The Over 40 Alpha Podcast

If you’re over 40 and feel like your body just doesn’t respond the way it used to… you’re not crazy.

You’re just using the wrong playbook.

In this episode, Funk Roberts breaks down the real reason belly fat gets harder to lose after 40 and it’s not just about calories.

It’s about hormones, muscle loss, insulin resistance, stress, and sleep.

You’ll discover why the old methods like eating less, running more, and cutting carbs stop working—and what you need to do instead to finally burn belly fat, boost testosterone, and rebuild your body the right way.

This is a deep dive into the science + strategy behind fat loss for men over 40… with a clear, no-BS plan to get results.

If you’re serious about transforming your health…

👉 Join the FREE Ultimate Men Over 40 Health Summit

• 100+ expert speakers
• Covers testosterone, fat loss, sleep, mindset, recovery, and more
• Designed specifically for men 40, 50, 60+

🔗 Register FREE :

👉 https://www.menover40healthsummit.com

• Why belly fat after 40 is a hormonal problem, not just calories
• The 5 real causes of stubborn belly fat in men over 40
• The difference between subcutaneous fat vs visceral fat (and why it matters)
• How low testosterone leads to fat gain and muscle loss
• Why insulin resistance is one of the biggest hidden issues
• How chronic stress and cortisol are destroying your results
• The truth about sleep and fat loss
• Why most men fail with cardio and dieting
• The #1 metabolic tool for fat loss: muscle
• The exact rules to burn fat, build muscle, and reclaim your health

• Doing too much cardio
• Eating too little and starving your body
• Ignoring strength training
• Accepting poor sleep as “normal”
• Training without a structured plan
• Living in constant stress
• Relying on supplements instead of fixing lifestyle

00:00 - Introduction to the Over 40 Alpha Podcast

00:58 - Understanding Belly Fat After 40

03:36 - The Ultimate Men Over 40 Health Summit

04:32 - The Science Behind Belly Fat

10:10 - Physiological Changes and Aging

13:50 - The Role of Testosterone

16:08 - Lifestyle Changes to Support Hormones

18:16 - Improving Insulin Sensitivity

21:43 - Taking Inventory of Your Lifestyle

21:48 - The Importance of Muscle for Blood Sugar Control

22:31 - Understanding Cortisol and Its Effects

24:18 - Managing Chronic Stress for Better Health

26:44 - The Role of Muscle Mass in Aging

29:59 - Common Mistakes in Weight Loss Strategies

34:30 - The Critical Role of Sleep in Health

38:45 - Five Essential Rules for Losing Belly Fat

Finding a deep emotional reason to change won't save you when stress hits hard. The only thing that guarantees transformation when motivation fades is making the hard decision to take radical ownership of everything in your life.

In this episode, I break down exactly why relying on motivation keeps you stuck in a cycle of failure and how shifting to a mindset of radical ownership gives you your power back.

I used to preach that your why should make you cry, but I realized that emotional reasons crumble the moment you get tired or busy.

Tune in to learn about the seven specific codes of ownership that allow you to stop making excuses and start building the consistency required to be an Alpha OG.

Enjoy the episode.

Listen to This Episode on Your Favourite Podcast Platform:

https://over40alphapodcast.com/

Subscribe and Listen on Spotify:

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Timestamps:

00:00 - Introduction

04:26 - My rock-bottom story and the excuses I used

09:53 - What radical ownership really means

17:15 - Why your "why" matters less than ownership

24:04 - The power of ownership in everyday life

28:16 - The freedom in facing the truth

33:03 - Seven radical ownership codes explained

34:01 - Code 1: No fault, still mine

36:56 - Code 2: Excuses are theft

39:36 - Code 3: Own the moment

42:45 - Code 4: Energy is my job

45:23 - Code 5: Standards over feelings

47:38 - Code 6: If I don't own it, I can't change it

49:06 - Code 7: The mirror doesn't lie

51:21 - Your 7-day ownership assignment

Mentioned in the Episode:

90-Day Swole and Shredded Challenge and the Alpha Mindset Academy: https://over40shred.com/ss90vip

JOIN THE BROTHERHOOD

If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Built for 40+ men

✅ Strength-based workouts + simple, flexible nutrition

✅ Real coaching. Real accountability. Real community.

