changes"

Quote:

“Someone is waiting on you. Someone is waiting on your message. And in the absence of water, people will drink the sand. So they're going to find a solution, and it really should have been you.” — Kathy Kaye

Link:

AI Powered Best Seller Formula: Write one chapter a day, one hour a day, having AI interview you! Save time, reduce stress, and create a bestselling book faster than ever—your message, your voice, powered by AI. https://bonusforauthors.com/

In this special episode, host Yvonne McCoy shares her insights on implementing the "Quarterly Clarity Check-in." Yvonne emphasizes the importance of clarity and direction when setting and achieving business goals. She introduces key questions and concepts that guide listeners in evaluating their progress and making the necessary adjustments. Through personal anecdotes and actionable steps, Yvonne encourages listeners to celebrate achievements, understand their unique processes, and take consistent action toward a defined vision. This episode is all about self-discovery, leveraging strengths, and navigating business challenges with clarity and purpose.

Quote:

"You don't need to be fixed. You just need to be found."

Link:

bookacallwithyvonne.com

In this episode of "The One Small Change" podcast, host Yvonne McCoy welcomes guest Steve Brossman, who shares his journey from a professional athlete to a successful entrepreneur, leveraging podcast guest appearances during challenging times. Steve discusses how a strategic shift to podcasting during the COVID-19 pandemic took his business from zero to six figures in North America in under ten months. He emphasizes the importance of viewing podcasts as doorways to new opportunities rather than just platforms for interviews. This episode offers valuable insights for entrepreneurs looking to expand their reach and add value through podcasting.

Guest Bio:

Steve Brossman is a seasoned entrepreneur from Australia who transitioned from a professional athletic career to delve into the fitness industry. He found success by leveraging podcast guest appearances to expand his business internationally, particularly during the COVID-19 pandemic. Through this experience, Steve has developed training programs to help others utilize podcasts effectively and continues to mentor aspiring entrepreneurs worldwide.

Quote:

"It is your personality and passion, not perfection, that produces profits."

Links:

PodGuest Business Accelerator: A copy of my Back Pocket Guide How to become a 6 fig Podcast Guest. PLUS a personal call

https://stevebrossman.com/6figpod