The One Small Change Podcast

In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy welcomes guest Catharine O’Leary, founder of the Client Intelligence Agency, to unpack the real-life pivots and mindset shifts that power entrepreneurial success. Catharine opens up about her transition from a 30-year corporate career at global giants like Apple and Pepsi to launching her own business. Together, Yvonne and Catharine explore the necessity of flexibility, the importance of a guiding North Star, and why embracing small, strategic changes can produce transformational results over time. Listeners will learn the keys to finding the right clients, the value of saying "no" gracefully, and why mindset is the true engine behind lasting success.

Guest Bio:

Catharine O’Leary is the founder of the Client Intelligence Agency (CIA), bringing over three decades of expertise in market research and consumer insights for major brands such as Apple, Pepsi, and HP. After leaving the corporate world, Catharine specialized in helping entrepreneurs generate quality leads and deeply understand their ideal clients. With a passion for making data-driven decisions accessible to small businesses, she now empowers others to make meaningful business pivots and build authentic, energizing client relationships.

Chapters:

00:00 Transitioning from Corporate to Entrepreneurship

04:29 "Business Evolution Through Flexibility"

06:51 Avoid "Shiny Object" Distractions

10:51 Unified Life Balance Guide

14:47 Adapting to Disruptions

18:36 Business as Energy Exchange

21:57 "Optimize Your Client Match"24:25 Clients Willing to Invest Upfront

28:05 "Podcast Closure and Call-to-Action"

Quote From Guest:

“Business is a transference of energy. If you can keep your energy up to a certain level, that’s where real shift comes in.”

Links:

Join the CIA and access the Ideal Client Profile: joincianow.com Answer four questions about your business, and you’ll receive a detailed nine-page report outlining who your right clients are—demographics, psychographics, client journey, and more.

In this insightful episode of The One Small Change Podcast, host Yvonne McCoy talks with a seasoned connector and innovator who reveals how a simple decision to embrace her natural gift for connection sparked a major career transition out of corporate tech sales into entrepreneurship. Through candid stories and actionable advice, listeners learn why building authentic connections and communities is essential for thriving as an entrepreneur. The episode dives into strategies for effective networking, systemized follow-up, leveraging technology for ripple effects, and maintaining curiosity as a key to personal and business growth.

Guest Bio:

This week’s guest is a dynamic entrepreneur and the founder of LinktoEXPERT, an innovative collaborative cloud community designed to help experts and entrepreneurs be found quickly by those who need their expertise. With over 20 years in high-tech sales and a million miles traveled for face-to-face meetings, she pivoted her career after a pivotal downsizing, embracing her superpower as a ‘connector’. Her platform streamlines collaboration and visibility for coaches, consultants, trainers, and thought leaders, helping them expand their reach through leveraged actions and strategic partnerships.

Chapters:

00:00 "Reflections on Two Decades in Sales"

03:10 "Grateful Exit for Better Opportunities"

06:50 "Quick Expert Matchmaking"

11:02 Effortless Marketing Through Collaboration

16:17 Effective Networking Strategies

18:15 "Building Trust Through Consistency"

21:37 Curiosity vs. Judgment in Life

25:16 "Empower Business Growth: Embrace Change"

Quote From Guest:

"You should always learn something new, try something new, do something new, meet somebody new, because I really feel like that keeps you alive and fresh and excited about life too."

Links:

Joanne's website - https://www.linktoexpert.com/

Consider The Value PDF - https://www.linktoexpert.com/siteupdates/Consider-the-value-of-your-LinktoEXPERT-membership.pdf

In this insightful episode of the One Small Change podcast, Yvonne McCoy explores the powerful impact of small, strategic changes with guest Diane Rolston. Diane shares her journey from solo entrepreneur and overwhelmed mother to thriving business owner, all sparked by the decision to bring virtual assistants (VAs) into her workflow. She elaborates on when and how to delegate, debunks the top myths around hiring VAs, and discusses the transformative effects outsourcing can have on productivity, profits, and personal freedom. Diane offers actionable steps, practical tips, and resources to help listeners recognize when they’re VA-ready and how to maximize this game-changing support, especially for women entrepreneurs who often struggle with asking for help.

QUOTE FROM GUEST:

"You have permission to ask for help. We are not meant to be silos. Everyone has the ability to get help to scale your business, to have the financial success and the freedom you want."

