The Ops Authority

Are you ready for 2022? What steps have you taken to wind down 2021 and to get ready to take on a new year in your business?

Today we are talking about the 4 things you have to get done before the year end so that you can walk into 2022 with ease. If you can get these things accomplished, you can relax and enjoy the holidays without them hanging over your head.

This is the perfect time of year to do some planning that will enable you to confidently step into the next version of your business.

For full show notes visit theopsauthority.com/podcast/126.

Are you confident in your launch skills? How does your background in project management lend itself to supporting a successful launch?

Today I'm talking to Tasha Booth, who is a friend, a peer, and an icon in the space of service providers. We are talking about serving both our clients and serving other service professionals, and what that looks like behind the scenes.

For full show notes, visit theopsauthority.com/podcast/125.

Meet Tasha

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full service launch support agency working with established coaches and course creators with Course & Podcast Launches. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius. Additionally, she mentors Virtual Support Pros, Launch Managers, & Agency Owners who are passionate and ready to grow their businesses while living life on their own terms, and she is the host of the How She Did That Podcast -- a podcast for Virtual Support Pros to learn business and tech tips. Tasha has been featured in Forbes, Fast Company, and Entrepreneur, and she has appeared as a guest speaker for various summits and podcasts including Amy Porterfield's "Online Marketing Made Easy," and Julie Solomon's "The Influencer Podcast." Tasha is an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden.

Looking back, can you identify project management skills and traits starting in childhood?

• She sees it in a different way because she has ADHD that wasn't discovered until she was in her 20s
• Because of that, she had to create systems that worked for her to be able to function
• Now, she uses that with her visionary clients who are a somewhat scattered to "coral the chaos" and support them and translate to their team
• A lot of times we don't see our gifts for the gifts that they are because our gifts are often the things that come easiest to us

"When you can unearth those gifts and realize they are true gifts that are marketable, the sky's the limit."

When you first started out, did project management have a place in your service offerings?

• Absolutely. She started out as a general VA and quickly transitioned to a tech VA
• Quickly realized she was in the driver's seat out of necessity because there was so much her clients didn't know
• She knew that experience is something that comes with time, and she also knew she could figure things out

How does project management lead to launch management?

• She started the Launch Manager Certification because she was providing a lot of launch services in her own agency and noticed that there was a huge difference between the project managers on her team who had an understanding of launches vs. strictly project management skills
• • The ones who understood launches could look at deliverables and articulate to the team what need to be changed
  • The understood launch language
• She thinks of launching as a specialty within project management

Who is the Launch Manager Certification best suited for?

• For people who are already established in the online space
• Someone who understands the common launch language
• Someone who already has the groundwork laid (such as a DOO, Project Manager, OBM, or a Tech VA) and is now ready to specialize
• Doesn't require that you have done a ton of launch work already, but you need to understand that there will be a steep learning curve if you haven't

• Launches are often high pressure, and those who thrive off of the pressure cooker environment do well
• Those with an adventurous spirit who wants to figure things out, and is ok with making the wrong decision
• Someone who collaborates and communicates well

What are some common mistakes that happen when project managers step in as launch managers?

• Not managing timelines from the beginning; you need 8 weeks to execute a launch plan
• • Can't allow client to dictate the timeline
• Not managing expectations of clients based on audience size, engagement, and the groundwork that has already been laid
• Remember that you are not responsible for the outcome of the launch in terms of revenue; you are there to support your client operationally, and it's up to your client to sell "the thing"

The Launch Manager Certification program details

• 3 month certification program
• 3 cohorts every year, next one starts in Jan 2022
• Doors close in a few weeks, check it out!
• List Natalie as the referral source

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Tell us inside of the Ops Insiders Group: What type of launches have you managed?

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Do you regularly let the people in your world know how much you appreciate their support of your business?

Today we are talking about gratitude. This time of year, small business owners shift their focus to start preparing for the upcoming holidays. Often, we are trying to find the equilibrium for all of the family obligations that are ahead.

The time we are spending in our business are usually spent in 2 areas:

• Delivering on our services
• Wrapping up the end of the year and/or vision casting for the new year

While all of that is good, it is definitely a season of blessings. Gratitude should be a part of your leadership all year long, but if it's not, this is the best season to start!

For full show notes, visit theopsauthority.com/podcast/124.

