The Panel

By Justin Jackson, Brian Casel, Jordan GalBusiness Entrepreneurship Technology

The Panel episodes

October 10, 2025Surviving on the internet
Justin is impressed with V0's ability to build working prototypes quickly. We've also got Sora 2 thoughts. And... what should we teach our kids when AI makes everything easy? Brian launches Agent OS v2. Could either of us survive without the internet for more than a day?

Timestamps:
(00:00) - This can be the show
(00:20) - Prototyping Transistor's episode creation UI in v0
(05:39) - Who would be working on this kind of project at Transistor?
(12:55) - Our thoughts on Sora 2
(21:00) - How will we be able to tell what's human creations vs AI?
(31:40) - Are kids growing up being too dependant on AI?
(49:30) - What motivates us is different for each person
(56:42) - Is building in AI the key to revenue?
(01:02:10) - How has the launch of AgentOS v2 going?
(01:06:47) - Customers pulling vs pushing to customers
(01:09:55) - Brian's thinknig around content for pro members
(01:16:15) - Could we survive in a cabin in the woods without internet?
YOU ARE THE PANEL – send us your thoughts 🗣️
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Links mentioned in this episode
Sora by ChatGPT
0xFramer on X
Cheeky Pint: Des Traynor on Intercom (transcript at 35m15s)
Mind the Game Podcast
Tony Dinh: Oct 2025 Updates - Code, Money, and Travel
TypingMind - LLM Frontend Chat UI
Agent OS - AI Coding Agents System
Spec-Driven Development Workshop
Mostly Technical: Vision Quest
Justin Jackson: 2017 Year in Review
Alex Duggleby on AI and Junior Developers
1 hr 36 min
October 06, 2025Will vibe coding and AI give product people an advantage?
Justin Jackson and Brian Casel discuss the evolving landscape of entrepreneurship, particularly in the context of AI's impact on product development, creativity, and the job market. They explore the importance of having a clear vision when using AI tools, the challenges faced by junior developers, and the enduring need for human connection in art and media. The discussion also touches on the future of work, the role of AI in enhancing productivity, and the implications for artists and creators in a rapidly changing environment.

Timestamps:
(01:48) - Vibe coding a marketing tool for Transistor
(11:23) - Coding with AI vs designing with AI
(18:35) - Is vibe coding a playground or for serious development work?
(24:57) - Negativity around AI and building
(46:24) - Artists and AI
(01:00:36) - Will we ever go back to the social days of Twitter
(01:08:34) - What are your Q4 goals? Do you think about end of the year business planning?
(01:31:27) - The importance of telling people what you're doing
(01:42:53) - The benefits of a long career
YOU ARE THE PANEL – send us your thoughts 🗣️
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Links mentioned in this episode
v0 by Vercel
Dribbble
Balsamiq
Big Tech Told Kids to Code. The Jobs Didn’t Follow. - The New York Times
Aaron Francis on X
The Last Days Of Social Media
Stratechery by Ben Thompson
Dithering
Agent OS
1 hr 49 min
September 26, 2025Business vibes
Justin vibe-coded an app 5 minutes before recording this episode. Justin and the Transistor team just got back from Banff for their annual company retreat. How do these retreats actually work? What are they good for? Brian has some pretty good signups for Builder Methods Pro memberships! (How can he keep that momentum going?) He's also juggling Agent OS customer support.

