The One Small Change Podcast

Join host Yvonne McCoy as she dives into an engaging conversation with Martin Salama, exploring how unexpected challenges can lead to significant personal and professional transformations. Martin shares his story of resilience through financial setbacks and personal changes, highlighting the powerful concept of shifting from a mindset of lack to abundance. Throughout the episode, Martin reveals his three-step cycle of A's—Ask, Act, and Attitude—and how entrepreneurs can apply this framework for sustainable success. Yvonne and Martin discuss the importance of open-ended questions, strategic networking, and the mindset shifts necessary to thrive in business.

Guest Bio:

Martin Salama is a renowned life coach known for helping individuals and entrepreneurs unlock their potential by shifting mindsets from scarcity to abundance. With a journey defined by resilience in the face of financial loss and personal upheaval, Martin has transformed challenges into opportunities, encouraging others to focus on growth and empowerment. His work now focuses on helping entrepreneurs create sustainable and thriving businesses through his unique coaching methodologies.

Chapters:

00:00 Life-Changing 2008 Project Venture

06:18 Mindset Shift Inspired by Ted Lasso

07:36 "Think 'How,' Not 'Does'"

10:36 Effective Questioning in Marketing

14:04 From Intention to Implementation

19:21 "Attracting Clients Through Self-Presentation"

21:17 "Ask for What You Want"

24:35 "Supercharge Your Business Growth"

Main Quote by the Guest:

"Things happen through me. Good or bad, they happen through me." - Martin Salama

Links to Guest's Website:

https://connectwithmartin.com/

https://thewarriorslifecode.com/cycle-of-a

Michael Whitehouse joins host Yvonne McCoy on the One Small Change podcast for an engaging discussion about authenticity and its transformative power within entrepreneurship. Michael shares his journey of embracing authenticity by choosing to lean into what truly resonated with him, rather than following prescribed paths that didn't align with his values. Together, they explore the importance of focusing energy on what you love and simplifying strategies to achieve success.

CHAPTERS

00:00 "Exploration & Growth with Yvonne McCoy"

03:53 Passion vs. Strategy Balancing Act

06:59 Daily Emails as Private Social Media

12:18 "Strategic Social Media Engagement"

15:33 "Being Ready for Client Engagement"

16:36 Client Attraction Strategies

22:05 "Answer Nine Questions First"

25:04 Mediterranean Cruise Bucket List Quest

26:08 Avoid "Should" Mentality

MAIN QUOTE:

"Do what works and nothing else."

LINKS:

Michael's Free Guide - 9 Foundational Questions for your Business

In this episode of The One Small Change Podcast, Yvonne McCoy welcomes Brigitte Borski, PhD, as they explore the profound impact of a mindset shift on personal and professional transformation. Brigitte discusses how starting with a single change in mindset can lead to a domino effect of personal evolution and entrepreneurial success. Sharing her own journey from a flight attendant to a professor and entrepreneur, Brigitte highlights the importance of resilience and embracing discomfort as a place for growth and opportunity. The discussion also delves into the essentials of personal branding and how a growth mindset is key to unlocking potential both in entrepreneurship and beyond.

Guest Bio:

Brigitte Borski, PhD, is an accomplished entrepreneur with a diverse background in academia, corporate leadership, and professorship. Her passion lies in helping individuals embrace a growth mindset and develop a personal brand that aligns with their values and ambitions. Brigitte's journey from a flight attendant to an entrepreneur has equipped her with unique insights into the power of transformation through seemingly small changes.

Chapters:

00:00 Embracing Failure as Growth

05:48 "Embrace Uncertainty for Growth"

08:06 "Resilience in Weight Loss & Entrepreneurship"

12:35 Entrepreneurship: Exploration and Growth Mindset

15:05 "Define Your Personal Brand First"

18:44 "Coaching: Balancing Logic and Emotion"

22:16 Embrace Growth and Uniqueness

26:35 "Stay Curious: Fuel Your Growth"

27:23 Embrace Small Changes Together

Main Quote:

"Your brand is not what you do. It's who you are and how you show up in the world. It's the light you bring that turns invisibility into impact." - Brigitte Borski

Links:

• https://bridgetbrands.com/

In this episode of the One Small Change podcast, Yvonne McCoy is joined by the mastermind expert, Jay Fairbrother. Jay shares his insights on the power and importance of creating high end mastermind programs for coaches, healers, speakers, and thought leaders. He discusses strategies to scale businesses sustainably, emphasizing the significance of forming intimate, high-quality groups rather than focusing on larger audiences. Jay and Yvonne delve into the nuances of establishing trust, the role of human connection, and practical steps for developing impactful mastermind programs. Jay also reflects on his personal experiences of massive successes and failures, offering listeners valuable lessons in entrepreneurship.