Start your transformation today for just $1: https://www.over40alpha.com

Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.

Please Review and Share the Podcast:

Leave a 5-star review here:

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685

Connect with Funk Roberts:

- Website: https://www.over40alpha.com/

- Instagram: https://www.instagram.com/funkrobertsfitness

- Facebook: https://www.facebook.com/funkrobertsfitness

- Funk’s Book: www.over40meals.com

I carried a weighted vest on my brain every single day until one simple practice pulled me out of anger, anxiety, and survival mode for good. Gratitude became my secret weapon, my Vitamin G, and fifteen years later it still keeps me calm, dangerous, and unbreakable no matter what chaos shows up.

In this episode I walk you through exactly how I went from bitter and numb at 40 to the calmest, most focused leader I’ve ever been. You’ll hear the science on why gratitude crushes cortisol, fixes sleep, protects your heart, and turns you into the man your family actually wants to follow. Plus I hand you the dead-simple step-by-step system I use every morning so you can start tomorrow and feel the shift fast.

This one practice changed everything for me and thousands of brothers in the program. Grab a pen, brother, because your nervous system needs Vitamin G.

Enjoy the episode.

Listen to This Episode on Your Favourite Podcast Platform:

https://over40alphapodcast.com/ 

Subscribe and Listen on Spotify:

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG 

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 

Timestamps:

00:00 - Introduction

02:01 - My gratitude origin story

07:13 - Implementing gratitude in daily life

15:59 - Understanding negative bias

20:28 - The science behind gratitude

22:06 - Brain and mindset benefits of gratitude

30:49 - Gratitude for heart health and sleep

33:04 - How to implement gratitude daily

42:44 - Step 1: Write it down on paper

52:24 - Step 2: Ask, Why does it matter to you?

53:48 - Step 3: Turn gratitude into fuel

56:29 - Gratitude journal + free 21-day challenge

1:00:35 - Final thoughts and encouragement

Mentioned in the Episode:

Alpha Mindset Gratitude Journal + FREE 21-Day Vitamin G Challenge

https://over40alphacoffeeshop.com/alpha-mindset-academy-gratitude-journal/ 

JOIN THE BROTHERHOOD

Your nervous system is either working with you or against you. The Over 40 Alpha program gives you the exact system to manage stress, build mental resilience, and show up as the man you're supposed to be.

✅ Follow-along metabolic workouts (20-30 minutes, 3-4x per week)

✅ Mental recovery protocols (breathwork, meditation, gratitude)

✅ Sleep and stress management systems

✅ Weekly live coaching calls with me

✅ A brotherhood of 15,000+ men getting real results

Start your transformation today for just $1: https://www.over40alpha.com

Your support of the Over 40 Alpha Podcast helps change lives, one man, one rep, one transformation at a time.

Please Review and Share the Podcast:

Leave a 5-star review here:

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 

Connect with Funk Roberts:

- Website: https://www.over40alpha.com/ 

- Instagram: https://www.instagram.com/funkrobertsfitness 

- Facebook: https://www.facebook.com/funkrobertsfitness 

- Funk’s Book: www.over40meals.com

That feeling of being tired, soft, and weak isn’t just “getting older”. It’s a silent signal that your master male hormone is in trouble. I know because my own fire was almost completely gone when I discovered my testosterone had plummeted to the level of a 90-year-old man.

In this solo episode, I share my personal story of hitting rock bottom with a testosterone score of 189 ng/dL and the exact natural blueprint I used to get it climbing to 790 ng/dL in just six months. I break down what life feels like on both sides of the hormonal spectrum, from the brain fog and belly fat of low T to the clarity, energy, and power of an optimized man.

This is the raw truth about what’s robbing modern men of their vitality and the simple, powerful steps you can take to reclaim your edge.

Enjoy the episode.

