The One Small Change Podcast

In this engaging episode of the One Small Change podcast, host Yvonne McCoy is joined by tech-savvy entrepreneur Avital Spivak, who shares her journey of developing courses for seniors and solopreneurs. Avital illustrates how a simple change in language transformed her course engagement and sales. She also offers valuable insights into selecting the right tech tools, testing them effectively, and avoiding common tech mishaps. Avital emphasizes the importance of meeting clients where they are and provides actionable steps to streamline tech infrastructure for smoother business operations.

Guest Bio: Avital Spivak is a passionate entrepreneur with a focus on empowering seniors and solopreneurs with essential tech skills. Through her workshops and courses, she enables her clients to overcome technological barriers and achieve seamless connectivity in their professional and personal lives. Avital's expertise lies in simplifying complex tech concepts and helping clients navigate the digital landscape with confidence.

Key Points Discussed:

1. [00:01:10] Avital shares her transformative small change story - renaming her course for seniors from "Zoom" to "Internet."
2. [00:06:38] Understanding client journeys and developing programs that cater to solopreneurs' business needs.
3. [00:08:48] Tips for choosing the right tech tools and avoiding mismatches that lead to tech problems.
4. [00:17:36] The importance of staying calm during tech mishaps - "sit on your hands" strategy.
5. [00:21:12] Building a simple and effective tech infrastructure and testing it from a client's perspective.

Main Quote: "When you get frantic, sit on your hands... use your eyes. A lot of times what we need is right in front of us."

Guest's Website: Avital Spivak's Website & Free Gift

https://vitalweave.thrivecart.com/navigating-google-land/?coupon=YVONNE 

In this inspiring episode of The One Small Change Podcast, host Yvonne McCoy engages in a transformative discussion with guest Ron Tester. With over 25 years of entrepreneurial and coaching experience, Ron shares his journey from being a physical therapist to owning a successful business and eventually becoming a full-time coach. The key to his success? Embracing authenticity. Listen in as Ron and Yvonne explore the power of showing up as your true self, the importance of societal expectations, and practical steps to be more authentic in your personal and professional life.

Guest Bio:

Ron Tester is a seasoned entrepreneur and coach with more than 25 years of experience. Originally trained as a physical therapist, Ron built a successful mid-7-figure business from the ground up, learning invaluable lessons along the way. Inspired by his own journey and the desire to help others, Ron achieved several coaching certifications and now dedicates his time to coaching others full-time. His approach centers on authenticity and personalized connection, helping his clients achieve meaningful success.

5 Key Points Discussed with Timestamps:

1. Ron's Journey to Coaching [00:01:14]
2. Ron shares his background as a physical therapist, how he started his business, and his transition into coaching.
3. Impact of Authenticity [00:03:09]
4. Ron discusses the small yet significant change of giving himself permission to show up as his true self and its massive impact on his business.
5. Overcoming Societal Expectations [00:05:25]
6. Both Yvonne and Ron delve into the reasons why people often hide their authentic selves, such as societal expectations and the desire to fit in.
7. Practical Steps to Authenticity [00:16:32]
8. Ron provides actionable steps for showing up authentically in small, manageable ways to gradually build confidence.
9. Building Genuine Client Relationships [00:11:40]
10. Ron emphasizes the importance of developing deep, meaningful relationships with clients, rather than adopting a mass-market approach.

Main Quote by the Guest:

"In the end, the person who matters most, the person whose judgment matters most should be you. And if you practice that, eventually, it will be." - Ron Tester

Links to Guest's Website:

Ron Tester's Website - Client Attraction Readiness Scorecard

Melody Ann Owen, founder of Author Nation, joins Yvonne McCoy to delve into the power of celebrating small victories in personal and professional growth. They explore reframing challenges, the significance of nonfiction books for entrepreneurs, and the importance of defining purpose and audience when writing a book.

Guest Bio:

Melody Ann Owen is the founder of Author Nation, where she supports nonfiction authors in their book-writing journey. With a deep passion for storytelling and personal growth, she empowers individuals to celebrate small achievements and understand how nonfiction books can enhance their professional endeavors.

