The One Small Change Podcast

In this insightful episode of The One Small Change Podcast, Yvonne McCoy welcomes digital marketing expert Frank Buddenbrock to dive deep into the evolving landscape of being found online. Together, they explore the concept of Answer Engine Optimization (AEO), the importance of staying relevant in digital marketing, and the practical steps entrepreneurs must take to ensure that their services and content are visible in a rapidly changing environment. With actionable tips, real-world stories, and a mindset focused on experimentation, this episode delivers essential strategies for anyone looking to boost their online presence.

Guest Bio:

Frank Buddenbrock is the founder of a longtime digital marketing agency with 20 years of experience helping businesses get discovered online. With a background that stretches back to the pre-Google era, he’s an expert in website development, ad management, SEO, and marketing innovation. His entrepreneurial spirit drives his passion for teaching others how to adapt, stay visible, and thrive in the fast-changing world of online search.

Chapters:

00:00 "Small Changes, Big Impact"

04:07 Desert Survival Skills Dilemma

08:06 "Visibility and Staying Relevant"

11:31 Evolving Search Habits and Queries

13:26 "Curiosity-Driven Questioning in Messaging"

17:11 "Girl Scouts, Marketing, and Dad"

20:29 "Creative Email Strategy Insights"

25:50 "Scaling Google Ads Effectively"

29:36 "Learn, Connect, and Grow"

31:10 Entrepreneurship Is an Experiment

Quote from the Guest:

“But the point is, you still need to market. It doesn’t matter what you do, what you offer… even the big guys, the Fords, the Apples, the Microsofts, the Verizons of the world, they are running ads constantly. And there’s a very good reason why they do that.”

Link:

Receive a free AEO Assessment by sending an email to [email protected] with the subject line: AEO Assessment

In this episode of The One Small Change podcast, Susan Jarema shares the story of how a seemingly insignificant moment—watching her kids’ hamster on its wheel—sparked a crucial reflection on her professional life. After years of chasing client leads through marketing tactics and feeling stuck in a cycle, she realized the power of purposeful networking and building strategic partnerships. Susan discusses how shifting from a sales-driven approach to a relationship-focused strategy not only brought her business stability but also led to the creation of the Grand Connection community. This episode explores actionable steps for cultivating meaningful business relationships, the importance of clarity and consistency, and how small mindset shifts can lead to monumental change.

Guest Bio:

Susan Jarema is a serial entrepreneur, community builder, and networking strategist with over two decades of experience. She founded New Earth Marketing and co-created the Grand Connection, a thriving global network for collaborative entrepreneurs. Susan is dedicated to helping business owners grow through connection, mutual support, and strategic alliances. A lifelong learner and advocate for self-mastery, Susan integrates her passions for yoga, mentorship, and personal growth into her work, creating spaces that foster authentic relationships and collaborative business opportunities.

Chapters:

00:00 "Small Change, Big Impact"

04:05 Clarity Fuels Confidence and Consistency

08:25 "Building Genuine Collaborative Relationships"

12:58 "Grand Connection's Pandemic Origin"

13:43 "Connect, Create, Collaborate Framework"

18:31 Building Trust for Referrals

21:45 "Encouraging Objectivity and Collaboration"

23:33 "Building Relationships in Business"

27:22 "Grand Intro and Ask Guide"

32:09 "Be Yourself, Build Connections"

34:10 "Embrace Change with Courage"

Quote from the Guest:

“A really simple change in your mind is change for networking is to change your mindset from pitching towards collaboration.”

Link:

Connect with Susan at: https://www.newearthmarketing.com/ and https://grandconnection.ca/

In this transformative episode of the One Small Change podcast, Christelle Biiga joins Yvonne McCoy to reveal how sharing personal stories—not just expertise—on podcasts can spark profound personal growth and have far-reaching professional impact. Christelle Biiga opens up about her harrowing journey of immigrating to the US, being unjustly detained, and the healing and business evolution that followed when she began speaking openly about her past. Together with Yvonne McCoy, they explore why authenticity matters for entrepreneurs, how to strategically select and leverage podcast guest spots, and ways to maximize the ripple effect from every appearance. This episode is packed with practical steps and inspiring wisdom for anyone ready to amplify their message and legacy.

