The Part-Time CEO Diaries

The Part-Time CEO Diaries

By Cassie & ShayBusinessEntrepreneurship
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The Part-Time CEO Diaries episodes

  • 034: Building a 6-Figure Design Studio While Navigating Grief and Mental Health

    In this episode, we sit down with Amy Kuo, a former Disney graphic designer turned brand strategist and founder of Author Brand Studio. Amy shares her remarkable journey of leaving a dream job at Disney to start her own design agency, transforming from zero clients to a six-figure business, all while navigating personal challenges with grief and mental health.

    Amy opens up about the life changes that led her to prioritize her wellness and embrace an anti-hustle approach to business. She reflects on the importance of setting boundaries, avoiding burnout, and implementing a four-day work week to create a sustainable, fulfilling career that aligns with her values. This discussion offers insights into balancing productivity with personal life, showing how entrepreneurs can thrive by creating a lifestyle that serves both their business goals and personal well-being.

    We also explore the art of crafting a unique brand identity, where Amy shares her inspiration from Hollywood designer Adrian and the power of a singular brand message that resonates deeply with the right audience. She highlights strategies for standing out in the crowded digital space and connecting emotionally with clients.

    For entrepreneurs navigating their own transitions or seeking better work-life balance, Amy’s story is a testament to the power of resilience, intention, and self-care. Join us as Amy Kuo shares her journey, and learn how you can build a meaningful business that honors both your personal and professional growth.

    This episode is filled with inspiration and actionable tips for redefining success—don’t miss it!


    Connect with Amy:

  • www.authorbrand.studio

  • www.authorbrand.studio/freecourse


  • Connect with Cassie & Shay:

    Programs: https://bucketlisbombshells.com/programs

    Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity

    Instagram: https://www.instagram.com/bucketlistbombshells/


    49 min
  • 033: From $65 Logos to $32K Days: How to Scale Your Brand & Web Design Business

    In this episode, we’re joined by Kady Sandel, a business coach and the powerhouse CEO of a successful design agency, who shares the jaw-dropping story of booking $32,000 in design projects in a single day. Kady takes us through her journey from humble beginnings with $65 logos to consistently landing five-figure projects, revealing the mindset shifts, strategies, and client-building techniques that led to her $32K day.


    Tune in as Kady breaks down her approach to attracting high-value clients, mastering strategic pricing, and managing multiple projects with ease. She shares practical tips on building a strong reputation and visibility in the design world, highlighting the importance of SEO, blogging, and finding a profitable niche.


    We also dive into the role of AI in modern design, with Kady explaining how she integrates tools like ChatGPT to enhance her brand strategy and streamline her agency’s operations. She discusses the balance between using AI to boost productivity while maintaining her unique brand identity, making it a powerful tool without overshadowing her personal design style.


    Throughout the conversation, Kady shares insights from her journey to success, including lessons on overcoming challenges in niching down, defining ideal clients, and creating a business model that allows for financial freedom and a balanced lifestyle. This episode is packed with actionable strategies for designers looking to elevate their income, confidence, and success.


    Don't miss this inspiring episode that blends high-level strategy with down-to-earth advice from a designer who's been there, done that, and is ready to show you how to do it too!


    Connect with Kady:

  • The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/ (*Use coupon code BUCKETLIST to get it for free!)

  • Instagram: https://www.instagram.com/aventiveacademy

  • Podcast: https://aventiveacademy.com/podcast/


  • Connect with Cassie & Shay:

    Programs: https://bucketlisbombshells.com/programs

    Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity

    Instagram: https://www.instagram.com/bucketlistbombshells/

    40 min
  • 032: Work Less, Earn More? How to Achieve $10k/Months Only Working 3 Days a Week

    Nesha Woolery is an online business coach and entrepreneur who’s mastered the art of building a six-figure business while working just three days a week. She’s on a mission to help service providers create consistent income without losing themselves to burnout. From waitress to world-traveling entrepreneur, Nesha knows firsthand that financial success doesn’t have to come at the cost of your freedom or sanity.