Key Points:

• The metaphor of being the captain of a ship in a storm (00:35)
• Celebrating small achievements as a catalyst for confidence and credibility (05:12)
• The significance of nonfiction books for entrepreneurs and speakers (12:18)
• The importance of defining purpose and audience when writing a book (17:40)
• Using a book as a launchpad for a podcast or events (24:07)

Main Quote:

"It's important to celebrate the small victories because they catalyze transformation." - Melody Ann Owen

Guest's Website:

For more resources and support, visit Melody Ann Owen's Author Nation at https://authornationtube.com/

In this episode, Yvonne McCoy is joined by a resilient guest who shares her transformative journey of self-discovery and personal growth after leaving an abusive relationship. Together, they delve into the importance of aligning personal values with life and business decisions, the power of collaboration, and the significance of embracing change with courage and resilience.

Guest Bio:

Kat Polsinelli, founder of the Lotus Effect, is passionate about empowering individuals to embrace change and pursue authentic, value-based living. With a focus on personal growth and resilience, she advocates for the alignment of values with business decisions and the cultivation of meaningful collaborations.

Key Points:

- 06:32 - Importance of Starting with Your Core Values

- 12:18 - Embracing Change with Courage and Resilience

- 19:45 - Navigating Collaborations Based on Authenticity

- 27:09 - The Impact of Societal Conditioning on Limiting Beliefs

- 34:15 - Surrounding Oneself with Supportive and Abundance-Minded Individuals

Main Quote by the Guest:

"Surround yourself with people who respect individuality, believe in abundance, and see opportunities in challenges."

Guest’s Website:

To connect with Kat Polsinelli visit: https://www.linkedin.com/in/thelotuseffectcoach/

In this episode, the guest, Carrie Wallis, shares her profound insights into the transformational power of marketing and the pivotal role of connecting with clients on a deep, genuine level. She delves into the three pillars of successful business, emphasizing the significance of connection, clarity, and confidence. Through relatable analogies and personal experiences, Carrie uncovers the essence of authentic marketing and how understanding one's marketing personality can lead to genuine connections with clients.

Guest Bio:

Carrie Wallis is a seasoned marketing expert who specializes in helping coaches, healers, and counselors craft messages that resonate with their audience and drive sales. With a background in counseling psychology, Carrie offers a unique perspective on marketing that focuses on genuine connection and authentic communication.

Key Points Discussed:

1. Importance of Creating Genuine Connections (Timestamp: 00:07:40)

2. The Role of Marketing Personality in Crafting Effective Strategies (Timestamp: 00:14:18)

3. Understanding the Language of Clients and Addressing Their True Needs (Timestamp: 00:19:00)

4. Connecting Authenticity with Attracting Ideal Clients (Timestamp: 00:20:48)

5. Embracing Change and Stepping Out of Comfort Zones (Timestamp: 00:27:01)

Main Quote: "

If you want something that you've never had, you need to do something that you've never done before."

Links:

Carrie's Website: https://enlightenusolutions.com

Get FREE access to Carrie's 5-day masterclass "You Can Succeed - Marketing Strategy to Get You New Clients FAST!" Click the link to enroll:

https://enlightenusolutions.com/you-can-succeed-special?am_id=yvonne8338

In this episode, Yvonne McCoy and Deepak Saini delve into the importance of integrating personal and professional personas, the significance of small changes for health and emotional well-being, and the impact of individualized approaches to success and wellness. Deepak shares his personal journey from being a CPA to focusing on health due to his own health challenges, emphasizing the need for inner game work and addressing limiting beliefs for personal and professional progress. Yvonne highlights her own transformative experience and encourages listeners to embrace change through small positive steps.

Guest Bio:

Deepak Saini transitioned from being a CPA to focusing on health due to personal health challenges, including being morbidly obese and suffering from chronic illness. He now helps entrepreneurs with their health and emotional well-being, advocating for the importance of small changes for personal transformation.

Key Points:

- 05:42 - Importance of tying health choices to personal values and the necessity of individualized approaches to health and wellness.

- 10:18 - Addressing limiting beliefs, emotional regulation, and past traumas as crucial factors in one's success.

- 16:30 - Discussion on the impact of the school system on creativity and the importance of imagination and individuality.

- 24:55 - Action steps and the significance of identifying one's "why" before embarking on a transformational journey.

- 31:20 - Importance of recognizing areas of improvement in one's health and taking small positive steps to work on them.