Guest Bio:

Jay Fairbrother is known as "the mastermind guy" and an experienced serial entrepreneur with over thirty years in the business. He has founded, bought, and sold numerous companies and participated extensively in masterminds. His passion for peer learning led him to help others create high end mastermind programs that allow for deep human connections and sustained business growth. Jay offers a wealth of experience and insights into scaling businesses through these programs and provides strategic advice for coaches, healers, speakers, and thought leaders.

Key Points Discussed:

1. Importance of Masterminds [00:00:49]: Jay introduces the concept of high end mastermind programs and explains how they can help create sustainable businesses for specific groups like coaches and thought leaders.
2. Timing for Creating a Mastermind [00:02:19]: Discussion on when an entrepreneur should consider creating a mastermind and why it does not require a large following to start.
3. Building Trust and Connection [00:06:51]: Key insights on developing strong relationships with clients by fostering a know, love, and trust dynamic rather than know, like, and trust.
4. The Personal Impact of Masterminds [00:13:29]: Jay shares a personal story about the crucial support he received from a long-term mastermind group during challenging times.
5. Practical Tips for Starting a Mastermind [00:20:43]: Jay provides actionable steps, including focusing on niche markets and targeting the right clients for building successful mastermind programs.

Main Quote:

"You never know who you're speaking to. So that person that you're willing to help out when they're starting out, they could, you know, very quickly surpass you on the mountain top, and you don't know who you can't predict which are the ones that will do that and which aren't." - Jay Fairbrother

Links:

Free Bootcamp Ticket:

https://6figuremasterminds.com/mmbootcamp/?coupon=YVONNE

Free Ebook:

https://yvonnebmccoy--theprofitarchitects.thrivecart.com/mastermind-bootcamp/65e493469f71a/

In this engaging episode of the One Small Change podcast, Yvonne McCoy is joined by leadership and employee engagement coach, Consuela Munoz. They dive into the transformative power of understanding and leveraging personal strengths using tools like the Gallup CliftonStrengths assessment. Consuela shares her personal journey of realizing her potential and how it propelled her career onto a new path. The episode provides valuable insights for entrepreneurs on using strengths to enhance team dynamics, improve communication, and boost engagement both personally and within their teams. The discussion emphasizes the importance of recognizing individual strengths to foster a cohesive and highly effective team.

Guest Bio:

Consuela Munoz is a passionate speaker and leadership and employee engagement coach. She is dedicated to spreading awareness about the positive impact of understanding personal strengths, specifically through the Gallup CliftonStrengths assessment. With a focus on helping individuals and teams unlock their potential, Consuela guides entrepreneurs and leaders on a journey to enhanced engagement and effective teamwork.

Key Points Discussed:

1. Consuela's Journey with Strengths (00:01:03): Consuela shares her story of attending a conference where she was introduced to Gallup's StrengthsFinder, which led to a profound change in her career and life trajectory.
2. Impact of the StrengthsFinder Assessment (00:03:18): Consuela explains why the Gallup CliftonStrengths assessment was particularly impactful for her, differentiating it from other personality assessments and outlining its benefits in personal and professional growth.
3. Enhancing Team Dynamics (00:14:43): The discussion covers the importance of understanding one's strengths and those of team members to improve team dynamics, engagement, and effectiveness.
4. Entrepreneurs and Team Building (00:19:39): Consuela and Yvonne discuss how entrepreneurs can benefit from recognizing diverse strengths within their teams, emphasizing the creation of a balanced and effective workforce.
5. Practical Application and Key Strategies (00:22:37): Consuela introduces her quick guide for retaining and energizing employees, offering tips on leveraging strengths for improved team engagement and success.

Main Quote Made by the Guest:

"Understanding it is really the key. Because if you're not in charge of your strengths, your strengths are gonna be in charge of you." - Consuela Munoz

Links to Consuela's Free Gift:

• Quick Guide For Energizing Your Team - https://www.consuelamunoz.com/engage

In this engaging episode of The One Small Change Podcast, host Yvonne McCoy sits down with Jill Burk to discuss the importance of authentic connections in the world of entrepreneurship. Jill shares her journey from running a mobile massage practice to helping entrepreneurs create genuine relationships with their clients. Together, they explore the value of being authentic, the significance of building lasting relationships beyond transactions, and how small tweaks can lead to monumental transformations in personal and professional growth.