    In today’s episode, we dive into the practical strategies that allow Nesha to consistently bring in $5-10K months by working smarter, not harder. We talk about structuring your workweek for maximum efficiency, setting up systems (hello, Asana and Dubsado!), and creating content that attracts clients without taking over your life. Nesha shares her top tips for batching and repurposing content, managing perfectionism, and embracing patience as you build the business of your dreams.

    We also dig into navigating launch seasons, resisting the pressure to follow others’ goals, and honoring what you want from your business. Nesha gets real about the challenges of content creation and reminds us that the entrepreneurial journey is about building a life that aligns with your values and passions.

    As we wrap up, Nesha shares how her flexible business model has given her the freedom to travel and explore hobbies like boat building. This episode is packed with actionable advice and inspiration for building a business that supports the life you want.


    Don’t miss it!


    Connect with Nesha:

  • FREE Guide: https://nesha-woolery.ck.page/2423fdb8e8

  • Website: https://neshawoolery.com

  • Instagram: https://www.instagram.com/neshawoolery


    Connect with Cassie & Shay:


    Programs: https://bucketlisbombshells.com/programs

    Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity

    Instagram: https://www.instagram.com/bucketlistbombshells/

    36 min
  • 031: How AI and Inclusive Branding & Website Design Can Transform Your Business

    In this episode, we’re joined by Hannah Ryu and Veronica Shelton, the inspiring co-founders of Oak Theory, a thriving design studio that specializes in UX/UI, web, and application design. As women of color and leaders in the tech space, Hannah and Veronica are passionate about breaking stereotypes, fostering diversity, and redefining what representation looks like in the design industry.

    Hannah and Veronica take us through their journey of building Oak Theory, emphasizing the importance of a strong partnership, empathy, and shared vision. They discuss how strategic UX/UI design can directly impact business growth, sharing valuable insights on creating user-centered designs that drive key business metrics and elevate client experiences.

    The conversation also explores the transformative role of AI in the design industry. From tools like Figma and Photoshop to AI-driven approaches that foster inclusivity, Hannah and Veronica reveal how they integrate cutting-edge technology while ensuring that diversity and representation remain at the forefront.

    As we wrap up, they share empowering advice for women in business—standing up for inclusivity, managing professional relationships with respect, and embracing uniqueness in leadership roles. Whether you’re a female entrepreneur, a designer, or simply interested in tech and inclusivity, this episode offers a blend of practical design strategies and inspiring lessons in representation.

    Tune in to hear from the trailblazers behind Oak Theory and learn how UX/UI can transform your business while making a positive impact in the tech world.


    Connect with Hannah & Veronica:

    • www.oaktheory.co

    • https://www.instagram.com/oaktheory.co 

    • https://www.linkedin.com/company/oaktheory/ 


    • Check out our new programs: https://bucketlistbombshells.com

      37 min
    • 030: Balancing Motherhood, Business, and Self-Care – Without Burning Out

      In this episode, we welcome Kelly Tolliday, a passionate Yoga & Meditation Teacher and Holistic Health Coach, who shares her journey of integrating travel, wellness, and entrepreneurship as a mom and business owner. Kelly’s story is one of resilience and exploration, as she reflects on her experiences living and working in countries across the globe, from Australia to Central America and now Florida.

      Kelly dives into how travel has been a profound form of personal growth, offering her fresh perspectives and renewed energy for her work. She shares insights on managing a career as a digital nomad, building her wellness retreat business, Rising Nature Retreats, and embracing freedom and adventure while juggling motherhood and family life.

      We explore her approach to preventing burnout, especially as a mompreneur, where she highlights the importance of setting boundaries, strategic delegation, and taking time for self-care. Kelly’s shift from traditional employment to building a freelance and retreat business emphasizes the value of defining your own success and creating a lifestyle that aligns with your passions.

      Kelly also shares the cultural insights she’s gained from her travels, including the “pace of peace” she learned in Greece and how it has influenced her approach to business and life. This episode is packed with inspiration and practical tips for any mom, entrepreneur, or aspiring digital nomad looking to find balance, embrace travel, and prioritize wellness.