Guest Bio:

Christelle Biiga is a coach, storyteller, and founder of a podcast guesting agency dedicated to helping entrepreneurs boost visibility and impact through powerful storytelling. After overcoming extraordinary personal adversity as a new immigrant to the US, she transformed her pain into purpose by sharing her journey on podcasts—which not only brought healing but also inspired and uplifted thousands. Today, Christelle Biiga empowers others to connect with audiences, amplify their message, and leave a lasting legacy.

Chapters:

00:00 "One Small Change Podcast"

04:57 "Authenticity Over Professional Persona"

09:51 "Entrepreneurship Beyond Transactions"

13:31 "Podcasts Build a Lasting Legacy"

16:14 "Defining Purpose in Podcasting"

19:10 "Unpaid Exposure is Valuable"

21:29 "Be Seen as AI Expert"

26:32 "Share Your Story, Build Legacy"

27:50 "Embrace Change, Stay Curious"

Quote from the Guest:

"I want you to remember that what you have...accomplished with your brand and your business matters. It matters so much that the world needs to know."

Link:

Your Podcast Guesting Playbook: A Step-by-Step Guide to Amplifying Your Authority through Top-rated Podcasts.

It includes everything you need to know about podcast guesting, a list of over 100 top-rated podcasts in various niches, and a pitch kit (with your personal AI assistant) to help you write pitches that get yeses.

Claim yours here for $27 only: https://reply.exposuremaven.com/yourpodcastguestingplaybook

In this engaging episode of the One Small Change Podcast, Yvonne McCoy sits down with Chris Cianciulli to unpack how a single shift in mindset and approach to networking can create transformative results in both professional and personal life. Chris Cianciulli shares the story behind his four-step process for effective networking, how virtual communities have shattered geographic barriers, and why building authentic relationships matters more than ever. Tune in to learn how embracing curiosity, self-awareness, and structured follow-up can turn ordinary interactions into meaningful connections.

Guest Bio:

Chris Cianciulli is a master connector and the creator of MPN (My Personal Network), a process designed to help professionals communicate more effectively and build their own authentic personal networks. Drawing from his entrepreneurial journey—running gyms, building networking groups, and overcoming learning challenges—Chris has become a passionate advocate for mindful networking and collaboration. His work empowers individuals of all personality types to foster genuine relationships that drive growth, collaboration, and referrals.

Chapters:

00:00 "Discovering the Power of Networking"

03:14 "Redefining Networking in a Pandemic"

08:02 Networking Success Through Mindset Shift

13:13 "Effective Networking vs. Wasted Time"

14:25 "Rethinking Networking: Authentic Connections"

19:16 "One-to-One Networking Simplified"

21:56 "Networking Tips and Learning Styles"

25:40 "Supercharge Business with Small Changes"

27:49 "Stay Curious and Innovate"

Quote from the Guest:

“It’s ironic that some people don’t realize how bad their best breath smells even though their nose is just above their mouth. The people that think they have it all figured out are usually the last ones to know that they don’t.”

Link:

Come be our guest: https://mypersonalnetwork.org/guest-meetup

In this inspiring episode of One Small Change, Yvonne McCoy sits down with Jena Taylor to explore the transformative power of resilience and the profound impact of incremental decisions in overcoming adversity. Jena Taylor shares her deeply personal journey of recovery after a traumatic brain injury and the cascading challenges that followed, including profound loss and life transitions. Listeners will learn practical tools for building resilience, moving beyond a victim mindset, and embracing change—whether in entrepreneurship or personal growth. The conversation is full of warmth, humor, and actionable insights for anyone striving to bounce back from life’s setbacks.

Guest Bio:

Jena Taylor is a speaker, coach, and the host of the upcoming "Resilience Brilliance" podcast. A survivor who has rebuilt her life after a traumatic brain injury, she now helps high-achieving individuals overcome adversity with neuroscience-backed strategies and heartfelt support. Her unique approach combines playfulness, lived experience, and actionable tools, empowering clients to build resilience, adapt to change, and find joy in the everyday moments.

Chapters:

00:00 Reclaiming Life After Adversity

05:58 "Gamifying Growth with Humor"

07:50 "Striving for the Best Self"

11:40 "Recovering from Gradual vs. Acute Challenges"

13:33 "Resilience: No's Lead to Yes"

18:56 "Curiosity and Unconventional Opportunities"

23:17 "Embracing Failure for Success"

24:00 "Overcoming Fear of Commitment"

28:15 "Supercharge Your Business Podcast"

Quote from the Guest:

“Emotion is what moves it through. Emotion gives it the motion to leave.”