Listen to This Episode on Your Favourite Podcast Platform:

https://over40alphapodcast.com/ 

Subscribe and Listen on Spotify:

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG 

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 

Timestamps:

00:00 - Introduction

01:26 - How a T-score of 189 changed my life

08:15 - A look inside the Over 40 Alpha program

14:14 - Understanding testosterone

26:32 - How testosterone is made in your body

35:04 - Life with low T vs high T

53:08 - The importance of sleep and recovery

54:36 - Boosting confidence with high testosterone

1:01:44 - Health dangers of low testosterone

1:07:18 - The six silent testosterone killers

1:21:41 - Five proven ways to naturally raise testosterone

Mentioned in the Episode:

Use code FUNK10 at checkout for 10% off the supplements

• Alpha Premium Test Boost (Medical-grade testosterone support)
• https://over40alphacoffeeshop.com/product/alpha-premium-test-boost-medical-grade/
• Alpha Test Enhance (Natural testosterone support for men over 40)  https://over40alphacoffeeshop.com/product/alpha-test-enhance-natural-testosterone-support/ 
• Magnesium Glycinate (For deeper sleep, recovery, and hormone balance)
• https://over40alphacoffeeshop.com/product/magnesium-glycinate/
•  Alpha Zone Testosterone Home Testing Kit https://mylabsdirect.com/product/funk-roberts/ 

JOIN THE BROTHERHOOD

Your testosterone levels are declining every single day you wait. The Over 40 Alpha program gives you the exact system I used to go from 189 to 790 ng/dL naturally.

✅ Follow-along metabolic workouts (20-30 minutes, 3-4x per week)

✅ Meta test boost nutrition (the testosterone diet)

✅ Sleep and recovery protocols that actually work

✅ Weekly live coaching calls with me

✅ A brotherhood of 20,000+ men getting real results

Start your transformation today for just $1: https://www.over40alpha.com 

Your support of the Over 40 Alpha Podcast helps change lives, one man, one rep, one transformation at a time.

Please Review and Share the Podcast:

Leave a 5-star review here:

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 

Connect with Funk Roberts:

- Website: https://www.over40alpha.com/ 

- Instagram: https://www.instagram.com/funkrobertsfitness 

- Facebook: https://www.facebook.com/funkrobertsfitness 

- Funk’s Book: www.over40meals.com 

The real story behind fitness success isn’t just muscle or money; it’s resilience. John Rowley’s journey proves that no setback, no loss, and no crisis can stop a man who chooses to rise again.

In this legacy series, I sit down with John, a fitness pioneer, entrepreneur, bestselling author, and one of the most influential figures in the heyday of online fitness, to uncover his powerful story of near-death survival, massive business wins and losses, and his unshakable return to serving with integrity, faith, and purpose.

This is more than an interview. It’s an inspiring look at how true legacy is built on resilience, service, and never giving up.

Enjoy the episode.

Listen to This Episode on Your Favourite Podcast Platform:

https://over40alphapodcast.com/ 

Subscribe and Listen on Spotify:

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG 

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 

Timestamps:

00:00 - Intro

02:59 - John Rowley’s legacy in online fitness

09:35 - How John got started in the fitness industry

22:01 - Heart surgery, septic shock, and battling cardiac depression

29:18 - Faith, resilience, and rebuilding life with purpose

37:22 - Surviving the 2008 crash

43:34 - The “heyday” of online fitness and why it needs to return

47:56 - How the industry has changed today

53:33 - New tea company venture and Thailand connection

JOIN THE BROTHERHOOD

If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Built for men 40+

✅ Strength-based workouts + simple, flexible nutrition

✅ Real coaching. Real accountability. Real community.

Start your transformation today for just $1: https://www.over40alpha.com 

Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.

Please Review and Share the Podcast:

Leave a 5-star review here:

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 

Connect with John Rowley:

- Website: https://johnrowley.net/ 

- Facebook: https://web.facebook.com/JohnRowleyOfficial/ 

Connect with Funk Roberts:

- Website: https://www.over40alpha.com/ 

- Instagram: https://www.instagram.com/funkrobertsfitness 

- Facebook: https://www.facebook.com/funkrobertsfitness 

- Funk’s Book: www.over40meals.com

Loneliness and emotional isolation are crushing men over 40 today, stealing health, purpose, and connection. Too many are left stuck after divorce, heartbreak, or the loss of a partner, unsure how to rebuild relationships or even where to begin.

In this episode, I sit down with Kavita Ajwani, one of the world’s most trusted dating psychologists and human behavior specialists, to uncover what’s really holding men back and how to move forward with confidence, integrity, and self-respect.

This conversation will challenge the way you see dating, relationships, and connection, and give you the tools to stop letting heartbreak and emotional repression control your life.