Timestamps:
(00:00) - Intro
(00:21) - Justin's been vibe coding again
(02:11) - Transistor's company retreat
(14:48) - The benefits of hiring a photographer for team retreats
(21:56) - Laying out the vision for Transistor
(25:23) - An easy way to tell how often you're shipping new features
(34:45) - Builder Methods workshop update
(41:31) - Selling annual subscriptions
(46:40) - The mixture of feelings around launching
(48:52) - The struggle of dealing with inbound messages
(54:47) - Figuring out how to help teams as well as individuals
(57:54) - What do Justin and Jon want next?
(01:16:08) - Should we think about our competitors?
(01:31:44) - Vibe coding vs AI assistant in the code
YOU ARE THE PANEL – send us your thoughts 🗣️
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📧 Email us: [email protected]
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Links mentioned in this episode
Justin's vibe-code app: Segments – Podcast recording timer
Justin's app demo video
Town of Canmore
Chris Enns: podcast editor
Build Your SaaS | An update from Justin and Jon
What's Next? with Brian Casel
Claude Code | Claude
Fast and reliable end-to-end testing for modern web apps | Playwright
1 hr 40 min
September 12, 2025Business Dad, digital fatigue, Outro.fm, Builder Methods
We're joined by Ian Landsman, from the Mostly Technical podcast, joins us to chat about Outro.fm and Helpspot. We talk digital fatigue, the challenges of maintaining an online presence, the importance of building a community around shared interests, finding the right audience, and balancing personal goals with business objectives. As Brian⁩ prepares to launch Builder Methods Pro, we debate the value of community feedback and the potential for unforeseen opportunities in creating content online. Ian talks with us about the development of Outro.fm as an all-in-one solution for podcasters, the importance of building a membership community, the production side of podcasting tools, and the challenges faced in the podcasting market. Also: the difference between one-time sale products (courses) and SaaS.
Timestamps:
(00:06) - The pre-show is the show
(00:23) - Quitting Twitter
(06:19) - Redesigning his website with AI
(07:53) - Deciding on what a channel is for
(13:59) - Chasing views and likes
(20:58) - What are we up to this week
(29:36) - Why subscription and community vs team training and consulting
(50:32) - What should the premium content be for day one?
(57:08) - What is Outro.fm?
(01:15:04) - Who are Outro.fm's competition?
(01:21:47) - Selling sponsorships for podcasts as a product
(01:25:43) - The bet on how much revenue you'll get from your work
(01:43:59) - Step 1: Become famous
YOU ARE THE PANEL – send us your thoughts 🗣️
🎤 Send us an audio or video message
📧 Email us: [email protected]
📺 Leave a comment on YouTube
🦋 Reply on Bluesky
Links mentioned in this episode
Ian Landsman
A Smart Bear
Builder Methods | Training for AI-first software developers
Outro.fm
Mostly Technical Member Site | Outro
The Podcast Website Builder | Podpage
Luma · Delightful Events Start Here
The Changelog podcast
Syntax - Web Development Podcast
Help desk software for effortless email support
1 hr 58 min
September 05, 2025Why does the same amount of effort produce wildly different results?
Brian is wondering: how do you manage a popular open source project? Justin went to Toronto and introduced his son to Adam Wathan, Wes Bos, Steve Schoger, and Caleb Porzio. Why does the same amount of effort produce wildly different results? And... is everyone getting tired of all this copycat content that's optimized for algorithms?
Timestamps:
(00:20) - Preview of what we're going to talk about
(02:11) - Builder Methods Pro and AgentOS
(03:58) - The importance of human content in an age of algorithmic feeds
(25:55) - Connecting with people in real life
(33:52) - Zeroing in on Builder Methods revenue
(48:25) - Managing an open source project in public
(59:22) - The importance of enthusiasm in projects
(01:12:21) - Effort and outcome
YOU ARE THE PANEL – send us your thoughts 🗣️
🎤 Send us an audio or video message
📧 Email us: [email protected]
📺 Leave a comment on YouTube
🦋 Reply on Bluesky
Links mentioned in this episode
Sam Sulek YouTube Channel
Builder Methods Workshop
Justin’s Toronto Hangout
Marketing is a Transfer of Enthusiasm
Agent OS GitHub Project
Open Source Contribution Guidelines (Litestream)
37signals Book Royalties Revenue
Effort vs Outcome Blog Post
1,000 True Fans
Omarchy 2.0
Wes Bos
Downie - YouTube Video Downloader for macOS
1 hr 43 min
August 16, 2025A framework for getting what you want
Justin's been using Stripe Sigma to learn a lot more about the history of revenue at Transistor. He had a phone call with Jason Cohen about how to get what you want out of your business. And Brian talks through the same frameworks to figure out what might work best for Builder Methods including exploration of courses, cohorts, community, and more.
Timestamps:
(00:06) - We're back!
(00:59) - Brian's healthcare journey
(09:36) - Deep dive into Stripe Sigma and Transistor's history
(37:38) - Asking yourself the hard questions about your business
(42:12) - The value of taking a win now
(57:29) - What does Brian want with BuilderMethods
(01:14:35) - Rob Snyder's Pull framework
(01:30:48) - Can you do community well without the time commitment?
(01:35:17) - Cohort vs courses
(01:57:23) - How long is a long podcast episode?
YOU ARE THE PANEL – send us your thoughts 🗣️
🎤 Send us an audio or video message
📧 Email us: [email protected]
📺 Leave a comment on YouTube
🦋 Reply on Bluesky
Links mentioned in this episode
Jason Cohen: About the author
Mostly Technical
ChartMogul | CRM & Subscription Analytics built for B2B SaaS growth
Message from Paddle
Kit: Email-First Operating System for Creators (formerly ConvertKit)
Build Your SaaS | The “charge more” debate
Average Podcast Downloads: Podcast Measurement and Growth
Finding Fulfillment
Agent OS | A free open-source system to train smart AI coding agents
The PULL framework - by Rob Snyder
Jay Clouse - Creator Science
Learn Laravel | Laracasts
Wes Bos
Learn Ruby on Rails | GoRails
1 hr 59 min
July 18, 2025Should we be outsourcing customer support to AI chatbots?
Justin is wondering whether AI customer support is worth it. Brian is navigating the emotional rollercoaster of YouTube. He's wondering whether he should pursue sponsorships as a revenue stream. Brian introduces Agent OS, a new development tool designed to streamline coding processes when working with AI tooling (which got a big reaction during the live stream).

