The Part-Time CEO Diaries

The Part-Time CEO Diaries

By Cassie & ShayBusinessEntrepreneurship
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The Part-Time CEO Diaries episodes

  • 024: How to Get Totally Booked Out In Your Business with Paige Brunton!

    Click here to register for the Profitable & Productive Web Designer Bootcamp!

    Do you ever feel like you're spinning your wheels when it comes to your service-based business? What if I told you that you could have a clear, booked out sales process that brings in a steady stream of inquiries?

    Our guest, Paige Brunton, the highly sought-after course creator and host of the Web Designer Bootcamp, reveals her two-fold approach: having a clear process and a high volume of inquiries. We discuss various marketing strategies and the significance of consistency in finding a strategy that works for you.


    Having a streamlined proposal process can make all the difference in your service-based business operation. Paige shares her unique proposal process, including how distinct packages and setting realistic expectations can make the process more manageable for both you and your clients. She also dives into the nitty-gritty of handling the administrative side of things, providing clarity around project timelines, pricing, and client expectations. If you're considering a similar business model, you'll find her strategic decisions and the benefits they've brought her business enlightening.


    Lastly, if you're struggling in the world of website design, we've got you covered. Discover common mistakes and benefits straight from the mouth of an expert, as Paige imparts how her process allows her to balance her business and personal commitments while providing a clear timeline for project completion for her clients. She also offers advice on how to build the confidence to charge higher prices and why website design services are an excellent online service-based business to start.


    If you're looking for a business that offers freedom, fulfillment, and a vibrant community, web design might just be for you. Get ready to be inspired by Paige's journey and gain invaluable insights from her experiences. Let's get started!


    Join the Bootcamp happening on October 16th: Click here to enroll now!


    Connect with Paige:

    • Youtube: https://www.youtube.com/@PaigeBrunton
    • 31 min
    • 023: 5 Strategies to Transform Your Website and Attract High-Paying Clients with Alisha Tanner

      Want to unlock the secrets of attracting high-paying clients through powerful website design?

      Join us as we chat with Alicia, a former student of our Bucketlist Bombshells Academy and a current member of our Scale with Purpose mastermind, about her journey from working in the luxury beauty industry to building, growing, and scaling her boutique brand and website design business, S co. Creative Design. Alicia sheds light on her approach to creating captivating branding and website designs that enables her to stand out and attract high-paying clients. She also shares her experience of reaching out organically to work with smaller influencers and her tremendous growth over the last six months, as a member of our Scale with Purpose Mastermind.


      Listen in as Alicia reveals her strategy of attracting high-paying clients and refining her brand. She discusses the importance of knowing your target audience, finding the right platforms to market your brand, and creating SEO-rich content for your website. Furthermore, Alicia shares how she created a monthly subscription-based website management service, S co. Design Club, that has revolutionized her approach to client support and business scaling.


      Hear about Alicia's five strategies for transforming a website to cater to higher paying clients, focusing on the small details that will attract visitors and build trust. Alicia shares valuable insights on how the overall look of your website can make or break your brand, emphasizing the importance of spacing, imagery, and brand consistency. She also talks about her experience with mobile optimization and shares her process of hiring her first team member. Join us as Alicia guides us through her journey of scaling her business and achieving business growth through hiring.


      (0:00:00) - Attracting High-Paying Clients With Website Transformation

      (0:09:04) - Attracting High-Paying Clients and Brand Refinement

      (0:16:55) - Monthly Subscription Website Design Benefits

      (0:21:57) - Website Design and Client Transformation Strategies

      (0:25:23) - Spacing, Imagery, and Brand Consistency

      (0:31:58) - Mobile Optimization and Clear Processes

      (0:45:46) - Hiring's Impact on Business Growth


      Get to know Alisha:

      Alisha is the founder of the brand and website design agency, S co. Creative Design. S co. Creative works with female-led brands in designing captivating visual identities to help attract their target market, increase their ROI and stand out in their industry. Since founding S co. in 2020, she has collaborated with over 150 brands across four countries in visually elevating their business and reaching their target goals.


      Connect with Alisha:

      • Website: https://www.scocreative.com/ 

      • Instagram: https://instagram.com/scocreativedesign 

      • Resources Mentioned:

        • Alisha’s Free Attract and Captivate Guide: https://www.scocreative.com/guide

        • Scale with Purpose Mastermind: https://bucketlistbombshells.com/mastermind

        • 56 min
        • 022: From Construction Worker Turned Website Designer to Specializing in Showit with Kat Di Mauro

          In today’s episode, I’m sitting down with Kat Di Mauro - a digital design strategist & the owner of Siren By Design. She helps creative entrepreneurs & service-based businesses create an authentic and engaging presence by embodying the essence of their brand. 

          Her expertise in visually strategic design allows her to help businesses design their brands, websites, maximize sales opportunities, and reach their ideal target audience. With elegant branding, conversion-focused websites, and luxurious marketing materials she turns her clients' design dreams into reality.