      Tune in to hear Kelly’s story of adventure, growth, and balance in business and life — you don’t want to miss this one!


      Connect with Kelly:

      • https://transform-with-travel.captivate.fm/ 

      • www.risingnatureretreats.com

      • IG: @RisingNatureRetreats

      • IG: @Kelly.Tolliday.Yoga



      • Check out our new programs: https://bucketlistbombshells.com

        43 min
      • 029: Showing up Authentically on Social Media in the Age of AI & Influencer Marketing with Chelsea Hodges

        Learn more & apply for Bucketlist Bombshells Launch Camp here!


        Chelsea Hodges is a social media manager and strategist who specializes in helping busy lawyers create intentional content on social media. She works with lawyers who are passionate about serving and making a change within their community. She’s helped her clients generate multi-6 figure years from their online presence and increase their following and engagement 10x after working with her. 


        Tune in as we talk about A/B testing and emerging trends to pinpoint what truly engages an audience and turns followers into clients. As well as, navigating the resistance to hopping in front of the camera and alternative routes to visibility. Chelsea and I riff on the importance of finding that sweet spot where your content feels less like a chore and more like a showcase of your expertise and passions. It's about consistency, playing to your strengths, and crafting an online persona that's as expertly litigated as your cases.

        As we wrap up today's episode, we consider the future of social media as it relates to creating AI personas of yourself and how that might impact the human connection and touchpoint that comes with sales, marketing, and building an online presence.


        You don't want to miss this one!


        Connect with Chelsea:

        • Instagram: www.instagram.com/chelseahodges 

        • TikTok: https://www.tiktok.com/@chelseahodges 

        • Website: https://chelseaannmedia.com/ 

        • Book a 1-1 consult: stan.store/chelseahodges

        • Freebie Download “30 Day Content Planning Kit” https://stan.store/chelseahodges 


        • Enrollment for Bucketlist Bombshells Launch Camp is now open! We’re selecting 30 women to join us in our brand new 8-week LIVE small group program for women ready to launch an online business in 2024! Learn more & apply here: https://bucketlistbombshells.com/launchcamp 


          Already have a business and ready to scale it? Get on the waitlist for Scale with Purpose Mastermind here!

          37 min
        • 028: Crafting a Hybrid Approach to Digital Marketing with Melissa Furr

          Learn more & apply for Bucketlist Bombshells Launch Camp here!


          Melissa Maulini Furr is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. She is known for generating strong marketing analytics and earning impressive results. Just this past year, she coordinated over $500k in sponsorship revenue for her influencer clients, generated over 30% in revenue increases for her e-commerce clients, and gained big follower counts on popular social platforms like TikTok. 

          Tune in as we navigate the ever-changing world of content creation and the delicate balance between organic and paid media marketing. We shed light on the nuances of brand partnerships, with a spotlight on how creators like those with Adobe foster brand awareness. Hear firsthand about the importance of trust-building through organic marketing and the pitfalls of over-relying on paid advertisements. Moreover, we share personal insights into why email marketing remains a timeless, platform-agnostic asset and how a hybrid marketing strategy can lead to enduring success.


          Connect with Melissa:

          • Website: https://definedmediaco.com 

          • Instagram: https://www.instagram.com/melissamaulinifurr

          • Instagram: https://www.instagram.com/definedmediaco


          • Enrollment for Bucketlist Bombshells Launch Camp is now open! We’re selecting 30 women to join us in our brand new 8-week LIVE small group program for women ready to launch an online business in 2024! Learn more & apply here: https://bucketlistbombshells.com/launchcamp 

            35 min
          • 027: Starting a Service-Based Non-Profit Business with Jazz Cole

            Learn more & apply for Bucketlist Bombshells Launch Camp here!

            ---

            How does one go from being a passionate language learner to becoming the founder of a nonprofit language education business? Welcome to another episode of the Freedom Filled Life podcast, where we are joined by Jazz Cole, the entrepreneur behind Multilingual and Philanthropic Inc.

