The One Small Change Podcast

On this episode of One Small Change, our guest, Jessica Koch, shares how designing your business around the life you want leads to meaningful growth—without burnout. Learn practical steps to outsource efficiently, master consistency, build accountability, and prioritize revenue-driving tasks. Real-world stories from launching her agency and making space for both family and business illustrate simple, powerful shifts that can radically improve your results and satisfaction. Whether you’re just starting out or ready to expand, these actionable insights will help you transform overwhelm into a life—and business—you love.

Guest Bio:

Jessica Koch is a seasoned sales and marketing consultant with decades of experience, an Italian mother of seven, and founder of a thriving virtual assistant agency. Passionate about helping entrepreneurs design businesses that serve their lives (not the other way around), Jessica brings energy, practical wisdom, and a knack for actionable systems. She’s also a longtime podcast host, tech innovator in automation and AI, and dedicated community builder.

Chapters:

00:00 "One Small Change" Podcast Introduction

03:35 "Balancing Business and Personal Life"

08:04 "Hippie Reflections: Tie-Dye & Thrift"

11:34 Adaptable Problem-Solving Mindset

15:40 Tough Love Accountability Partner

16:37 Accountability and Frequent Check-ins

20:39 Launching First Personal Event Series

23:21 "Now is Later, Sooner"

Quote from the Guest:

“Now is later, sooner—so do it now.”

Link:

"TOP 10 THINGS TO CONSIDER WHEN CREATING AN AI AGENT FOR YOUR BUSINESS"

Thinking about integrating AI agents into your business? Whether you’re automating customer service, sales, or workflows, this guide will help you make informed decisions before diving in.

This is a must-read for entrepreneurs who want to harness AI but don’t know where to start!

Link: https://go.jessicalkoch.com/widget/form/NGvucei9jhtAO80tWckB

In this solo episode, Yvonne McCoy brings her nearly 30 years of entrepreneurial expertise to share a powerful quarterly clarity check-in designed to help business owners and professionals finish the year strong. She introduces her simple but effective "Strategic Steps" framework—Stop, Think, Evaluate, Proceed, Succeed—to assess where you are, clarify your focus, and amplify results. Yvonne explores the importance of doubling down on what works, celebrating incremental wins, and leveraging sprints for productivity. She also discusses current trends in coaching and business, including the need for flexible offerings, actionable coaching sessions, and fostering community among clients. The episode is packed with practical tips, mindset shifts, and the encouragement needed to keep moving forward, one small change at a time.

Chapters:

00:00 Maximize Podcast Impact Efficiently

05:35 "Focus, Evaluate, Optimize"

07:14 "Prioritize and Measure Your Energy"

10:31 Step-by-Step Success Strategy

13:58 "Think Big, Plan Strategically"

17:15 Flexible Short-Term Engagements

21:43 "Subscribe, Engage, Innovate, Persist"

24:00 Embrace Change, Stay Curious

Quote:

"Clarity comes from getting rid of the fuzzy stuff, you know, and not adding more stuff. Clarity can be a real accelerator."

Link:

bookacallwithyvonne.com

In this dynamic episode of The One Small Change Podcast, host Yvonne McCoy welcomes Rob Lange - The Expert Expert, who demystifies how entrepreneurs and small businesses can leverage press and media as powerful, accessible, and free marketing tools. Drawing from decades of experience with high-profile clients, our guest shares transformative moments that highlight the tangible benefits of media exposure. The conversation uncovers common misconceptions, explains effective strategies for crafting media-friendly stories, and offers practical first steps for any business owner ready to get noticed—without spending a dime on advertising.

Guest Bio

Rob Lange, known as The Expert Expert, has nearly 40 years of experience helping entertainers, entrepreneurs, and business owners structure and elevate the business side of their creative ventures. Having worked with industry legends like Richard Simmons, Suze Orman, Robert Kiyosaki, Orville Redenbacher, and Michael Jordan, Rob specializes in harnessing the press and media as business assets. Through coaching, courses, and hands-on guidance, he empowers clients to secure meaningful media exposure, build lasting credibility, and stand out in their industries—all using systems and approaches he’s refined over decades.