Do you have a mentor? Someone who has helped you transform your business in a way you never thought possible?

Today, I'm speaking with one of the most instrumental people in my journey as a business owner. She has changed my family trajectory and given me the blessing of leading a business in a really organic way. Kelly Roach is a mentor and friend who has been a strong force in my six year business journey.

Kelly is the CEO of one of just a handful of 8-figure, female-founded companies in the online space.

For full show notes, visit theopsauthority.com/podcast/123.

Do you consider yourself emotionally intelligent? How do you measure emotional intelligence, and how can you use it to your benefit as an entrepreneur?

Today, I'm speaking with Cindy Sparrow about emotional intelligence. Specifically, what emotional intelligence is, and how we change as we grow.

What is Emotional Intelligence?

• A set of social and emotional skills that influence how we view ourselves, our world, and how we respond to and impact the people and systems around us
• How we use emotional information and in an effective and meaningful way
• Emotions and thought happen at the same time so emotional intelligence is an essential life skill

For full show notes, visit theopsauthority.com/podcast/122.

How does your physical health make you a better entrepreneur? Do you pay attention to what your body is telling you as you are busy growing your business?

Tanessa Shears is going to help us get some clarity on building a legacy lifestyle, and how to do it from a wellness perspective.

Tanessa Shears is a health consultant and host of the Becoming Limitless podcast. She helps entrepreneurs scale their business by optimizing their health, focus & productivity with science and biohacking. Her passion is working closely with business owners to implement effective sleep, nutrition, work flow and stress management strategies to eliminate brain fog and help them get more done in 8 hours than most people can get done in a week. She does this by optimizing the performance capacity of your body & brain so you can produce more meaningful, impactful work output and scale your business faster.

For full show notes, visit theopsauthority.com/podcast/121.

Are you confused about what type of work a Director of Operations does? Are you wondering if the DOO certification program is for you?

I am thrilled to bring you one of my greatest confidants and friends, and a big part of our community, Amy Lockrin. Today we will be talking about what a DOO does inside of a business.

Amy Lockrin is an Operations Strategist and Coach who partners with female entrepreneurs who want more — more freedom, more success, and honestly, a lot more fun in their business! She works with amazing women who are ready to ditch the overwhelm that comes with being in charge of all of the things and fully step into their role as a CEO (not the super-stressed, overworked kind, but one who has control of her business, her time and unlimited financial potential!). She shares actionable tactics weekly on her podcast for service providers, Frazzled to Focused, daily on Instagram as she navigates supporting her clients and raising two spunky kids, or via her site: amylockrin.com

For full show notes, visit www.theopsauthority.com/episode120.

Have you ever taken a personality assessment? If so, how have you integrated the results into your business model or your career path?

Today we are talking all about personality assessments, and how you can use them as you are growing in your business and navigating your career.

We've been talking specifically about three parts of the brain. Last episode we spoke about the conative portion, which is the "doing" part of the brain. Today we're going to look at the affective part and how that plays into your business or team.

For full show notes visit www.theopsauthority.com/podcast/119.

Do you know how to interpret Kolbe scores, and how to use them to build a strong team?

Today we are continuing our conversation on the Kolbe assessment. I'm speaking with Eryn Morgan, and we are going to focus the conversation on how to use the info that we get from Kolbe to build your team.

Eryn Morgan is a Kolbe Certified™ Business Consultant (4 4 8 3) who helps CEOs of creative businesses strengthen their leadership skills so they can sustainably grow their companies. She believes that cookie cutters belong in bakeries, so she partners with her clients to create customized solutions that match their goals and their Kolbe strengths.

Eryn uses industry-leading conative tools, blended with her decades of real-life experience, quickstart adaptability, and laser-focused improvisational teaching style to help each client increase their company productivity and profitability.

To get connected with Eryn, visit her website at ErynMorgan.com and grab your copy of her CEO Checklist. With it you'll quickly identify the small shifts you can make today that will put you on the road to becoming a clearer, more powerful decision maker and CEO.

For the full show notes, visit theopsauthority.com/podcast/118.

How do you take action, and why is it important to recognize your strengths in this area?

Today we are focusing on letting your unique strengths guide your career and your business growth. The Kolbe index is the tool we leverage here at The Ops Authority to help people understand what their unique strengths are.

For full show notes go to theopsauthority.com/podcast/117.