The One Small Change Podcast

In this episode of The One Small Change Podcast, Yvonne McCoy welcomes Sabrina Victoria to unpack the real strategies that empower women business owners to move beyond survival mode toward thriving success. The discussion dives deep into the importance of community, how to overcome blind spots in business, the challenges women face in sales—especially around pricing and pitching—and practical tips to confidently close more deals. Together, they share heartfelt stories, actionable advice, and a generous mastermind invitation to help listeners accelerate their entrepreneurial journeys.

Guest Bio:

Sabrina Victoria is the founder of Her Nation Global, an empowering community supporting women in business through a podcast, digital magazine, and masterminds. With a background in high-pressure sales and leadership, she’s passionate about creating spaces where women can amplify their strengths, learn together, and transform their businesses from surviving to thriving.

Chapters:

00:00 Starting my first mastermind

04:28 Using mastermind to boost business

07:56 Enhancing remote communication skills

11:56 Product quality and customer feedback doubts

14:01 Overcoming pricing objections

18:27 Recognizing undervalued strengths

22:57 Keeping skincare convenient

25:36 Building trust for better sales

28:14 Incorporating numbers throughout a pitch

30:24 Encouragement to subscribe and share

Quote from the Guest:

“You only know what you know, you know? And sometimes there’s things that you don’t even know that you don’t know.”

Link:

https://www.sabrinavictoria.com/

In this episode of The One Small Change, the conversation between Yvonne McCoy and Bernie Franzgrote focused on the power of forging authentic relationships and how seemingly small introductions can spark remarkable transformations in business and life. The discussion explored the value of community, the art of warm connections, and the importance of maintaining curiosity throughout professional and personal journeys. Listeners gained practical insights into leveraging networks, embracing patience, and remaining open to unexpected opportunities, all while nurturing a mindset committed to growth and learning.

Guest Bio:

Bernie Franzgrote brings 36 years of experience in healthcare, with two decades dedicated to business development, before making a pivot toward a career centered on connecting people. Through expertise in relationship-building, podcast hosting, and leveraging community-based platforms, Bernie specializes in making cross-industry introductions that create win-win opportunities and support growth for individuals and organizations alike.

Chapters:

00:00 Using podcasting for networking

05:14 Networking and exploring collaborations

08:21 Retirement and new opportunities

10:19 Learning to be more curious

13:53 Origin of the word "Okay"

17:39 Adapting to technology changes

20:14 Benefits of getting feedback and assessments

24:10 Embracing curiosity and self-improvement

27:32 Wrapping up with motivation

Quote from the Guest:

"Sometimes like, you know, take it, go for it - try something, change it up."

Link:

FREE Profit 10 Business Assessment

https://www.profit10framework.com/k4b-snapshot

In this empowering episode of The One Small Change Podcast, Yvonne McCoy welcomes sales expert Joe Marcoux to unpack the secrets of authentic, effective sales. Joe Marcoux shares his personal journey from fitness entrepreneur to founder of a sales training community, emphasizing that genuine sales come from a place of alignment between mindset, heartset, and skillset. Together, they discuss overcoming resistance to sales, how selling is an act of service, the role repetition and community play in growing sales skills, and strategies for embracing failure as a path to mastery.

Guest Bio

Joe Marcoux is the founder of the Sales Objection System Dojo, an innovative online sales training community focused on helping experts and entrepreneurs build authentic, impactful sales skills. With decades of experience in the fitness and business worlds, Joe Marcoux specializes in transforming the mindset of those who dislike selling, aligning it with their passion for helping others, and guiding them toward repeatable success.

Chapters:

00:00 Introducing Joe Marcoux on Sales

06:27 Entrepreneurship and the North Star

08:26 Personal accountability in marriage struggles

10:46 From solopreneur to helping others

15:42 Reframing weight loss mindset

17:20 Importance of Consistency in Exercise

21:06 Understanding human nature in journeys

25:22 Building rapport in a sales conversation

28:27 Importance of a repeatable process

32:44 Embracing curiosity over judgment

33:55 Continuing the journey together

Quote from the Guest:

"Be open to failing. Because failure is something that is going to happen along the way... Don't quit because there are people out there that need you."

