Martin Sher is a 74-year-old retired CEO from Birmingham, Alabama. Eighteen years ago, he changed his identity from the Chief Executive Officer to the Chief Eating Officer and ran his mind, body, and soul like he ran his business. He escaped Diet Hell, said good riddance to his old diet brain, and created and prioritized his 10 “Thin Commandments,
His First Commandment is “Thou shalt make an irrevocable commitment to permanent weight loss.” Over the last 18 years, Martin has lost 50 pounds, maintained that weight, improved his health, and enjoys a happy, full belly every day.
But Martin made a second vow as well. He promised that when he reached his weight beyond his wildest dreams, he would spend the rest of his life helping others escape Diet Hell and end the cycle of Yo-Yo dieting.
After leading his family's business for more than 50 years, Martin believes improving people's health is his most important priority. He is the author of Journey to Thinland: Your Path to Permanent Weight Loss, where he shares the mindset, habits, and principles that helped him achieve lasting success.
Martin has been married to his wife, Debbie, for more than 50years. Together, they have three grown children and one grandson named Henry, who calls Martin "Coach." Martin enjoys walking, strength training, coaching, speaking, being a guest on podcasts, and encouraging others to believe that permanent weight loss is possible at any age.
Martin is excited to share his journey and the lessons he'slearned with Graeme and The Fasting Highway community.
Connect with Martin.
Facebook: Permanent weight loss and intermittent fasting
www.Facebook.com/groups/martinsher
X (Twitter) @Martin_Sher
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