The Panel

If you're trying to fix your funnel, where do you start? And how much of an impact do we think Fable is going to have on AI pricing? 

Timestamps:
00:00 Intro
03:27 Impact of AI and Market Dynamics
06:24 Taking Control of Your Funnel
17:12 The impact of Fable on AI Costs
26:04 SpaceX IPO and Betting on Space
42:56 Opportunities for SaaS Businesses in 2026 with Domain Expertise
01:07:36 Allowances for kids works best in with communism

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Links mentioned in this episode:

• Data School
• Kickbacks.ai - Get paid for waiting
• SpaceX IPO Prospectus
• Fable AI
• AI sandwich
• After Automation
• OpenAI Considers Drastic Price Cuts (WSJ)
• SpaceX stock jumps after record IPO, making Musk the first trillionaire
• SpaceX is asking for $1.75. That's ridiculous (but I'm giving them money anyway)
• Andrew McCalip

Justin's got a major life question for the podcast, Jordan's trying to not be angry, and Brian thinks he's cracked the video editing code.

Timestamps:

• 00:00 Introduction
• 01:06 Justin's Big Question
• 10:04 Personal Reflections on City Life
• 13:05 Family Dynamics and Future Living Plans
• 24:37 The Energy of New Beginnings
• 30:22 The Wisdom of Solitude vs. Ambition
• 38:58 Accelerating Growth and Optimization
• 50:41 Navigating Advertising Challenges
• 53:17 The Impact of Confidence on Communication
• 01:01:58 Innovating Video Editing with AI
• 01:08:00 Balancing Quality and Quantity in Content Creation
• 01:14:44 The Human Cost of Rapid AI Adoption

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Links mentioned in this episode:

• Do the Hard Thing
• video-use
• HyperFrames
• Mediocre ideas
• Building Software is Learning
• Transistor Video Podcast Hosting

After figuring out how to stay in shape with exercise, Jordan and Brian wrestle with what each other's north star should be in their day to day work. 

Timestamps:

00:00 Introduction
01:19 Peptides and Supplements
08:06 Gym vs Home Workouts
14:02 Daily Walking
17:01 Brian's Calorie Tracking
21:40 The Importance of Optimization
24:27 Jordan's Ad Spend Thoughts
29:08 SEO and Email Marketing Automation
33:58 Brian's trying to leverage AI to limit bottlenecks
53:23 Balancing Urgency and Ambition
55:52 Connecting Daily Tasks to Long-Term Goals
01:03:29 Navigating Multiple North Stars

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Links mentioned in this episode:

• Lose It! - Weight Loss That Fits
• HeyRosy.com
• Builder Methods
• Claude AI
• Hermes Agent Platform

How is multiplayer being addressed in AI, should we scale humans or agents, and is every small business going to vibe code their own apps? With special guest Henry Poydar.

Timestamps:
00:00 Welcome to The Panel
03:06 Business Updates
05:53 Coordination Challenges in Teams with AI
11:48 Trust and Accountability in Team Dynamics
17:45 The Future of Team Structures
20:30 Scaling with Agents vs. Traditional Teams
25:48 The Future of Company Organization
27:58 The Intersection of AI and Creativity
36:02 Challenges in the Music Industry with AI
40:32 Navigating the VC Landscape
45:45 The Indie Entrepreneur Path
48:20 Vertical Saas and tool building
01:01:17 Weeknd plans and talking politics

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Links mentioned in this episode:

• Steady
• Henry Poydar
• TinaFey on what it's really like to have a teenage daughter
• Charlie AI
• Devin
• How I build agents that work the night shift
• Granola
• Vibe-Coded AI 'Slop' Is Flooding the World With Potentially Dangerous Code—'Eventually It Will Catch Up to Us'

Are you feeling a mixture of excitement and burnout at the pace AI coding seems to be pushing you? Is it sustainable in the long run or do you worry about what you'll be like in 6 months time?

Timestamps:
00:00 Introduction
03:22 Advertising Strategies and Funnels
08:12 Jordan experiments with Partnership Ads and Organic Content Ads
12:03 Transistor's Video Podcasting Platform Launch
21:32 Brian's YouTube Channel Growth
30:27 Understanding Customer Engagement and Sales Dynamics
35:56 Navigating Pricing Changes in AI Tools
01:02:36 The Impact of AI on Work Intensity and Burnout
01:06:19 The Evolution of Product Development and Market Dynamics
01:13:48 The New Normal: Speed, Pressure, and Success in Business

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Links mentioned in this episode:

• Claude changes its pricing
• Wrappers vs steamrollers (and who owns the customer)
• Hire creators to do your ads
• Post to all social platforms
• AI brain exhaustion + burnout
• Matt Wensing: "Burnout happens when the reward no longer justifies the effort / perceived risk."
• Brian's new course: "Become the builder"
• The meme that took over Twitter this week

Jason Cohen (founder of WP Engine) joined as a surprise guest. We got into his writing process, why "distribution is the new moat" is either not new or not true, what actually counts as a moat (Basecamp, Linear, Lemon Squeezy), and his framework for funnels: the quality of who enters the top matters more than every other step combined.

Jason's new book Hidden Multipliers is available for preorder.