Guest Bio: Jill Burk is a seasoned entrepreneur with a passion for connecting people. Having spent years in the mobile massage industry, Jill witnessed the challenges of building authentic client relationships firsthand. With a shift in focus, she now dedicates her time to guiding business owners on how to foster meaningful connections, whether through magazines, podcasts, or personal interactions. Jill is also an advocate for approaching life with curiosity and authenticity.

5 Key Points Discussed with Timestamps:

1. [00:00:52] Jill's Transition - From running a mobile massage practice to helping entrepreneurs connect authentically with clients.
2. [00:02:58] Importance of Community - Yvonne and Jill discuss the impact of community and connection on entrepreneurial success.
3. [00:04:57] Authentic Conversations - Jill elaborates on creating meaningful conversations that extend beyond transactional interactions.
4. [00:11:29] Finding Your Unique Style - The speakers emphasize discovering personal methods of connection that resonate with individual personalities.
5. [00:16:03] Being Curious vs. Judgmental - Yvonne describes the mindset shift from judgment to curiosity in assessing relationships and business ideas.

Main Quote by the Guest: "The most beautiful things are not perfect."

Guest Website Links:

Register for Jill's Free Webinar ...

https://ultimatecontent.net/?event=IiAgOM2BbMl&ac=OneSmallChange&p=1

Here are Jill's giveaways.

https://retreatstoday.org/dont-bore-me?am_id=yvonne9788

In this engaging episode of "The One Small Change Podcast," host Yvonne McCoy chats with Kyle Goodknight about his multifaceted journey from being a paramedic to becoming a successful podcast business strategist. Kyle shares his story of evolving from hands-on professions like respiratory therapy and handyman work to leveraging the digital world of podcasting. He discusses how a personal injury led him to explore less physically demanding career options and how podcasting emerged as a perfect fit. Kyle delves into the ways podcasts can be used for networking, personal growth, and collaboration rather than just audience reach and downloads. Listeners are invited to discover how they can infuse creativity and passion into their own podcasting endeavors.

Guest Bio:

Kyle Goodknight is a seasoned paramedic and first responder with nearly 30 years of healthcare experience. Transitioning from the physically demanding roles of a paramedic and handyman, Kyle ventured into the digital realm as a voice over actor and later found his calling in podcasting. With over six years of experience producing podcasts, Kyle now operates as a podcast business strategist, helping entrepreneurs and small businesses launch and grow their podcasts. He combines his extensive background in education and technical expertise to guide others in creating impactful podcast content.

Key Points Discussed:

1. [00:00:46] Kyle's Diverse Background and Transition to Podcasting

• Kyle shares his journey from working as a paramedic to becoming a podcast strategist.

2. [00:04:50] The Turning Point: Moving Away from Physical Work

• Kyle discusses how a personal injury shifted his career focus towards digital opportunities.

3. [00:07:28] The Evolution and Power of Podcasting

• The potential of podcasting for networking, visibility, and collaboration is explored.

4. [00:12:07] Overcoming Fears and Starting a Podcast

• Kyle addresses common fears and objections regarding starting a podcast and provides guidance on finding the right focus.

5. [00:20:13] The Digital Age of Podcasting

• Emphasis on the use of digital tools and platforms to enhance podcast exposure and authority.

Main Quote:

"Don't be afraid to try new things and utilize what you've learned in the past on whatever new thing is." - Kyle Goodknight

Links:

• https://kylegoodknight.com/

In this insightful episode of The One Small Change Podcast, host Yvonne McCoy converses with Patricia Stepler about transformative mindset shifts and personal development for entrepreneurs. Patricia shares a gripping story about her son’s journey of manifesting a full college scholarship, inspiring her to delve into the power of thinking big. Together, they discuss how to overcome fear, improve productivity and profit, and free up time by embracing meaningful changes. Listeners will gain valuable insights on how to shed limiting beliefs and propel forward in their entrepreneurial ventures.

Guest Bio:

Patricia Stepler is a devoted personal development enthusiast and a certified consultant with Bob Proctor's organization. Having transitioned from being a school teacher to a successful consultant, Patricia leverages her experience to support entrepreneurs and business leaders in their journey toward growth and success by unleashing their mindset potential. Her focus is on helping individuals think bigger, realize their capabilities, and take transformative actions.