Chapters:

00:00 "Media as a Business Tool"

03:40 Last-Minute Celebrity for Kmart Event

08:00 Expanding Media Landscape

10:36 Press Release Screening Process

13:35 "Crafting Messages for Media Success"

17:09 The Power of Media Presence

21:11 Media Accessibility for Entrepreneurs

25:07 "Free Press Media Marketing Guide"

27:06 "Long-Form Media Evolution"

30:11 "Embrace Change: Stay Curious"

Quote from the Guest:

“Press and media is something that's available to all businesses. It doesn't matter what you do. I have yet in almost 39 years found a business that we haven't been able to help or hasn't been able to utilize this… once you learn how to do it, it's a forever skill that you can do over and over as often as you want.”

Link:

To claim your gift of The Expert’s Guide To Press & Media Marketing & Promotion visit https://pages.theexpertexpert.com/specialreport?sa=sa00380038654eb1dee30aa2e1f716418c5d8831d7

In this episode of The One Small Change Podcast, Dr. Richard Kaye shares how transforming his professional life began with a small, intuitive decision that led him down a completely new path. From a thriving chiropractic career to working with entrepreneurs on amplifying their visibility, Dr. Kaye discusses the power of stepping outside comfort zones, listening to inner guidance, and leveraging publicity to accelerate momentum. He dives deep into the mindset shifts and practical strategies behind standing out, embracing discomfort, and building credible influence through association and media presence. Listeners will discover how even the smallest changes can make a remarkable difference in both personal and professional growth.

Guest Bio

Dr. Richard Kaye is a celebrated business growth strategist and former chiropractor who built a highly successful practice in San Diego before pivoting to serve entrepreneurs. Renowned for his expertise in publicity and relational marketing, Dr. Kaye empowers clients to elevate their influence and visibility using proven techniques from his own expansive career. Through consulting, speaking, and collaborative events, he continues to guide professionals toward transformational change.

Chapters:

00:00 One Small Change Podcast Introduction

04:55 Trust Your Inner Guidance

06:30 "Embrace Uncomfortable Growth"

10:22 "Recognizing True Talent Potential"

13:15 Leveraging Information for Credibility

18:53 "Television Foray and Top Talent"

21:28 "Legacy of Launching Success"

23:45 "Engage and Transform Your World"

Quote from the Guest:

"When you step into uncertainty... that's where life changes. That's transformation. None of us are built to play small. We're all on this planet to give our gifts."

Links:

How to leverage any publicity you have, or will have.

http://richardkaye.com/leverage

In this episode of the One Small Change Podcast, host Yvonne McCoy sits down with event strategist and speaking coach Cari Brunton, who shares her inspiring story of transforming her business during the pandemic. Cari opens up about the rocky transition from live events to virtual webinars, the valuable lessons learned from initial failures, and how embracing authenticity became the cornerstone of her success. Listeners will get actionable insights on connecting with the right audience, leveraging their unique energy, and why focusing on speaking as a marketing strategy can accelerate business growth. This episode is packed with tips on showing up consistently, finding the right communities, and crafting workshops that sell—not just entertain.

Guest Bio

Cari Brunton is an event strategist and speaking coach with a deep background in nonprofit fundraising, public speaking, and marketing. After shifting her business from live event planning to virtual webinars during the pandemic, Cari’s passion is helping entrepreneurs find their voice, embrace their authentic selves, and turn speaking opportunities into clients. Her approach blends practical sales psychology with real-world experience, guiding clients to connect, engage, and thrive in today’s dynamic business landscape.

Chapters:

00:00 "Exploring Transformation with Yvonne McCoy"

03:23 Early Public Speaking Journey

09:46 Mastering Persuasive Sales Speaking

11:11 Discovering Unique Coaching Strengths

14:24 "90s Gaming Nostalgia: Cruisin' USA"

17:31 "Effective Office Hours Strategy"

21:46 Entrepreneurship: Value of Community

23:27 Prioritize Tasks by Energy Levels

29:07 "Podcast Growth and Impact Journey"

30:28 Embrace Change, Embrace Uncertainty

Quote from the Guest:

“If you don’t like your marketing, stop doing it. Find something you do like. There’s so many tactics out there, guys. Find the ones you like. Stick with them. Your business will go further.”