Link:

Claim your free seat at Jena’s next training "Resilience Reset: Overcome adversity, beat burnout, and reclaim your life": https://pages.resiliencebrilliance.co/webinar

In this episode of One Small Change, Yvonne McCoy is joined by personal style and image branding expert Jackie Wheeler. Together, they explore the transformative power of personal branding through authentic style choices. Jackie Wheeler shares how seemingly small decisions in wardrobe and self-presentation can spark bigger professional and personal growth. The discussion dives into why consistency and authenticity in one’s brand matter, strategies for finding and expressing your signature look, and actionable tips for using style as a non-verbal message to connect and stand out. Listeners will come away inspired to identify their three core brand words and take practical steps towards building a style that feels true to themselves.

Guest Bio:

Jackie Wheeler is the owner of Jackie Style, an image and branding agency focused on helping women in the spotlight authentically express themselves through personal style. With a lifelong passion for fashion and a keen eye for branding, she empowers her clients to project confidence and consistency in every room they enter. Jackie believes that style is more than just clothes—it’s about creating a lasting impression and communicating your unique story.

Chapters:

00:00 "Small Changes, Big Transformations"

06:33 Authentic Style and Personal Branding

10:53 Defining Educated: Appearance vs Authenticity

14:05 "Wartime Love Bracelet"

15:37 "Embracing Authenticity and Kindness"

20:35 "Embrace Discomfort, Foster Growth"

Quote from the Guest:

"You are uniquely and specially made. You are a special wonder. There is no one like you. So please do not try to be anyone else but who you are authentically."

Link:

https://thejackiestyle.com/freegift/

In this episode of the One Small Change Podcast, Yvonne McCoy welcomes Nancy O'Keefe, who shares her transformative journey from traditional business coaching to empowering women entrepreneurs through human design. Discover how embracing individual differences allows for authentic leadership, greater visibility, and business alignment. The conversation dives into challenges faced by women, overcoming societal conditioning, the science behind human design, and practical steps for self-discovery. Listeners will walk away inspired to tap into their unique strengths and lead with purpose.

Guest Bio:

Nancy O'Keefe is an experienced business coach and consultant with a passion for helping entrepreneurs align with their authentic selves. After over 30 years in business consulting, she pivoted to focus on human design, using this innovative approach to guide women entrepreneurs toward impactful, service-driven businesses. Nancy believes in the power of differentiation and is committed to helping her clients find and own their unique voice.

Chapters:

00:00 "Authenticity-Driven Business Transformation"

04:52 Empowering Women to Find Authenticity

07:43 "Embracing Differences for Connection"

12:12 "Start Your Human Design Journey"

14:00 "Decisions Beyond Logic"

18:09 "Entrepreneurship Through Shared Experiences"

20:18 "Grow, Share, and Connect"

Quote from the Guest:

"You're not broken. You're perfect, just as you were designed. And stop looking outwardly for validation about who you are and what's right and what's wrong for you, because all the answers are inside you."

Link:

Create Your Free Human Design Chart and Download Your Personalized Free Report: https://nancyokeefecoaching.com/resources/

In this episode of The One Small Change Podcast, Yvonne McCoy sits down with Sophie Lechner, a marketing coach with a passion for authentic relationship-building on LinkedIn. Sophie Lechner shares how an unexpected pivot during the pandemic led her to discover the untapped power of LinkedIn—not just as a resume platform, but as a hub for real, meaningful engagement. Together, Yvonne McCoy and Sophie Lechner explore the value of small changes, the importance of quality over quantity in marketing, and give tactical advice for anyone looking to make LinkedIn a richer, more fulfilling experience.

Guest Bio:

Sophie Lechner is a seasoned marketing coach who helps entrepreneurs and professionals use LinkedIn as a tool for authentic connection and sustainable business growth. With over 20 years of experience leveraging LinkedIn, Sophie Lechner guides her clients to market with intention, prioritize relationships, and find their unique voice. She is the creator of The Magnet Model and the author of "Unlock Your Impact."

