It's a three-fer today... Slate Olson is a marketing whiz and we get to learn about his work and his ideas from his time at Nike, Rapha, and Specialized as he comes full circle back to Portland, taking on the CEO position with Chrome Industries. Then, we excerpt my interview with Amanda Batty that was part of a larger conversation on the Paceline Podcast this week. Finally we review The Haywire Heart with author and Velo News managing editor Chris Case.