Links:

7 Questions to Ask Before Accepting a Speaking Gig

https://redbucketevents.com/yvonne/

In this episode of One Small Change, Yvonne McCoy welcomes Robbie Samuels, a dynamic entrepreneur who shares how one seemingly insignificant decision—replacing a traditional website contact form with specialized Google Forms—sparked tremendous transformation in both business efficiency and quality of client interactions. This episode dives into the power of small, intentional tweaks to streamline processes, filter for the right clients, and build more meaningful business relationships. Listeners will hear practical strategies about matching with ideal clients, building referral systems, and using technology to support personal strengths, all while staying true to yourself as an entrepreneur.

Guest Bio:

Robbie Samuels is a multi-passionate entrepreneur with experience as a book launch strategist, professional speaker, business coach, podcast host, virtual event designer, and executive Zoom producer. Known for designing impactful systems and sharing actionable insights, our guest helps authors and entrepreneurs launch successful offers, connect with the right clients, and leverage their unique networks for growth.

Chapters:

00:00 One Small Change: Transformation Insights

05:29 Prospect Organization System Setup

08:41 Open Coaching for Aspiring Authors

09:33 Niche Strategy: Value vs. Volume

13:23 "Embrace Three Words"

17:08 "Specializing in Women's Business Strategies"

20:44 "Redefining 'Ideal Client'"

23:56 Effective Book Launch Strategies

28:49 AI Automates Google Form Creation

30:38 "Supercharge Business Through Connection"

Quote from the Guest:

“Show up and offer value. That was all I was trying to do, and that's all I'm still trying to do.”

Links:

Grab your free resources from Robbie Samuels:

1. smalllistbigresults.com
2. booklaunchbrainstorm.com

In this episode of The One Small Change Podcast, host Yvonne McCoy explores how small setbacks can be the catalyst for transformative change, as illustrated by guest Wendy Vaughan’s unique journey from aspiring symphony trumpeter to thriving business coach. Wendy shares how a personal career disappointment led her to entrepreneurship, the importance of crafting your business around your authentic strengths, and actionable advice for building a values-driven and profitable venture. Listen in for insights on messaging, pricing with confidence, honoring your superpowers, and the mindset shifts needed to build a business you love—your way.

Guest Bio:

Wendy Vaughan is a heart-centered business success coach, known as the “Chief Paradigm Shifter,” who empowers specialists in coaching, consulting, and healing to build thriving six-figure businesses. Drawing on her early career in music and a powerful transition into entrepreneurship, Wendy has helped countless entrepreneurs break free from self-doubt, own their value, and develop signature offers that attract ideal clients. Her practical strategies and resonant storytelling make her a sought-after mentor for those looking to make both an impact and a sustainable income.

Chapters:

00:00 "From Musician to Music Business"

05:11 Embracing Failure for Problem Solving

07:36 "You Don't Need Fixing"

11:12 Entrepreneurial Clarity and Value Pricing

14:43 Effective Self-Introduction Strategies

18:57 "Reevaluating Income Aspirations"

23:01 "Effective Value Positioning Strategy"

26:50 Believe in Your Unique Solution

31:23 "Supercharge Your Business Connections"

32:22 Passion as a Purposeful Business Path

Quote from Guest:

“If you felt that sense of, I can make a difference…then hang on to that passion, because that is a purpose and that's a gift that you've been given. And with the right strategy and the right support, there is no reason that you cannot have a thriving business.”

Link:

Free Guide: How to Confidently Raise Your Rates 

In this episode of One Small Change, Dr. Heather Tucker joins Yvonne McCoy for an inspiring conversation about finding true harmony between life and business. Dr. Tucker shares her journey from a successful career in information technology to becoming a business and life harmony coach. She highlights the importance of emotional intelligence, breaking free from patterns of chaos, and aligning with one’s soul purpose. Dr. Tucker also discusses simple yet powerful strategies for recognizing inner resistance, embracing change, and using calm to propel forward—offering tangible steps for entrepreneurs to create more time, freedom, and fulfillment in their lives.

Guest Bio:

Dr. Heather Tucker is a business and life harmony coach and trainer who specializes in helping entrepreneurs increase their calm, confidence, and cash flow. With a background in information technology and years of experience as a government researcher, Dr. Tucker pivoted her career to empower others to achieve emotional freedom, authentic success, and a more balanced life. Her coaching work emphasizes the integration of emotional intelligence, mindset shifts, and actionable strategies for long-lasting transformation.