Chapters:

00:00 "One Small Change Podcast"

04:35 "Authentic Connections Platform"

09:25 "Algorithm Tips: Comments Matter"

11:01 "Authentic Engagement in Posting Parties"

15:04 "Quality Over Quantity in Posting"

18:05 "Consistency Builds Trust and Momentum"

21:02 "Joyful, Authentic Marketing Strategies"

26:18 "Beach Reset and Staying Curious"

26:59 "Podcast Growth and Small Changes"

Quote from the Guest:

"The power of LinkedIn is in those exchanges, in those conversations that lead to, you know, DM exchanges, a couple of which, after which you say, let's get on a call. So it's the relationships that you build that really are the core."

Link:

Sign up for Sophie’s free monthly co-working here. It's a 2-hour session with other mission-driven entrepreneurs where you’ll get work done, with 15 to 20 minutes of office-hour style Q&A on anything related to LinkedIn, marketing or book writing. She also provides a prompt (human, not AI) that usually inspires several posts.

https://themagnetmodel.com/coworking

In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes ChewHoong Koh for a candid conversation on overcoming feelings of "not good enough," breaking free from procrastination, and shifting out of the stuck cycle that holds so many entrepreneurs back. ChewHoong Koh shares her own personal journey of moving from self-doubt to a place of visibility and impact, especially after facing academic and cultural challenges growing up. The episode dives into the power of micro-steps, building momentum, and aligning your actions with your true purpose. Listeners gain practical strategies to avoid shiny object syndrome, streamline their focus, and tap into the energy that attracts clients without stress. If you’ve struggled with self-belief, taking action, or finding your unique genius, this conversation is full of wisdom, compassion, and actionable tips.

Guest Bio:

ChewHoong Koh is a transformation expert specializing in helping entrepreneurs, particularly those over 45, break through procrastination and perfectionism. Drawing from her own journey overcoming feelings of inadequacy—and her extensive experience working across different functions in billion-dollar companies—she is passionate about empowering business owners to leverage their unique strengths, take micro-steps, and find joy in their entrepreneurial path. She’s especially gifted at demystifying technology and marketing for those who feel left behind, making business growth feel attainable and aligned for everyone.

Chapters:

00:00 "Small Changes, Big Transformations"

05:02 "Breaking Free from Stuck Cycles"

06:47 "Embracing Your Unique Power"

11:44 "Finding Purpose in Your Work"

14:02 Entrepreneurship: Embrace Scary Choices

16:28 "Podcast Engagement and Growth Insights"

Quote from the Guest:

“One of the top regrets that people have…is that I wish I had the courage to live the life I truly am meant to live. So I want you to shine and live what it is.”

In this insightful episode of The One Small Change Podcast, Yvonne McCoy welcomes Bill Walters to explore the intersection of financial planning, caregiving for aging parents, and entrepreneurial life. Bill Walters draws from personal experience to reveal how unexpected responsibilities caring for a parent can impact both business and personal well-being. The discussion dives into practical strategies for building a secure retirement, managing the challenges of the "sandwich generation," creating effective estate plans, and the crucial need for early conversations around care and family finances. Listeners will leave with actionable tips for protecting both their parents’ futures and their own.

Guest Bio:

Bill Walters is a seasoned financial strategist specializing in creating tax-free retirement solutions and helping families triple their savings within a decade. His expertise is rooted in his personal journey, where caring for an aging parent inspired him to help others avoid common pitfalls and emotional stressors associated with late-life transitions. An author of five books, Bill Walters is committed to empowering people with knowledge and practical tools to secure their golden years and achieve true peace of mind.

Chapters:

00:00 "Caring for Aging Parents"

03:45 "Entrepreneurs and Retirement Fund Growth"

08:16 Balancing Caregiving and Survival

09:33 "Discuss Aging Plans Early"

15:02 Estate Planning for Every Family

16:30 "Importance of Logical Support Boundaries"

19:26 "Planning to Avoid Family Burdens"

24:32 "Rock Climbing and Business Insights"

26:02 "Embrace Change, Stay Curious"

Quote from the Guest:

"You have to be organized. You just can't live paycheck to paycheck. One needs a budget, you need a retirement budget." 

Link:

Complimentary “Smart Financial Strategies” consultation for families and individuals. A no-obligation session is designed to get to know you and your financial goals. We’ll discuss where you are now, where you want to be, and explore how I can help you achieve your financial objectives. Whether you're planning for retirement, saving for a big life event, or just looking to better understand your financial options, this conversation will give you clarity and a roadmap for the next steps.

https://calendly.com/wjwalters/15-minute-discovery-session