Enjoy the episode.

Listen to This Episode on Your Favourite Podcast Platform:

https://over40alphapodcast.com/ 

Subscribe and Listen on Spotify:

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG 

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 

Timestamps:

00:00 - Intro

05:26 - Kavita’s journey into helping men find love and confidence

07:04 - Patterns men repeat after divorce or loss

12:07 - First steps before jumping into dating again

14:10 - Overcoming fear and failure in relationships

19:53 - Why men are lonelier than ever

22:37 - Steps to break out of isolation

30:50 - Vulnerability as a strength and not a weakness

38:15 - All about Kavita’s program

42:57 - Heartbreak, rejection, and the toll on your health

48:03 - Why pride and presentation matter

52:10 - The impact of smiling and dating on TV shows

58:03 - Kavita's special free masterclass offer for the audience

JOIN THE BROTHERHOOD

If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Built for men 40+

✅ Strength-based workouts + simple, flexible nutrition

✅ Real coaching. Real accountability. Real community.

Start your transformation today for just $1: https://www.over40alpha.com 

Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.

Please Review and Share the Podcast:

Leave a 5-star review here:

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 

Connect with Kavita Ajwani:

- Website: https://go.dashingdate.com/home 

- Instagram: https://www.instagram.com/dashingdate/ 

- TikTok: https://www.tiktok.com/@dashingdate 

Free Masterclass “To Be Desired”: DM “Funk Roberts” on Instagram https://www.instagram.com/dashingdate/ 

Connect with Funk Roberts:

- Website: https://www.over40alpha.com/ 

- Instagram: https://www.instagram.com/funkrobertsfitness 

- Facebook: https://www.facebook.com/funkrobertsfitness 

- Funk’s Book: www.over40meals.com 

Resistance bands aren’t just for warmups or rehab. They can be the secret weapon for hypertrophy, functional strength, and joint-friendly training that keeps you performing at your best, no matter your age. 

In this episode, I break down why bands aren’t second-tier equipment, but a powerhouse tool that can rival dumbbells and barbells when used correctly.

I’ll show you how bands challenge your stabilizers, force you to control every rep, and let you train all planes of motion in ways weights simply can’t. 

This conversation is especially important for men over 40 who want to keep building muscle while staying pain-free and athletic for life.

Train smarter anywhere with my official Funk Roberts Resistance Bands. Grab yours today and get 10% off with code Podcast10 at https://funksupplementshop.com/product-category/resistance-bands/ 

Enjoy the episode.

Listen to This Episode on Your Favourite Podcast Platform:

https://over40alphapodcast.com/ 

Subscribe and Listen on Spotify:

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG 

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 

Timestamps:

00:00 - Intro

04:16 - Functional training and why it matters most now

10:52 - Characteristics of functional movement

14:45 - Ground reaction force and athletic power

20:35 - Integrated movement patterns

22:16 - Constant tension through the full range of motion

24:48 - Deceleration and force control benefits

26:43 - Stability, mobility, and joint protection with bands

33:22 - What makes band training super effective

36:36 - Benefits of resistance bands for home gyms

39:33 - Maximizing muscle recruitment with bands

46:06 - Common mistakes with resistance bands

53:17 - Advanced band setups and exercises

1:00:18 - How to progress and keep challenging yourself

Join My FREE 28-Day Resistance Band Shred:

Build lean muscle while burning fat in the comfort of your home with resistance bands absolutely free: https://funkroberts.clickfunnels.com/free-28-day-resistance-band-shred62087683

JOIN THE BROTHERHOOD

If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Built for men 40+

✅ Strength-based workouts + simple, flexible nutrition

✅ Real coaching. Real accountability. Real community.

Start your transformation today for just $1: https://www.over40alpha.com 

Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.

Please Review and Share the Podcast:

Leave a 5-star review here:

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 

Connect with Funk Roberts:

- Website: https://www.over40alpha.com/ 

- Instagram: https://www.instagram.com/funkrobertsfitness 

- Facebook: https://www.facebook.com/funkrobertsfitness 

- Funk’s Book: www.over40meals.com

No pill, surgery, or supplement can do what regenerative stem cells are doing for recovery, inflammation, and aging right now.