Chapters:

00:00 Entrepreneurial Peace and Fulfillment

05:50 "Finding Joy in Authentic Paths"

07:24 Balancing Logic and Emotion

12:54 "Maximize Energy, Minimize Effort"

16:52 "Resilience and Positive Thinking Choices"

19:50 Breaking Patterns for Growth

22:46 Embracing Calm Amidst Chaos

27:03 "Embracing Daily Change"

29:06 "Lean In to Leap Forward"

Quote from Guest:

“When we actually acknowledge our feelings and are in that emotional intelligence, emotional wisdom, mental and emotional wellness and harmony, it actually allows us to even attract more of what we want because we know who we are.”

Links:

7 Secrets to More Biz/Life Harmony

https://anotherlevelliving.com/harmony/

In this inspiring episode of One Small Change, host Yvonne McCoy welcomes a special guest, Mark Entrekin, to explore how unexpected moments and seemingly small decisions can spark profound personal and professional transformation. The conversation dives into overcoming adversity, breaking down prejudice and anger, the importance of focusing on long-term improvement, and how unity and curiosity lead to stronger relationships and meaningful change. Listeners will come away with practical tools for fostering growth—individually and within organizations—by shifting mindsets, asking better questions, and embracing the power of small, intentional changes.

Guest Bio:

Mark Entrekin is a dynamic speaker, coach, and founder of Reality Focused Dynamics, dedicated to helping individuals, couples, and organizations achieve unity and lasting success. Drawing on a remarkable personal journey that began with a life-changing accident and led him from a technical IT background into transformational coaching, Mark specializes in dismantling division, managing anger, and building stronger connections. Known for his creative use of memorable acronyms and practical strategies, Mark empowers others to move from frustration and stagnation to clarity and positive action.

Chapters:

00:00 "Exploring Transformative Small Changes"

05:51 Blood Transfusion Experience

07:10 "Unity and Equal Parenting"

09:51 Generational Trauma and Wartime Memories

14:55 Managing Anger for Entrepreneurial Success

17:51 "Research, Connect, Engage Positively"

21:58 Deepening Understanding Through Repetition

23:35 "Change vs. Long-Term Improvement"

28:32 "Achieving Unity Guide"

29:37 "Make Learning Last"

32:54 Embrace Change and Curiosity

Quote from the Guest:

“We are or at least can be as awesome as we choose to be. But we first have to make that choice.”

Links:

Get your copy of Mark’s  “Achieving Unity Guide to Help End Frustration, Disconnection and Prejudice”

https://www.MarkEntrekin.com/achieving-unity-guide

In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with podcasting expert Lyndsay Phillips to dive into how entrepreneurs and thought leaders can leverage podcast guesting more strategically than ever before. Lyndsay shares practical insights on moving beyond passive guest appearances to crafting intentional, results-driven conversations that actually convert listeners into leads and clients. From clarifying your objectives and weaving your offer naturally into interviews, to selecting the right shows and guiding the host with smart prep work, this conversation is packed with actionable advice. Tune in to learn the essential mindset shifts and tactical steps that will transform the way you approach podcast guesting—and help you maximize every single opportunity.

Guest Bio:

Lyndsay Phillips is a seasoned podcasting strategist with nearly a decade of experience in the industry. She specializes in helping entrepreneurs become high-converting podcast guests by crafting conversations that seamlessly bridge audience needs to expert offers. Lyndsay’s approach focuses on putting control back in the hands of guests, teaching them how to position their authority, repurpose content, and generate tangible results from every interview. As the founder of Smooth Business Podcasting, she’s helped countless clients turn podcast appearances into profitable opportunities.

Chapters:

00:00 Regaining Control in Podcast Guesting

05:21 Podcast Guesting Strategy for Profit

07:46 Why Have a Podcast Guest?

12:41 Reversing Engineering Your Offer

16:52 "Efficient Podcast Guest Booking Options"

20:32 Interview Question Prep for Hosts

21:51 Transformative Interview Strategy Shift

28:19 Non-Techie's Love for AI

30:24 Overcoming Imposter Syndrome in Podcasting

Quote from the Guest:

“It’s not just enough to post about the episode, it’s gone live…and as a guest, rely on the host to do all the heavy lifting and the promotion…Repurpose, create a blog post, get the raw video, put it in YouTube, pull out little tips, email your list…re-use that content. Don’t be afraid to use it for your own gain.”

Links

Grab Lyndsay’s guide “Crickets to Clients: 5 Shifts to Turn Podcast Interviews into Real Results”

https://www.leverageyourpodcast.com/clients