Link:

1 Month FREE in the LIVE Online Sales Sparring Dojo

https://api.leadconnectorhq.com/widget/bookings/sosdojo

In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Julie Kraschinsky to explore how small, thoughtful decisions lead to major changes in both business and life. Julie shares her journey from corporate America to direct sales entrepreneur, and now to empowering women as a business coach. Together, they examine the power of community, overcoming limiting beliefs—especially around money—and how focusing on one intentional action every day propels both personal and professional growth. This conversation is filled with practical strategies, vulnerable storytelling, and reminders that celebrating small wins and doing what brings you joy can build unstoppable momentum

Guest Bio:

Julie Kraschinsky is an accomplished business coach with over three decades of entrepreneurial experience, beginning her journey in direct sales before transitioning to coaching women entrepreneurs. With a deep passion for empowering women to structure businesses that support their lives instead of running them, Julie Kraschinsky specializes in leadership, personal growth, and building joyful communities. She guides women to rely on their inner wisdom and helps them take consistent, purposeful action for lasting success.

Chapters:

00:00 Introducing

03:20 Personalized approach to coaching

06:45 Finding your life direction

12:09 Importance of business communities

13:06 Maintaining lifelong friendships

18:07 Overcoming self-doubt and comparison

20:04 Realization about lost energy

23:07 Learning to Manage Money

28:02 Practicing positive self-reflection

29:36 Organizing tasks with to-do lists

33:36 Encouraging audience engagement

Quote from the Guest:

"Every day, ask yourself: Who am I becoming, and am I showing up as that woman who is acting as if I already have this?"

Link:

Julie Kraschinsky is offering a quick, insightful assessment (3 minutes or less!) to help you uncover where you might be holding yourself back. No waiting for results. Find the link in our show notes!

https://juliekcoaching.com/assessment

In this episode of The One Small Change Podcast, Yvonne McCoy speaks with Noemi Beres, a global entrepreneur and podcast booking agency owner. Noemi Beres shares her accidental journey into podcasting after her travel business pivoted during the pandemic. She discusses how podcast guesting is more than just visibility—it’s a strategic networking and content-building tool. The conversation covers actionable steps for leveraging podcast appearances, repurposing content, nurturing authentic connections, and remaining persistent, all essential to maximizing podcasting as a marketing strategy.

Guest Bio:

Noemi Beres is a European entrepreneur based on the Mediterranean island of Cyprus. After starting her entrepreneurial journey in 2007, she pivoted from travel and online marketing to co-founding Podcast Connections, a podcast booking agency connecting business owners with quality podcast shows. Noemi Beres works globally, particularly with American clients, and is passionate about building relationships through podcasting as a marketing and networking channel.

Chapters:

00:00 Living in Cyprus and career journey

05:15 Leveraging podcast guest appearances

07:53 Choosing and Practicing Niche Topics

10:43 Improving communication skills

12:57 Building Relationships Through Podcast Guesting

17:41 Tagging hosts and guests on social media

21:59 Being consistent with content

25:17 Finding and collaborating with guests

27:10 Building connections on LinkedIn

30:03 Promoting the podcast community

Quote from the Guest:

"Being open and being vulnerable on a show is far more important than being too polished because people will just check out and stop listening to that podcast."

Links:

Website:

https://www.podcastconnections.co/

LinkedIn:

https://www.linkedin.com/in/noemiberes/

Instagram:

https://www.instagram.com/noemi_beres_/

In this episode of the One Small Change Podcast, Yvonne McCoy delves into the powerful impact of letting go, simplification, and strategic organization in business and life with her guest, Kathi Burns, a board-certified professional organizer and operational architect. Together, they explore how small, unexpected changes—such as decluttering physical spaces, optimizing systems, and delegating tasks—can create transformative results for entrepreneurs. Listeners will hear practical tips, mindset shifts, and real client stories that demonstrate how reducing "friction tax" can free up time, increase productivity, and bring more clarity and freedom into both work and personal lives.

