In this episode of The One Small Change Podcast, host Yvonne McCoy chats with marketing expert Chuck Anderson about the power of simplifying and focusing within a business. Chuck shares how a significant shift towards specialization and consistent delivery has transformed his career. He discusses the importance of narrowing down tasks, tracking results, developing mastery, and how this approach has surprisingly increased referrals and strengthened client relationships. Chuck provides practical advice for entrepreneurs looking to apply focus in their businesses and explains the unexpected benefits of doing so.

Guest Bio:

Chuck Anderson is a seasoned marketing consultant with nearly 30 years of experience. Formerly a director of marketing and chief marketing officer, Chuck now specializes in affiliate marketing, helping businesses grow their client bases and enhance their marketing strategies. Known for his innovative approaches and dedication to clarity and focus, Chuck has significantly impacted the entrepreneurial journey for many.

Key Points Discussed:

1. [00:01:43] Specialization and Focus: Chuck discusses how shifting focus to specialize in affiliate marketing simplified his business and life.
2. [00:03:26] Eliminating the Non-Essential: Chuck explains how he streamlined his commitments by making a list of routine tasks and eliminating those that didn't contribute to his desired outcomes.
3. [00:05:18] Unexpected Benefits of Consistency: He highlights the surprising result of developing fans and receiving referrals from consistently delivering the same workshop.
4. [00:07:52] Measuring and Improving Results: The importance of tracking the performance of consistent actions is explored, showing how Chuck's conversion rates improved over time.
5. [00:16:53] Importance of Letting Go: Chuck emphasizes the value of letting go of non-productive activities to fill that space with more productive and successful endeavors.

Main Quote:

"When you let go of that 80%, then the 20% now grows and fills up that void."

Links:

• Free Affiliate Workshop (happens every month)
• ChuckAndersonCoaching.com
• AffiliateManagementExpert.com

In this episode of the One Small Change Podcast, host Yvonne McCoy is joined by management consultant Jeff Griffiths to explore the transformative power of small changes, such as daily journaling, in achieving personal and professional success.

They discuss how entrepreneurs can enhance focus, leadership skills, and business growth by incorporating strategic changes into their routines. The conversation delves into effective hiring practices, the role of competency-based workforce development, and methods to empower teams for organizational success. Jeff shares insights from his own career, emphasizing the importance of curiosity, learning, and community engagement in fostering both personal and corporate growth.

Guest Bio

Jeff Griffiths is a seasoned management consultant with over 25 years of experience in competency-based workforce and organizational development. He recently joined a public policy think tank to facilitate pragmatic policy changes aimed at economic improvement in his region. With a passion for helping businesses scale effectively, Jeff focuses on empowering organizations to harness their strengths and achieve substantial improvements through strategic small changes.

Key Points:

• Jeff shares how daily journaling clears the mind, sets daily goals, and improves business focus.
• Discussing the importance of documenting processes and delegating tasks to enable strategic oversight.
• The pitfalls of "mini-me syndrome" in hiring and the importance of role-specific competencies.
• Jeff highlights the benefits of allowing employees to develop systems and contribute to business success.
• Jeff discusses his own experiences of personal growth, emphasizing adaptability and shared learning.

Main Quote:

"Mistakes are rarely fatal; they're stepping stones to significant improvements."

Links:

Free Workbook: https://www.workforcestrat.com/competency-based-hiring-workbook/

In this episode of the One Small Change Podcast, host Yvonne McCoy engages with cybersecurity expert Rob Ruder, who shares insights on improving business networking by focusing on communication and relationship-building. Rob reveals key strategies on how asking the right questions can enhance business connections and outcomes. He also offers valuable advice on cybersecurity for small businesses, emphasizing the importance of backing up data and maintaining a secure network. Additionally, Rob provides a free resource to help listeners ensure the safety of their online information.

Guest Bio:

Rob Ruder is a seasoned entrepreneur with over two decades of experience focusing on technology and cybersecurity. As the founder of Idic Designs, Rob specializes in helping businesses protect their digital assets through innovative security solutions. Known for his engaging approach, Rob combines his technical expertise with effective communication, enabling him to build strong professional relationships and offer tailored solutions for his clients.

Key Points:

1. [00:01:25] - Rob introduces himself and discusses his journey in business discovery and his focus on cybersecurity.
2. [00:02:12] - Discovering the impact of asking the right questions when networking and shifting the focus from self to others.
3. [00:06:28] - Rob's advice on the importance of in-person networking and how it complements online networking.
4. [00:10:08] - The importance of diagnosing client needs through strategic questioning to offer tailored cybersecurity solutions.
5. [00:20:25] - Essential cybersecurity steps for business owners, including physical security and data back-up.

Main Quote: "

So the answer is be sure. Have experience with it and know you've done it. Not believe that you did it."

Guest's Website:

Idic Designs

Free Dark Web Compromise Report - https://pages.idicdesigns.com/darkweb-report2

Join host Yvonne McCoy and guest Kim Gross as they delve into the transformative power of embracing inner liberation through conscious change. Kim, a podcast host and author, shares her personal narrative of overcoming people-pleasing and perfectionism by tackling subconscious patterns developed in childhood. This enlightening conversation explores the concept of wearing masks to protect ourselves and offers actionable steps towards genuine personal growth. Kim emphasizes the importance of awareness, ownership, and deep healing in transforming personal and professional relationships.