CHAPTERS:

00:00 Balancing Entrepreneurship and Freedom

05:29 Business Growth Through Delegation

08:31 Streamline Tasks for Business Growth

12:55 "Delegation and Virtual Assistance Simplified"

17:17 VA Engagement Strategy: Four Clients

20:36 Virtual Assistant Backup Solutions

23:38 "Client Needs and VA Matching"

25:07 Managing Miscommunications with VAs

28:40 Maximize Productivity Through Brain Dumps

34:15 "Subscribe and Engage for Growth"

36:03 "Embrace Change, Stay Curious"

LINKS:

https://www.dianerolston.com/

The Ultimate Delegation Task List: Diane is sharing her list of 229+ tasks you can delegate right now: https://keap.page/mw315/229-tasks-you-can-delegate1.html 

5 Critical Problems to Avoid When Delegating: Avoid common pitfalls and set yourself (and your new VA!) up for success: https://keap.page/mw315/copy-of-5-problems-in-delegating.html

In this episode of One Small Change, Yvonne McCoy is joined by book marketing expert Kathy Kaye, who shares her transformative journey from being the behind-the-scenes business builder to an advocate for author visibility. Kathy reveals how making the small but impactful change of hiring a coach revolutionized her business and mindset, empowering her to embrace visibility and authenticity. She dives into the powerful advantages of publishing a non-fiction book as a marketing tool, breaking down common myths about book writing, and offering actionable steps for entrepreneurs and coaches ready to amplify their credibility, attract clients, and open new revenue streams. Whether you’re at the beginning of your entrepreneurial journey or looking to level up, Kathy’s wisdom around strategic authorship and personal transformation will inspire you to take that next small change with big impact.

Guest Bio:

Kathy Kaye is a seasoned book strategist who has helped over 600 individuals become bestselling authors since 2009. Specializing in guiding coaches and entrepreneurs through the publishing process, Kathy excels at turning powerful stories into bestselling books that build authority and expand business opportunities. With a background in online business development and a passion for leveraging books as marketing assets, she empowers clients to get visible, embrace their unique voice, and monetize their expertise.

Chapters:

00:00 "The Power of Coaching Questions"

04:48 Embrace Authenticity and Personal Growth

07:04 Book Success & Growth in 2015

12:16 Simplifying Book Writing with AI

14:49 Books as Business Leverage

18:11 Business Reflections and Disappointments

22:36 Reverse Engineering Ideal Clients

23:42 "Rethinking Books and Personal Growth"

27:30 "Stay Fresh: Embrace New Changes"

Quote:

“Someone is waiting on you. Someone is waiting on your message. And in the absence of water, people will drink the sand. So they're going to find a solution, and it really should have been you.” — Kathy Kaye

Link:

AI Powered Best Seller Formula: Write one chapter a day, one hour a day, having AI interview you! Save time, reduce stress, and create a bestselling book faster than ever—your message, your voice, powered by AI. https://bonusforauthors.com/

In this special episode, host Yvonne McCoy shares her insights on implementing the "Quarterly Clarity Check-in." Yvonne emphasizes the importance of clarity and direction when setting and achieving business goals. She introduces key questions and concepts that guide listeners in evaluating their progress and making the necessary adjustments. Through personal anecdotes and actionable steps, Yvonne encourages listeners to celebrate achievements, understand their unique processes, and take consistent action toward a defined vision. This episode is all about self-discovery, leveraging strengths, and navigating business challenges with clarity and purpose.

Quote:

"You don't need to be fixed. You just need to be found."

Link:

bookacallwithyvonne.com

In this episode of "The One Small Change" podcast, host Yvonne McCoy welcomes guest Steve Brossman, who shares his journey from a professional athlete to a successful entrepreneur, leveraging podcast guest appearances during challenging times. Steve discusses how a strategic shift to podcasting during the COVID-19 pandemic took his business from zero to six figures in North America in under ten months. He emphasizes the importance of viewing podcasts as doorways to new opportunities rather than just platforms for interviews. This episode offers valuable insights for entrepreneurs looking to expand their reach and add value through podcasting.

Guest Bio:

Steve Brossman is a seasoned entrepreneur from Australia who transitioned from a professional athletic career to delve into the fitness industry. He found success by leveraging podcast guest appearances to expand his business internationally, particularly during the COVID-19 pandemic. Through this experience, Steve has developed training programs to help others utilize podcasts effectively and continues to mentor aspiring entrepreneurs worldwide.

Quote:

"It is your personality and passion, not perfection, that produces profits."

Links:

PodGuest Business Accelerator: A copy of my Back Pocket Guide How to become a 6 fig Podcast Guest. PLUS a personal call

https://stevebrossman.com/6figpod

In this episode of the One Small Change podcast, host Yvonne McCoy is joined by Leisa Reid, the founder of Get Speaking Gigs Now and CEO of the International Speaker Network. Leisa shares insights into the power of public speaking as a strategic tool for entrepreneurs. She discusses how speaking can effortlessly attract clients, expand visibility, and create meaningful connections. Drawing from her expertise, Leisa offers practical tips for both creating your own stage and finding opportunities on others' stages to amplify your message and reach the right audience.