I brought on Dr. Joy Kong, one of the most respected experts in stem cell therapy, a triple board-certified anti-aging doctor, and founder of Chara Health, to have this conversation every man over 40 needs to hear. She’s training doctors worldwide and has been named Stem Cell Doctor of the Year.

We talked about what stem cells are, why your body stops healing the way it used to, and what options we now have to regain energy, brain sharpness, libido, and joint strength without drugs or invasive procedures.

This might be the episode that gives you your edge back.

Enjoy the episode.



Listen to This Episode on Your Favourite Podcast Platform:

https://over40alphapodcast.com/ 

Subscribe and Listen on Spotify:

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG 

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 

Timestamps:

00:00 - Intro

06:10 - What are stem cells?

10:17 - Why stem cells are crucial as you get older

14:24 - Connection between stem cells and your immune system

17:24 - Can you naturally increase your own stem cells?

20:59 - Can stem cells help with cancer?

23:22 - Why you need to pay attention to stem cells

29:11 - Why most doctors are way behind on stem cell therapy

33:36 - Best sources of stem cells (and which ones to avoid)

45:43 - What it’s like to get stem cell therapy

52:36 - How long results last and how often you should go

56:07 - The most common reasons older men get stem cell therapy

58:03 - How much does stem cell therapy actually cost?

1:01:50 - Dr. Joy’s CharaOmni skincare innovation

JOIN THE BROTHERHOOD

If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Built for men 40+

✅ Strength-based workouts + simple, flexible nutrition

✅ Real coaching. Real accountability. Real community.

Start your transformation today for just $1: https://www.over40alpha.com 

Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.

Please Review and Share the Podcast:

Leave a 5-star review here:

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 

Connect with Dr. Joy Kong:

- Website: https://www.charahealth.com/ 

- Website: https://joykongmd.com   

- Instagram: https://www.instagram.com/dr_joy_kong/ 

- Facebook: https://www.facebook.com/stemcelldrjoy/

- YouTube: https://www.youtube.com/@joykongmd 

Connect with Funk Roberts:

- Website: https://www.over40alpha.com/ 

- Instagram: https://www.instagram.com/funkrobertsfitness 

- Facebook: https://www.facebook.com/funkrobertsfitness 

- Funk’s Book: www.over40meals.com

Sleep deeper, recover faster, and burn fat overnight—use code FUNK10 now at https://funksupplementshop.com/ 

The fitness world today feels polished and perfect, but real strength was forged in garages with rusty weights and a warrior mindset. That raw, underground power is what built legends.

I sat down with Zach Even - Esh, a true icon, the founder of The Underground Strength Gym, and one of the OGs who laid the foundation for the raw, garage-style training that changed the game.

While most gyms were getting softer, Zach Even - Esh was welding the bars himself, dragging radiators through alleys, and flipping tires caked in grease, on purpose.

This episode takes us right to the raw roots of the underground strength movement. We’re talking stone-lifting, backyard beatdowns, and no-BS coaching that built unshakable toughness in athletes… and in life.

You’ll hear how Zach helped shape one of the most authentic eras in strength history, and why his style still hits harder today than ever before.

This one is for the coaches, creators, and anyone who believes hard work should hurt a little.

Enjoy the episode.

Listen to This Episode on Your Favourite Podcast Platform:

https://over40alphapodcast.com/ 

Subscribe and Listen on Spotify:

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG 

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685 

Timestamps:

00:00 - Introduction

06:18 - The bodybuilding origin story and training in the 80s and 90s

14:02 - Transition to Underground Strength movement

18:12 - The "idiot" feedback on unconventional training methods

29:00 - Building the Underground Strength Gym

33:28 - Learning online business and creating the first eBook

38:46 - Making $1000 a day online in the golden era

45:07 - The rise and fall of affiliate marketing and ClickBank

55:14 - The value of structured programs

57:22 - His #1 program and why it still hits

1:03:47 - The "Wu-Tang Clan" of fitness

1:07:35 - Connections with Joe DeFranco and Smitty Diesel

1:14:36 - Honoring the pioneers who shaped underground fitness

This Episode Is Part of Our Legacy Series

We’re honoring the ones who did it before the hashtags.

The ones who trained before content was a thing.

Zach Even - Esh isn’t just a pioneer; he’s the underground pulse that still fuels real training today. He built strength. He built character. He built a movement.