Guest Bio:

Kim Gross is the podcast host of "Masks Off for People Pleasers and Perfectionists" and an accomplished author of the book, "Free to be a Pathway to Inner Liberation." As a recovering people pleaser and perfectionist, Kim has dedicated her journey to personal development and self-transformation. Her insights stem from years of experience and transformative moments, including a pivotal New York City conference featuring keynote speaker Dr. Shefali. Her mission is to empower others to live authentically by shedding their masks and embracing their true selves.

Key Points Discussed:

1. [00:01:00] Kim Gross's Journey: Discovering the power of self-transformation, Kim shares her background and the significance of meeting Dr. Shefali.
2. [00:04:39] Conscious Parenting: Examining how childhood patterns and parental behaviors impact us as adults, both personally and professionally.
3. [00:10:34] Trauma and Pattern Recognition: Understanding the impact of childhood traumas and the role of masks in protecting our inner selves.
4. [00:17:29] Professional Implications: Identifying how perfectionism and people-pleasing manifest in business environments.
5. [00:20:09] Steps for Transformation: Unveiling Kim’s 5 step power pathway to promote self-awareness and intentional change.

Main Quote:

"Take off your mask and be your true self."

Website- www.kimgrosscoaching.com

Email- [email protected]

Link to free quiz- www.kimgrosscoaching.com/quiz.php

In this engaging episode of the One Small Change podcast, host Yvonne McCoy is joined by tech-savvy entrepreneur Avital Spivak, who shares her journey of developing courses for seniors and solopreneurs. Avital illustrates how a simple change in language transformed her course engagement and sales. She also offers valuable insights into selecting the right tech tools, testing them effectively, and avoiding common tech mishaps. Avital emphasizes the importance of meeting clients where they are and provides actionable steps to streamline tech infrastructure for smoother business operations.

Guest Bio: Avital Spivak is a passionate entrepreneur with a focus on empowering seniors and solopreneurs with essential tech skills. Through her workshops and courses, she enables her clients to overcome technological barriers and achieve seamless connectivity in their professional and personal lives. Avital's expertise lies in simplifying complex tech concepts and helping clients navigate the digital landscape with confidence.

Key Points Discussed:

1. [00:01:10] Avital shares her transformative small change story - renaming her course for seniors from "Zoom" to "Internet."
2. [00:06:38] Understanding client journeys and developing programs that cater to solopreneurs' business needs.
3. [00:08:48] Tips for choosing the right tech tools and avoiding mismatches that lead to tech problems.
4. [00:17:36] The importance of staying calm during tech mishaps - "sit on your hands" strategy.
5. [00:21:12] Building a simple and effective tech infrastructure and testing it from a client's perspective.

Main Quote: "When you get frantic, sit on your hands... use your eyes. A lot of times what we need is right in front of us."

Guest's Website: Avital Spivak's Website & Free Gift

https://vitalweave.thrivecart.com/navigating-google-land/?coupon=YVONNE 

In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy engages in a transformative discussion with guest Ron Tester. With over 25 years of entrepreneurial and coaching experience, Ron shares his journey from being a physical therapist to owning a successful business and eventually becoming a full-time coach. The key to his success? Embracing authenticity. Listen in as Ron and Yvonne explore the power of showing up as your true self, the importance of societal expectations, and practical steps to be more authentic in your personal and professional life.

Guest Bio:

Ron Tester is a seasoned entrepreneur and coach with more than 25 years of experience. Originally trained as a physical therapist, Ron built a successful mid-7-figure business from the ground up, learning invaluable lessons along the way. Inspired by his own journey and the desire to help others, Ron achieved several coaching certifications and now dedicates his time to coaching others full-time. His approach centers on authenticity and personalized connection, helping his clients achieve meaningful success.

5 Key Points Discussed with Timestamps:

1. Ron's Journey to Coaching [00:01:14]
2. Ron shares his background as a physical therapist, how he started his business, and his transition into coaching.
3. Impact of Authenticity [00:03:09]
4. Ron discusses the small yet significant change of giving himself permission to show up as his true self and its massive impact on his business.
5. Overcoming Societal Expectations [00:05:25]
6. Both Yvonne and Ron delve into the reasons why people often hide their authentic selves, such as societal expectations and the desire to fit in.
7. Practical Steps to Authenticity [00:16:32]
8. Ron provides actionable steps for showing up authentically in small, manageable ways to gradually build confidence.
9. Building Genuine Client Relationships [00:11:40]
10. Ron emphasizes the importance of developing deep, meaningful relationships with clients, rather than adopting a mass-market approach.