Timestamps:
00:00 Introduction
01:28 Jason Cohen's Journey and Insights
04:18 Writing Process and Content Creation
10:24 Distribution as a Business Strategy
13:15 Debate on Distribution as a Moat
25:20 The Concept of Moats in Business
26:31 Social Media vs. AdWords: The Distribution Debate
32:09 Basecamp's Unique Positioning and Brand Identity
38:32 The Role of Brand in Modern Business
48:46 Understanding Customer Behavior Through Data
51:08 The Importance of Ideal Customer Profile (ICP)
57:35 The Challenge of End-to-End Funnel Visibility
01:07:00 Metrics and Their Role in Business Strategy

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Links mentioned in this episode:

• Jason's new book: Hidden Multipliers
• Jason's blog
• "Elephant in the room: the myth of exponential hypergrowth"
• Lenny's tweet: "Distribution is the new moat"
• JR Farr's tweet: practical distribution framework
• Jason's post: "Things mostly “fail” even at the best companies. It's weird, if you think about it." 
• "Selecting the right product KPIS"

SaaS life! How do you deal with the daily sales anxiety?

Brian recounts a major March spike from viral YouTube, a full site redesign and repositioning, and the fear of launches falling flat, while Justin describes simplifying Transistor’s funnel and tracking daily signups. We debate when to “double down on what’s working” versus making scary directional changes, emphasizing founder gut, credibility with teams, and remote-team alignment. On distribution, they argue product and marketing are linked,  and “hand-to-hand combat” on channels like Reddit, discuss ads and YouTube as ongoing systems, and highlight social proof via reviews (including Jordan’s use of Senja). Jordan shares using Claude to investigate the Allbirds deal and leverage personal networks to reach key deal participants, reinforcing founder curiosity and agency. 

Timestamps:
00:00 Welcome
00:48 April Revenue Whiplash
02:11 Builder Methods Relaunch Fears
04:48 Daily Sales Mood Swings
05:59 Simplifying the Funnel
12:43 Trusting Founder Gut
27:21 Distribution in the AI Era
35:10 Practical GEO and Reddit Tactics
40:55 Customer Culture and Reviews
43:47 Engineering Social Proof
51:38 AI Investigates Allbirds Deal
01:10:49 Churn Through Weird Lens
01:15:59 Weekend Wrap And Skate Talk

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Links mentioned in this episode:

• Senja

Justin, Jordan, and Brian discuss the importance of understanding your ideal customer profile, the role of ambition in customer segmentation, and effective strategies for content marketing and product positioning in the tech and SaaS industries.

Timestamps:

00:00 Introduction
03:22 Authenticity in Content Creation
06:25 Updates on Business and Personal Life
09:21 Partnerships: Successes and Challenges
12:26 Navigating Sponsorships and Brand Deals
15:31 Exploring Video Podcasting and Market Demand
26:16 Navigating Pricing Models and Customer Expectations for Video Podcasting
31:27 Integrating AI into Marketing Strategies
45:20 Understanding Ideal Customer Profiles (ICP)
01:00:34 Understanding Customer Segmentation
01:04:23 Navigating Customer Needs and Expectations
01:13:36 Pricing Power and Value Proposition
01:27:17 Shifts in YouTube Content Dynamics
01:33:12 Leveraging Content Clips for Growth
01:38:02 The Importance of Regular Content
01:42:20 Tim Cook's Leadership and Future Innovations at Apple

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Links mentioned in this episode:

• Content Rewards
• PostBridge
• Marc Andreessen on Product and Marketing
• Jobs to Be Done Framework

In this episode we discuss how small teams can leverage AI as teammates, the impact on business outcomes, and the cultural shifts driven by AI advancements. How would Steve Jobs handle marketing and selling AI at Apple? How do the kids today think about AI? And Jordan explains the Allbirds nonsense.

Chapters:
00:00 Introduction
01:38 The Evolution of Teamwork and Tools
07:41 Balancing Accountability and Autonomy
10:40 The Role of Agents in Team Dynamics
13:42 Challenges of Implementing AI in Business
16:36 The Future of Marketing and AI
22:39 Imagining Steve Jobs in the Age of AI
30:42 The Value of Struggle and Learning in a Tech-Driven World
39:58 Navigating Career Paths in an Evolving Job Market
45:50 Navigating Job Market Changes
50:16 Jordan explains The Allbirds Controversy
57:04 The Power of Attention in Business
01:02:29 Storytelling in Marketing
01:10:51 Building Relationships for Effective Distribution
01:15:11 Pricing Transistor's Video Strategy
01:23:42 Innovative Marketing Strategies and Anticipation Phases

YOU ARE THE PANEL – send us your thoughts 🗣️

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Links mentioned in this episode:

• Henry's product - https://runsteady.com/
• Linear blog post (brave) - https://linear.app/next
• Allbirds turns into an AI  company - https://creators.yahoo.com/lifestyle/story/the-unhinged-genius-of-allbirds-39m-exit-sell-the-brand-spike-demand-become-ai-164312969.html
• The company that acquired the old Allbirds brand - https://www.axnygroup.com/our-brands
• CNBC: “Struggling shoe retailer Allbirds makes bizarre pivot to AI, adds $127 million in value”

Does vision matter? And how far into the future should your vision be these days? And how do we deal with copycats in the age of AI? And who is our money pin in the Anthropic vs OpenAI vs Google horse race, especially with mythos in the news.

Timestamps:
YOU ARE THE PANEL – send us your thoughts 🗣️

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• 📧 Email us: [email protected]
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Links mentioned in this episode:

• Quick Sight – AWS https://aws.amazon.com/quick/quicksight/
• Stripe Sigma https://stripe.com/en-mx/sigma 
• Paddle https://www.paddle.com/profitwell-metrics
• Claude Mythos https://red.anthropic.com/2026/mythos-preview/ 
• Owner.com https://www.owner.com/ 
• Base44 https://base44.com/