JOIN THE BROTHERHOOD

If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Built for men 40+

✅ Strength-based workouts + simple, flexible nutrition

✅ Real coaching. Real accountability. Real community.

Start your transformation today for just $1: https://www.over40alpha.com 

Your support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.

Please Review and Share the Podcast:

Leave a 5-star review here:

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685 

Connect with Zach Even - Esh:

- Website: https://zacheven-esh.com/ 

- YouTube: https://www.youtube.com/@ZEvenEsh 

- Facebook: https://www.facebook.com/ZachEvenEsh 

- Twitter (X): https://x.com/zevenesh 

- Instagram: https://www.instagram.com/zevenesh/ 

- The STRONG Life Podcast: https://podcasts.apple.com/us/podcast/the-strong-life-podcast-with-zach-even-esh/id740235285 

Connect with Funk Roberts:

- Website: https://www.over40alpha.com/ 

- Instagram: https://www.instagram.com/funkrobertsfitness 

- Facebook: https://www.facebook.com/funkrobertsfitness 

- Funk’s Book: www.over40meals.com 

Nobody was teaching us how to do it. We just figured it out—and Vince Del Monte was the one paving the path.

Before social media exploded. Before influencers were a thing. Before the fitness coaching space became saturated with copycats and hype… Vince was already 10 steps ahead.

He wasn’t just putting out fitness programs—he was building a real business. He helped birth the era of online fitness as we know it.

From Skinny Vinny to a 7-figure mentor, Vince is one of the most important figures in the digital fitness revolution. He brought structure, soul, and serious dollars to a wild frontier—and helped a generation of coaches, including myself, find their voice and build their legacy.

This episode is pure gold if you care about building something that lasts in a noisy world. Vince opens up about the real story behind No Nonsense Muscle Building, how affiliate marketing created an empire, and what the future looks like now with AI knocking at the door.

If you're feeling lost in today’s algorithm-choked online world, this conversation is the roadmap back to purpose, longevity, and doing it right.

Let’s dive in.

Enjoy the episode:

Listen to This Episode on Your Favourite Podcast Channel:

https://over40alphapodcast.com/ 

Subscribe and Listen on Spotify

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG

Subscribe and Listen on iTunes

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Timestamps

00:00 - Introduction

06:27 - From distance runner to personal trainer to top gym salesman

09:55 - Discovering internet marketing and ebooks

12:30 - The birth of No-Nonsense Muscle Building

17:41 - His first years of internet marketing

24:45 - How he scaled through customer feedback and product layering

28:38 - Behind the scenes of early affiliate marketing

33:11 - When the affiliate game got cutthroat—and why Vince pivoted

36:11 - The pivot to branding and YouTube’s golden days

41:48 - How Vince is using AI to 10X his coaching productivity

44:56 - The 10/80/10 method to stay human while using AI

48:55 - Vince’s vision for personal AI coaches

50:41 - Why community and collaboration are irreplaceable

53:45 - The Legacy Guitar: giving Vince his flowers

🎸 This Episode Is Part of Our Legacy Series

This series is my way of honoring the legends—those who laid the foundation for online fitness between 2006 and 2013. Vince Del Monte is a cornerstone of that era. His impact still echoes across the industry.

He didn’t just build muscle. He built a movement.

🔥 JOIN THE BROTHERHOOD 🔥

If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Designed for men 40+

✅ Strength-based workouts + flexible nutrition

✅ Live coaching and support

✅ Real men. Real growth. Real brotherhood.

👉 Start your transformation today for just $1: https://www.over40alpha.com 

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.

I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.

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Connect with Vince Del Monte:

- Website - https://vincedelmonte.ca/ 

- Instagram - https://www.instagram.com/vincedelmonte 

- YouTube - https://www.youtube.com/@VinceDelMonte 

- Podcast - https://podcasts.apple.com/us/podcast/the-vince-del-monte-podcast-show/id1307123574 

Connect with Funk Roberts: 

• Website -  https://www.over40alpha.com/
• Instagram - https://www.instagram.com/funkrobertsfitness
• Facebook - https://www.facebook.com/funkrobertsfitness
• Funk’s book ‘Nutrition for Men Over 40’ - www.over40meals.com