Main Quote:

"Take one small step, regardless of how minor, as it can lead to building positive habits over time."

Links:

Guest's website: www.deepaksainihealth.com/freebie

In this episode, the guest, Lauri Smith, shares her journey of unleashing her innate charisma through a small but powerful change. She delves into the importance of being seen, embracing vulnerability, and using one's unique qualities to connect with others, thereby igniting one's voice for greater impact and influence.

Guest Bio:

Lauri Smith is a soulful speaking coach, empowering sensitive visionaries and loving rebels to speak authentically, tapping into their innate charisma. With a background in acting and coaching, Smith guides individuals to amplify their presence and connect deeply with their audience.

Key Points:

1. Embracing Vulnerability & Authenticity - 00:02:32

2. Breaking Free from Inner Critics - 00:04:18

3. The Power of Sharing Personal Stories - 00:10:24

4. Overcoming Fear: Owning Unique Qualities - 00:16:59

5. Inspiring Trust Through Openness - 00:21:04

Main Quote:

"Your voice matters. One way to help yourself when something feels off is to breathe. Literally, inhale. When we inspire air, we also tend to get inspired with our thoughts." - Lauri Smith

Guest's Website:

https://voice-matters.com/angels/

In this episode, Dave Howard shares valuable insights into the power of curiosity, community, and engaging learning experiences in business. He emphasizes the significance of small, daily actions, the value of surrounding oneself with a community of entrepreneurs, and the impact of understanding local context. From using flip books to fostering client engagement to the clarity exercise for decision-making, Dave's wisdom offers a refreshing perspective on personal and professional growth.

Guest Bio:

Dave Howard is an experienced entrepreneur and advocate for fostering meaningful connections in the business community. With a passion for engaging learning experiences and the power of curiosity, Dave brings a wealth of knowledge on cultivating lasting relationships and making impactful decisions in the business world.

Key Points:

- The value of exchanging ideas with a community of entrepreneurs (00:58)

- Using flip books to attract and engage potential clients (06:15)

- The impact of the clarity exercise for better decision-making (14:30)

- Embracing curiosity and understanding local context (20:45)

- Focusing on relevant, personalized solutions for clients (28:20)

Main Quote:

"Curiosity opens doors to opportunities that learners do not see." - Dave Howard

Guest's Website:

For more information about Dave Howard and his work, visit: https://grandconnection.ca/facilitators/dave-howard/

Jessica Hallahan, a public health educator, shares the impact of making small, consistent changes in daily routines on personal and professional growth while tackling burnout. Yvonne and Jessica discuss the symptoms of burnout, the importance of human connection, and strategies for time management, emphasizing the significance of setting boundaries and finding balance.

Guest Bio:

Jessica Hallahan is a public health educator specializing in stress management and burnout. Through her business, Journey to Yourself, she provides individual and corporate training on effective stress management techniques.

Key Points:

- The Physical, Emotional, and Behavioral Symptoms of Burnout (00:13:33)

- Finding Balance and Setting Boundaries as an Entrepreneur (00:20:12)

- Importance of Human Connection and Communication (00:22:35)

- Tips for Building Consistency Through Daily Routines (00:24:24)

- Embracing New Experiences to Foster Growth (00:25:02)

Main Quote:

"Drink the coffee while it's hot."

Guest's Website:

journeytoyourself.net

In this episode, my guest, Nicole Borghi, shares valuable insights on how to leverage virtual stages for business growth. She talks about the importance of standing out, consistency, and taking strategic action to propel your business forward.

Guest Bio:

Nicole Borghi is a digital marketing expert specializing in helping clients stand out through virtual summits and podcasts. With her extensive experience, she coaches and encourages individuals to embrace the online space and use it as a platform for marketing and sales.

5 Key Points:

1. Importance of standing out in the online space - 00:00:43

2. Overcoming the fear of being visible in business - 00:01:31

3. Embracing creativity to differentiate your business - 00:03:40

4. The impact of judgment and analysis in decision-making - 00:10:42

5. Consistency and situational awareness for business growth - 00:19:51

Main Quote by the Guest:

"Get up and do it. Give it a try. Just get out there, take action."

Guest's Website:

Dowload Nicole's Free Gift: https://elinxus.thrivecart.com/dos--donts-of-virtual-summits/