Main Quote by the Guest:

"In the end, the person who matters most, the person whose judgment matters most should be you. And if you practice that, eventually, it will be." - Ron Tester

Links to Guest's Website:

Ron Tester's Website - Client Attraction Readiness Scorecard

Melody Ann Owen, founder of Author Nation, joins Yvonne McCoy to delve into the power of celebrating small victories in personal and professional growth. They explore reframing challenges, the significance of nonfiction books for entrepreneurs, and the importance of defining purpose and audience when writing a book.

Guest Bio:

Melody Ann Owen is the founder of Author Nation, where she supports nonfiction authors in their book-writing journey. With a deep passion for storytelling and personal growth, she empowers individuals to celebrate small achievements and understand how nonfiction books can enhance their professional endeavors.

Key Points:

• The metaphor of being the captain of a ship in a storm (00:35)
• Celebrating small achievements as a catalyst for confidence and credibility (05:12)
• The significance of nonfiction books for entrepreneurs and speakers (12:18)
• The importance of defining purpose and audience when writing a book (17:40)
• Using a book as a launchpad for a podcast or events (24:07)

Main Quote:

"It's important to celebrate the small victories because they catalyze transformation." - Melody Ann Owen

Guest's Website:

For more resources and support, visit Melody Ann Owen's Author Nation at https://authornationtube.com/

In this episode, Yvonne McCoy is joined by a resilient guest who shares her transformative journey of self-discovery and personal growth after leaving an abusive relationship. Together, they delve into the importance of aligning personal values with life and business decisions, the power of collaboration, and the significance of embracing change with courage and resilience.

Guest Bio:

Kat Polsinelli, founder of the Lotus Effect, is passionate about empowering individuals to embrace change and pursue authentic, value-based living. With a focus on personal growth and resilience, she advocates for the alignment of values with business decisions and the cultivation of meaningful collaborations.

Key Points:

- 06:32 - Importance of Starting with Your Core Values

- 12:18 - Embracing Change with Courage and Resilience

- 19:45 - Navigating Collaborations Based on Authenticity

- 27:09 - The Impact of Societal Conditioning on Limiting Beliefs

- 34:15 - Surrounding Oneself with Supportive and Abundance-Minded Individuals

Main Quote by the Guest:

"Surround yourself with people who respect individuality, believe in abundance, and see opportunities in challenges."

Guest’s Website:

To connect with Kat Polsinelli visit: https://www.linkedin.com/in/thelotuseffectcoach/

In this episode, the guest, Carrie Wallis, shares her profound insights into the transformational power of marketing and the pivotal role of connecting with clients on a deep, genuine level. She delves into the three pillars of successful business, emphasizing the significance of connection, clarity, and confidence. Through relatable analogies and personal experiences, Carrie uncovers the essence of authentic marketing and how understanding one's marketing personality can lead to genuine connections with clients.

Guest Bio:

Carrie Wallis is a seasoned marketing expert who specializes in helping coaches, healers, and counselors craft messages that resonate with their audience and drive sales. With a background in counseling psychology, Carrie offers a unique perspective on marketing that focuses on genuine connection and authentic communication.

Key Points Discussed:

1. Importance of Creating Genuine Connections (Timestamp: 00:07:40)

2. The Role of Marketing Personality in Crafting Effective Strategies (Timestamp: 00:14:18)

3. Understanding the Language of Clients and Addressing Their True Needs (Timestamp: 00:19:00)

4. Connecting Authenticity with Attracting Ideal Clients (Timestamp: 00:20:48)

5. Embracing Change and Stepping Out of Comfort Zones (Timestamp: 00:27:01)

Main Quote: "

If you want something that you've never had, you need to do something that you've never done before."

Links:

Carrie's Website: https://enlightenusolutions.com

Get FREE access to Carrie's 5-day masterclass "You Can Succeed - Marketing Strategy to Get You New Clients FAST!" Click the link to enroll:

https://enlightenusolutions.com/you-can-succeed-special?am_id=yvonne8338

In this episode, Yvonne McCoy and Deepak Saini delve into the importance of integrating personal and professional personas, the significance of small changes for health and emotional well-being, and the impact of individualized approaches to success and wellness. Deepak shares his personal journey from being a CPA to focusing on health due to his own health challenges, emphasizing the need for inner game work and addressing limiting beliefs for personal and professional progress. Yvonne highlights her own transformative experience and encourages listeners to embrace change through small positive steps.

Guest Bio:

Deepak Saini transitioned from being a CPA to focusing on health due to personal health challenges, including being morbidly obese and suffering from chronic illness. He now helps entrepreneurs with their health and emotional well-being, advocating for the importance of small changes for personal transformation.

Key Points:

- 05:42 - Importance of tying health choices to personal values and the necessity of individualized approaches to health and wellness.

- 10:18 - Addressing limiting beliefs, emotional regulation, and past traumas as crucial factors in one's success.

- 16:30 - Discussion on the impact of the school system on creativity and the importance of imagination and individuality.

- 24:55 - Action steps and the significance of identifying one's "why" before embarking on a transformational journey.

- 31:20 - Importance of recognizing areas of improvement in one's health and taking small positive steps to work on them.

Main Quote:

"Take one small step, regardless of how minor, as it can lead to building positive habits over time."

Links:

Guest's website: www.deepaksainihealth.com/freebie