Guest Bio:

Kathi Burns began her professional journey as a 100-ton licensed boat captain, delivering yachts before charting a new course as a board-certified professional organizer. Over 23 years, Kathi evolved into an operational architect, leveraging her extensive hands-on experience as a lifelong serial entrepreneur. Having navigated both failures and successes across various ventures, she is known for her willingness to experiment, learn from every endeavor, and adapt. Kathi’s eclectic background and passion for continuous growth uniquely position her as an innovative leader, always connecting the lessons of the past to the next opportunity on her entrepreneurial voyage.

Chapters:

00:00 Finding significance in minimalism

03:43 Becoming an operational architect

09:32 Centralizing with Google Workspace

12:02 Finding new homes for materials

15:39 Organizing and decluttering tips

18:48 Document management challenges for entrepreneurs

22:32 Understanding Your Strengths and Weaknesses

27:22 Managing energy and client scheduling

31:23 Discussing the podcast's purpose

32:32 Delegating tasks in your business

Quote from the Guest:

"You can't have anything new come into your life unless there's space for it. And if there's no space, no good comes in."

Link:

You didn't build this business to spend your life in the mailroom. It's time to lead from the bridge.

Download this complimentary blueprint and discover why you've been feeling buried, and what to do about it, starting today.

https://go.organizedandenergized.com/operational-blueprint-page

In this episode of The One Small Change Podcast, Yvonne McCoy is joined by Faith Rumer, a dynamic coach with a unique background in the arts to explore the transformative power of small changes towards authenticity and alignment. The conversation delves into why aligning your true self with your presence and work matters, especially as the world has shifted to more virtual interactions. Through personal stories and practical takeaways, listeners will learn how to step into visibility, lead with confidence, and embrace both growth and vulnerability. Whether you’re seeking to feel more alive in your daily life, boost your impact as a leader, or simply show up more powerfully in virtual spaces, this episode is packed with actionable wisdom.

Guest Bio:

Faith Rumer is a mentor and coach who specializes in helping leaders, entrepreneurs, and creative professionals align their authentic selves with their public presence and communication. With years of experience working with actors, singers, TV hosts, and diverse creatives, she empowers clients to live their fully expressed lives. Her work focuses on igniting powerful transformation through presence, voice, and connection.

Chapters:

00:00 Transitioning to Virtual Speaking

06:00 Playing in Les Mis Orchestra

07:09 Feeling unfulfilled in traditional success

12:16 Levels of leadership development

14:40 Struggling with communication skills

18:39 Being visible in virtual meetings

19:59 Overcoming shyness in meetings

25:29 Being present and mindful

28:42 Embracing Change and Courage

29:40 Yvonne appreciation and farewell

Quote from the Guest:

“When we say yes to fully expressing ourselves, we're going to be challenging our old beliefs, our feelings and judgments and fears. But as we get clarity on that and what we really want, we move through our feelings, we change our beliefs, we become more grounded, more truthful, more creative, and more resilient.”

Link:

Connect with Faith at: https://raisingyourimpact.com/

In this episode of The One Small Change Podcast, Yvonne McCoy welcomes Michael Fritzius, an expert in podcast guesting and revenue generation, to explore the transformational power of small shifts in business mindset and strategy. Michael Fritzius shares his personal journey from a life-changing cancer diagnosis to launching his entrepreneurial path, discusses how podcasting can drive significant business results, and emphasizes the importance of clarity, authenticity, and emotional connection in both sales and client relationships. Listen in for actionable insights on prioritizing what matters, the psychology of sales, and how to turn authentic storytelling into real business growth.

Guest Bio:

Michael Fritzius is a business owner who specializes in helping entrepreneurs get booked on podcasts and leverage those opportunities into substantial business revenue. With a background in computer science and a unique blend of technical acumen and people skills, Michael Fritzius brings a deep understanding of both the logistics and emotional aspects of marketing, sales, and personal clarity. His journey into entrepreneurship began after a cancer diagnosis that prompted a major reevaluation of priorities, and he now guides others in clarifying their offers and building rewarding, sustainable businesses.