Timestamps:
(00:33) - Justin's experiment with AI support chat bots
(15:20) - Do you want AI writing your responses?
(19:06) - Trying to figure out why Brian's latest video didn't work as well
(26:35) - How important is it to keep publishing every week?
(30:56) - Thinking sponsorship vs products
(45:36) - The value of community
(56:23) - What is Agent OS?
(01:05:00) - Should Agent OS be free?
YOU ARE THE PANEL – send us your thoughts 🗣️
🎤 Send us an audio or video message
📧 Email us: [email protected]
📺 Leave a comment on YouTube
🦋 Reply on Bluesky
Links mentioned in this episode
Bento
Transistor’s new customer service page
Agent OS
Agent OS on GitHub
Brian’s YouTube
Colin and Samir interview by Jay Clouse
Colin and Samir
Jay Clouse’s revenue breakdown
Wes Bos
Syntax.fm
1 hr 15 min
July 11, 2025I don't love SaaS anymore
AI and programming is a hot topic, and it feels like Brian⁩ has found that "founder/audience" fit where his interests align with a wave of audience interest. He and Justin discuss their process for making YouTube videos. Justin also asks: "how do we ensure that our worst tendencies don’t bloom" when we're making products? (Founder retreats and masterminds come up). The big topic: Brian's not loving SaaS (anymore).

Timestamps:
(00:06) - Brian's YouTube journey
(04:29) - What Brian's hoping BuilderMethods could be
(08:26) - What does Brian's YouTube video script look like?
(10:59) - Why is AI so bad for YouTube editors?
(16:57) - One thing Descript really nails
(19:44) - How Steve Jobs ruined his early companies
(24:25) - Learning about your blindspots
(28:40) - Seeking connection in mastermind groups or conferences
(38:00) - How can we make sure we don't follow our worst impulses?
(42:23) - Zooming in on our battery: what gives us energy?
(53:00) - Getting alignment between what you love and what makes you money
(01:00:10) - What might not work for one person, can be a smash hit for another
(01:03:20) - What is the paid value of content lead companies?
(01:21:07) - There are business models that are difficult
YOU ARE THE PANEL – send us your thoughts 🗣️
🎤 Send us an audio or video message
📧 Email us: [email protected]
📺 Leave a comment on YouTube
🦋 Reply on Bluesky
Links mentioned in this episode
Clarity Flow - Brian's SaaS product
Transistor.fm - Justin's company
Builder Methods
The Panel Podcast (@panelpodcast.com) | TikTok
Descript: Edit Videos & Podcasts Like a Doc | AI Video Editor
DaVinci Resolve | Blackmagic Design
Dithering
Daring Fireball
Shawn Blanc: Focus Like a Boss
calf + clover creamery
Daniel Pink
Tally
Profit First - Mike Michalowicz
Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
Apple in China
Justin’s BlueSky post on Steve Jobs
The Pull Framework
Bowling drawing
Marketing help for programmers, software companies, and SaaS
Checklist idea for marketing page
Profit first professionals
1 hr 27 min
July 04, 2025What's in Justin's Buckets?
It's Justin's turn in the hot seat to talk about what he's got in his buckets: which projects make the most money? Which take the most time? Where is he focused on breaking new ground? How does Transistor, The Podcast Standards Projects, and other projects he's got going all fit together? Plus: what kind of grit, desire, and resilience do you need to actually build a company that works?