Key Points Discussed:

1. The Small Change Catalyst (00:00:48) Patricia’s son's declaration to achieve a full collegiate scholarship and how it ignited her journey into personal development.
2. Breaking the Comfort Zone (00:04:14) The significance of thinking big and the fear of stepping outside comfort zones in achieving entrepreneurial goals.
3. The Importance of Self-Image (00:08:51) The critical need for self-image transformation to achieve big goals, including the subconscious barriers established during childhood.
4. Mindset and Action Alignment (00:12:02) Addressing the necessity of combining the right mindset with intentional actions to achieve desired entrepreneurial results.
5. From Stuck to Unstoppable (00:18:32) Highlight of Patricia’s detailed free resource designed to help individuals move from feeling stuck to achieving unstoppable momentum in their goals.

Main Quote:

"You can never outperform the image you hold of yourself."

Links:

Free Gift   https://patricia.creatingtopproducers.com/stuck-to-unstoppable

Monthly Interactive Workshop: https://patricia.creatingtopproducers.com/workshop

In this insightful episode, host Yvonne McCoy welcomes growth strategist Jason Van Orden to explore the power of focusing on unique abilities for enhanced success and fulfillment. Through practical guidance and personal experiences, they discuss overcoming impostor syndrome, the importance of resonance and individuality, and the creation of a "signature method framework" for distinctiveness in business. Additionally, Jason shares a free resource to start building your unique approach to client success.

Guest Bio:

Jason Van Orden is a growth strategist dedicated to helping coaches and consultants increase their income and impact by leveraging their unique strengths and refining their messaging. With an extensive background in entrepreneurship, including launching the first podcast about Internet marketing in 2005, Jason focuses on packaging expertise and overcoming communication barriers for optimal client attraction and retention.

Key Points Discussed:

1. Understanding Unique Abilities (05:20):
2. Jason explains the significance of identifying and leveraging personal strengths to enhance professional value and enjoyment.
3. The Signature Method Framework (12:47):
4. Discover the steps to creating a distinct approach that showcases your unique contributions and boosts business clarity and confidence.
5. Networking for Improved Messaging (18:14):
6. Insights into using strategic networking to refine communication and increase relevance with target audiences.
7. Embracing Change and Personal Growth (26:09):
8. A discussion on the necessity of stepping out of comfort zones to foster personal and professional development.
9. Overcoming the Curse of Expertise (33:42):
10. Addressing the communication challenges posed by expert-level knowledge when connecting with potential clients.

Main Quote:

"Recognizing and honing your unique strengths is the key to reducing stress and creating genuine connections with others."

Links:

• Free Gift: The Signature Method Framework™ (https://vanorden.spiffy.co/a/L6bTxEeQBl/3250)
• Generous Entrepreneurs in Media (GEM) networking event. (https://vanorden.spiffy.co/a/aJOt1wVZ60/3250)

In this insightful episode of the "One Small Change" podcast, host Yvonne McCoy invites Misty Henkel, a seasoned sales trainer from Chinchilla, Queensland, to share her unique perspectives on transforming sales communications. Misty delves into methodologies that combat sales anxiety by leveraging personal connections and effective communication. Together, Yvonne and Misty reflect on their past experiences, emphasizing small but profound changes that lead to success in sales. Misty offers a free "Sales Game Plan Session" and humorously discusses her new hobby, watermelon skiing, adding a lighthearted touch to the episode. As the conversation wraps up, listeners are encouraged to embrace change, stay curious, and explore new ideas with Yvonne's podcast series.

Guest Bio:

Misty Henkel is an accomplished sales trainer renowned for her practical approach to overcoming sales anxiety. With a diverse background in bartending, furniture sales, Apple computers, and government services, she expertly transforms traditional sales techniques into impactful customer interactions. Misty, a native of Chinchilla, Queensland, combines her professional experiences with her vibrant community spirit, making her a sought-after sales mentor.

Key Points Discussed:

1. [05:10] Misty's sales journey: From a shy barmaid to an expert sales trainer.
2. [12:25] Key sales technique: State the price and remain silent to let customers decide.
3. [19:45] Importance of likability and personal connection in sales success.
4. [26:30] Repetition in learning: Overcoming discomfort when discussing prices.
5. [34:55] The influence of atmosphere and personal connections in sales environments.

Main Quote: "Get known for what you sell, clearly state the price, and then be silent to let the customer process their decision independently."

Website: https://www.4mycard.net/u/ub4x/Misty-Henkel

Facebook: https://www.facebook.com/profile.php?id=100008378372285

LinkedIn: http://linkedin.com/in/misty-henkel-5962a971