Chapters:

00:00 Podcast booking strategy discussion

04:49 Balancing family and business time

08:14 Embracing a results-focused mindset

10:44 Crafting a 30-second business pitch

15:18 Using an ice roller at home

18:19 Understanding Sales Hesitation

21:26 Overcoming perfectionism in business

24:03 Family trip to the horse farm

27:51 Stepping out of your comfort zone

Quote from the Guest:

"As business owners, your best clients are going to come to you with what they think is the problem. It's almost always a symptom. Dig deeper. Don't give them what they're asking for, give them what will actually help them and explain why it's going to help them.”

Links:

https://www.linkedin.com/in/theofficialfritz

https://podcastify.me/

https://podcastify.me/huddle/

In this celebratory 100th episode of the One Small Change Podcast, Yvonne McCoy reflects on insights gained from two years of interviews and personal entrepreneurial growth. She shares powerful lessons learned from over 100 conversations with inspiring guests, including the importance of consistency, the hidden value of our natural strengths, embracing authenticity, and how collaboration accelerates progress. Yvonne McCoy discusses the transformative capacity of curiosity, learning from failure, and the impact of being visible and clear about your offerings as an entrepreneur. The episode wraps up with encouragement to leverage your uniqueness rather than strive for perfection and a reminder that lasting change often begins with one small, courageous step.

Chapters:

00:00 Reflecting on 100 podcast episodes

04:18 Finding your entrepreneurial sweet spot

07:18 The value of authenticity

09:46 Finding consistency with vegetables

14:52 Convincing businesses to accept grants

17:14 Embracing curiosity and failure

22:11 Importance of collaboration and strengths

23:08 Celebrating 100 podcast episodes

26:49 Finding clarity for the right direction

Quote from the Guest:

"You don't need to be fixed. You just need to be found."

Link:

www.bookacallwithyvonne.com

www.yvonnemccoy.com/workshop

www.yvonnemccoy.com/summit

www.yvonnemccoy.com/panel

In this episode of The One Small Change Podcast, Yvonne McCoy welcomes high energy sales expert Ken Krell to break down the challenges and breakthroughs of selling high-ticket offers, especially when moving from group presentations to one-on-one conversations. Ken Krell candidly shares his journey from struggling with closing individual deals to developing an AI-driven tool that analyzes sales calls, pinpoints conversation shifts, and sharpens close rates. The duo discusses the pitfalls of relying on scripts, the necessity of making every interaction relevant, and the often overlooked power of silence in conversations. Insights around corporate sales, actionable tips for immediate improvement, and a special free offer cap off this value-packed, motivating discussion.

Guest Bio:

Ken Krell knows firsthand what it’s like to battle uncertainty and imposter syndrome in the world of sales. Like many, he once found himself second-guessing every move—caught up in his own head, missing the subtle cues happening right in front of him. One pivotal moment shifted his perspective: a sales conversation he thought was a done deal until the prospect ghosted him completely. That humbling experience sparked Ken’s next chapter—dedicating himself to mastering the nuances of high-stakes sales and overcoming self-doubt. Now, by sharing his journey and lessons learned, Ken helps others navigate tricky sales situations, manage objections confidently, and turn uncertainty into opportunity.

Chapters:

00:00 Introducing guest Ken Krell

06:07 Using AI to improve sales skills

06:38 Using Alex the Sherpa tool

12:06 Getting decision-makers involved

14:51 Navigating corporate sales challenges

18:13 Identifying deal shifts in sales

21:31 Ken's generous free offer

26:22 Need for personalized information

30:05 Encouraging podcast engagement

31:41 Conclusion and motivational message

Quote from the Guest:

"People don't lose deals because they're bad at sales. They lose them because they don't know what they're doing wrong."

Link:

Ken will personally analyze a real sales call or transcript and show exactly where the deal broke—and what should have happened instead.

http://alexlistens.com/dealsherpa