Most of us would be content to have one big hit in our lifetimes, and to milk it for all its worth. But Marcia Kilgore has had four resounding successes with four separate businesses — Bliss, a range of New York beauty spas, of which she sold a majority stake to LVMH for a reported $30million in 2004; Soap & Glory, a toiletries brand thar Boots bought acquired in 2014 and has hundreds of millions in annual revenues; FitFlop, the ingenious ergonomic footwear brand; and now Beauty Pie, a subscription cosmetics service which may well turn the beauty industry on its head. In a fascinating and highly enjoyable episode, we discussed the unique atmosphere of New York in the late 1980s; why bullshit is the enemy of success; and how the opposite of a good idea is almost always a great idea.