CHAPTERS

00:00 Attracting Clients Authentically

03:33 Importance of Speaking with Impact

07:41 Balancing Routine and Spontaneity

11:30 Strategic Speaker Engagement Planning

15:14 Balancing Roles: Entrepreneur's Self-Management

17:00 Identifying Your Speaking Opportunity

19:25 Speaking: Educate and Highlight Opportunities

22:44 Authenticity Over Memorization in Speaking

25:55 Podcast Engagement and Growth

QUOTE:

"Do what makes your heart sing." - Leisa Reid

LINKS:

5 Top Tips to Get More Speaking Gigs Now

https://yvonnebmccoy--getspeakinggigsnow.thrivecart.com/5-top-tips/

In this enlightening conversation, Yvonne McCoy and Judy Kane explore the transformative power of addressing subconscious beliefs and the mind-body connection. Judy shares her journey from an IT background to holistic healing, emphasizing the importance of recognizing and clearing limiting beliefs, or 'head trash,' that hinder personal and professional growth. The discussion highlights practical steps for self-discovery, the significance of understanding what one truly wants, and the interconnectedness of various aspects of life. Listeners are encouraged to embrace change and take actionable steps towards their goals.

CHAPTERS:

00:00 Introduction to Transformation and Growth

03:07 The Journey from IT to Holistic Healing

05:55 Understanding the Mind-Body Connection

09:07 Identifying and Addressing Limiting Beliefs

12:13 The Process of Clearing Head Trash

15:01 The Importance of Self-Discovery and Awareness

17:50 Practical Steps for Personal Growth

20:57 Creating a Vision for the Future

23:48 Final Thoughts and Encouragement

QUOTE FROM GUEST:

"You can change beliefs to achieve your goals."

LINKS:

For more information about limiting beliefs, download resources from here:

https://www.alignedconsciousness.com/resources/

In this episode of "The One Small Change Podcast," host Yvonne McCoy welcomes guest Ell Graniel, who shares her journey of personal transformation and growth through the recognition of small yet profound changes. Ell delves into her path from a challenging upbringing to discovering the power of taking charge of her life. Together, they discuss the significance of self-discovery and the impact of embracing change to unlock one's full potential. Listen as Yvonne and Ell explore the intricacies of mindset, neuroplasticity, and the courage required to step into one's true self.

Guest Bio:

Ell Graniel is a personal development coach and expert in neuroplasticity. With over 27 years of experience, Ell specializes in helping individuals identify their unique strengths, rewire their mindset, and break free from limiting beliefs. Her work centers on empowering people to uncover their true potential and achieve transformative growth in both their personal and professional lives.

Chapters:

00:00 "Transformative Journey from Poverty"

05:54 Brain Wiring and Personal Transformation

09:43 Embracing Inner Strength

13:31 "Realizing Simple Changes"

14:17 Unlock Hidden Opportunities

18:06 "Self-Understanding Before Success"

23:44 "Generous Gift: Podcast Growth Journey"

25:24 "Pause, Reflect, and Improve"

Main Quote by the Guest:

"When you can identify what your strengths are, that can help you put together a mosaic much better." - Ell Graniel

Links to Guest's Website:

Your Success Mindset Scorecard - https://bit.ly/SuccesswithEll

In this episode of One Small Change, host Yvonne McCoy is joined by Orly Amor, who shares her transformative journey from property management to becoming a motivational speaker. Through personal anecdotes and insights, Orly emphasizes the importance of overcoming fears, asking for what you want, and sharing your story to inspire others. The conversation delves into mindset shifts, core values, and the courage needed to step out of one's comfort zone.

Guest Bio:

Orly Amor is a sought-after business coach for public speakers who focuses on helping speakers get paid for sharing their message. With a background spanning over 25 years in property management, Orly's journey into motivational speaking began unexpectedly but led her to discover the impact of sharing her personal story. She is also the founder of a foundation dedicated to helping rescue victims of human trafficking, further showcasing her commitment to service and community.

Chapters:

00:00 "Leap of Faith: Embracing Survival"

05:58 External Expectations Shape Mindset

07:06 Mindset Mastery: Self-Reflection Tool

12:25 Genuine Networking and Collaboration Benefits

13:18 Mindset: Key to Entrepreneurial Resilience

17:25 "Ask to Achieve in Business"

21:08 "Finding Purpose Through Self-Reflection"

25:07 Healing Centers for Trafficking Victims

27:00 "Subscribe, Share, and Grow Together"

Main Quote by the Guest:

"If you have a plan A and a plan B, your plan B will become your plan A."

Links to Guest's Website:

[FREE MASTERCLASS]

How to Make $150K in Your First Year of Public Speaking

https://crm.meetorlyamor.com/pga-masterclass