            Jazz is not only can speak over 10 languages, she's also a globe trotter who uses language as a medium to connect with diverse cultures and societies. This episode uncovers the layers of her journey, from her love for languages, to her business venture, and her experiences studying abroad.

            Tune in to learn more about running a non-profit business from the setup to getting funding and creating a mission you believe in that helps and supports others around the world!

            Connect with Jazz:

            • Website: https://www.languageandpeople.org 

            • Instagram: @languageandpeople

            • Enrollment for Bucketlist Bombshells Launch Camp is now open! We’re selecting 30 women to join us in our brand new 8-week LIVE small group program for women ready to launch an online business in 2024! Learn more & apply here: https://bucketlistbombshells.com/launchcamp 

              32 min
            • 026: Embracing New Social Media Platforms & When to Use Paid vs. Organic Marketing with Nadine Burton

              Nadine Burton is a Social Media Marketing Coach whose expertise is in coaching women to leave their 9-5 and start their own freelance businesses as a social media manager.


              Nadine, who has been featured in the likes of Forbes, Thrive Social, Boss Babes and Tailwind, worked in marketing for 12 years after her University graduation, started her freelance business over 7 years ago, all while travelling and eventually moved to Bali and now Portugal.


              She has, for the past 4 years, been teaching other women how to create successful freelance social media manager businesses through her popular online courses, The Social Shells Program, through educational, social media content and an in-demand YouTube channel. Nadine is a wealth of knowledge in the social media and marketing, and freelance sector and consistently shares her learning openly.


              Resources Mentioned:

              • Scale with Purpose Mastermind Waitlist: https://bucketlistbombshells.com/mastermind
              • Free Masterclass: https://www.thesocialshells.com/masterclass 

              • Connect with Nadine:

                • http://www.thesocialshells.com/ 
                • http://www.instagram.com/thesocialshells 
                • https://www.youtube.com/channel/UCbjn5qmH1xlAV0AX6OoM6zg 
                • 43 min
                • 025: The Power of Transferable Skills & Overcoming Imposter Syndrome with Sofia Inacio

                  Get ready to be inspired as we sit down with the creative powerhouse behind Vago Designs, Sophia Inacio. Having transitioned from architecture to leading her own successful business, Sophia shares her journey and insight on making a career switch, overcoming imposter syndrome, and the value of personal growth. 

                  Our conversation touches on the delicate balance between passion and profit. Sophia lets us in on her strategies to find the sweet spot between what you love doing and what you can offer as a service. We dive deep into how understanding your own skills and their worth can set you on the path to entrepreneurship. 

                  We also discuss the crucial role a positive mindset plays in business growth. Addressing external factors that may be roadblocks, we explore the benefits a shift in perspective can bring about in your business and personal life. Sophia talks about the importance of empathy and effective communication in leadership. We wrap up with Sophia's advice for aspiring entrepreneurs. Don't miss this inspiring and motivating chat, filled with nuggets of wisdom!


                  Get to know Sofia:

                  Sofia, is the Founder and Lead Designer of Vago Designs, a Brand Strategy & Design Studio that specializes in helping businesses create a meaningful impact on their audiences.

                  With a diverse background in Architecture, Sales, and Marketing, Sofia has successfully leveraged her transferable skills from previous professional experiences to establish and grow her business. And now she’s on a mission to help other entre/solopreneurs do the same.


                  Connect with Sofia:

                  • www.vagodesigns.co.uk 

                  • https://www.instagram.com/vagodesigns/

                  • Resources Mentioned:

                    • Grow your brand with these 5 steps: https://www.vagodesigns.co.uk/free-strategy-guide 

                    • Join the Profitable & Productive Web Designer Bootcamp here!

                    • Get on the waitlist for Scale with Purpose Mastermind: https://bucketlistbombshells.com/mastermind 

                    • 35 min

                    About The Part-Time CEO Diaries

                    From the publisher's feed

                    The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to their first $1M without burnout. Hosted by $6M founders of Part-Time CEO Diaries™ Cassie…

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