Timestamps:
(01:09) - Why Brian will never join your Slack
(04:54) - What email client did Brian switch to?
(16:56) - Justin's matrix of boxes
(17:58) - What are Justin's boxes?
(19:54) - What is the Podcast Standards Project?
(28:57) - The benefits of working in the same place together
(35:49) - Pushing back on Justin's time allotement
(38:48) - What's the work in the investment portfolio?
(48:34) - Having the motivation and ability to commit
(58:24) - Running your own business + a family changes the calculations
(01:01:04) - Getting encouragment from simple projects
YOU ARE THE PANEL – send us your thoughts 🗣️
🎤 Send us an audio or video message
📧 Email us: [email protected]
📺 Leave a comment on YouTube
🦋 Reply on Bluesky
Links mentioned in this episode
Illustration: Justin's buckets
Instrumental Components - Brian's new product
Clarity Flow - Brian's SaaS product
Transistor.fm - Justin's company
Builder Methods
Instrumental Components
HEY – A delightfully fresh take on email + calendar, from 37signals
Superhuman | The most productive email app ever made
Shortwave | Download
Readwise
Podcast Standards Project | Advocating for open podcasting
ProjectionLab - Modern Financial & Retirement Planning Tools
Tiny | We buy wonderful businesses
Going independent (2016 year in review)
Here are some other podcasts we like
For next week: Andrew Wilkinson's tweet about AI
1 hr 8 min
June 20, 2025"Happy little shovels"
Brian Casel shares a first look at BuilderMethods.com. Brian dig into how he's going to grow an email list from scratch, and we had a great chat about what makes an email newsletter awesome.
The bulk of our chat was about honestly assessing the resources, time, and energy Brian is putting into each project, and how much revenue each project is producing. (Check out Justin's diagram here)

Timestamps:
(00:05) - We're back live!
(01:15) - What is BuilderMethods.com?
(04:04) - Brian's building a newsletter builder first
(08:17) - What makes a good newsletter?
(15:44) - Do videos work in email newsletters?
(20:00) - Next steps for Brian in the business: products to offer?
(22:17) - Offering consulting and coaching
(25:20) - Does it all feel overwhelming to take on?
(30:53) - Visualizing Brian's project's revenue vs time
(34:05) - Audience building vs Saas building
(41:56) - How excited is Brian about each project?
(58:14) - How do you quantify the time and revenue?
YOU ARE THE PANEL – send us your thoughts 🗣️
🎤 Send us an audio or video message
📧 Email us: [email protected]
📺 Leave a comment on YouTube
🦋 Reply on Bluesky
Links mentioned in this episode
Instrumental Components - Brian's new product
Clarity Flow - Brian's SaaS product
Transistor.fm - Justin's company
Builder Methods
Instrumental Components
Audience Ops
Justin’s “Bob Ross” strategy diagram
Marketing for Devs
Curated
Mailbrew
A Book Apart
Web framework popularity
Hitenism
Aaron Francis Newsletter
Tangle
Product market fit collapse
Why Justin pivoted businesses in 2018
1 hr 10 min

About The Panel

From the publisher's feed

Three founders, Justin Jackson, Brian Casel, and Jordan Gal, discuss product strategy in the age of AI, wins/misses, and ultimately, how to build a better business and a better life.