          Kat took us behind the scenes of how she got started as well as shared some vulnerable moments around her experience overcoming imposter syndrome and how you can too! 

          Come join me as we dive into easy and practical steps you can take to become a website designer using the Showit design tool!

          In this episode, we cover:

          • Kat’s journey from construction worker to full-time Showit website & branding designer

          • Why Showit is such an incredible platform for creatives who want to specialize as website designers

          • How to rebrand your business and why it’s important for your next level stage of growth

          • The importance of streamlining your service offerings even when you want to offer everything you have a skill in

          • Kat’s experience with imposter syndrome and her advice for overcoming this feeling

          • And so much more!

          • Connect with Kat:

            • Website: www.sirenbydesignstudios.com  

            • Instagram, Facebook, Pinterest & TikTok: @sirenbydesign

            • Resources Mentioned in this Episode:

              • Bucketlist Bombshells Collective: https://bucketlistbombshells.com/collective 

              • Free Guide: 5 Steps to A Successful Website Launch: https://sirenbydesignstudios.com/freebies/5-steps-to-a-successful-website-launch-your-guide-to-online-brilliance/ 

              • 10 FREE IG Templates to Rock Your Feed: https://dashboard.mailerlite.com/forms/67095/58384430656390586/share 

              • The BB Collective Circle Chats: https://youtu.be/Q0bwGDuGrss 

              • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more. 

                Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

                28 min
              • 021: How to Integrate & Embrace New AI Tools in Your Service-Based Business with Ashlyn Carter

                If you’ve been keeping an eye on all of the new AI tools that have been getting released in abundance this year, but aren’t sure how to integrate them into your business then this episode is for you! 

                In today’s episode, I’m sitting down with Ashlyn Carter - an entrepreneur, international speaker, mentor, and marketer. Ashlyn Carter is the premier expert for copywriting for creative entrepreneurs. She’s the founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives. 90+ 1:1 clients, 5,000+ students, and 7-figures in revenue later, she’s pinpointed what it is helps lock in half-a-million dollar launches for digital marketing campaigns.

                She’s worked with major brands’ marketing efforts, including Delta Air Lines, Synovus Banks, Ford Fry Restaurants, and supported entrepreneurs including Jenna Kutcher, Amy Porterfield, Julie Solomon, and Beth Kirby of Local Milk.

                Plus! She has been a guest expert Masterclass host inside the Bucketlist Bombshells Collective and provided an exclusive session for our Scale with Purpose Mastermind members taking them behind the scenes of her agency business!

                In this episode, we cover:

                • Ashlyn’s journey from freelance writer to full-time agency owner & course creator

                • How Ashlyn is using AI in her copywriting business to amplify productivity & results

                • How AI can be integrated and used in any service-based online business model 

                • The 5 superpowers you have that AI tools don’t

                • Why AI won’t be able to replace your job and what to do about any fear you might still have around this

                • Our opinions on how AI will shift and change the online business industry and what business owners will need to do to adjust to this change

                • And so much more!

                • Connect with Ashlyn:

                  • Website: https://ashlynwrites.com/ 

                  • Instagram: https://www.instagram.com/ashlynscarter/ 

                  • Youtube: https://www.youtube.com/ashlynwrites 

                  • Resources Mentioned in this Episode:

                    • Scale with Purpose Mastermind: https://bucketlistbombshells.com/mastermind

                    • Chat GPT: https://openai.com/ 

                    • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more. 

                      Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on! 

                      56 min
                    • 020: How to Create, Launch, & Sell a Destination Group Retreat with Shayah Reed

                      In today’s episode, I’m sitting down with Shayah Reed -  the founder of Virtuwell Balance a digital marketing agency working with health & wellness brands & businesses to grow their revenue and increase their impact!

                      Shayah is on a mission to positively impact the lives of as many people as possible by enabling health and wellness professionals to expand their reach, maximize their time, and improve their bottom line all while creating a healthier work life balance so they can be the best version of themselves and show up fully for their clients and customers.

                      Shayah is also the host of a wellness retreat for entrepreneurs and ambitious professionals.

                      Hosted in the beautiful colonial town of Antigua Guatemala, these retreats will have a strong focus on your personal well-being, with a mix of relaxation and adventure. We're focused on helping entrepreneurs like YOU create more balance in your life and business so that you can make a greater impact in your community.


                      In this episode, we cover:


                      • How to strategize your retreat style, target audience, and retreat itineraries 

                      • The benefits of adding a retreat to your product ladder as you scale your business

                      • How to market & sell a destination high ticket offer retreat

                      • The best way to go about choosing your destination retreat location and booking a venue from afar

                      • How to profitably price your retreat and what expenses to expect

                      • And so much more!

                      • Connect with Shayah:


                        • Website: https://virtuwellbalance.com

                        • Instagram: https://www.instagram.com/virtuwell.balance/

                        • LinkedIn: https://www.linkedin.com/in/shayah-muller/

                        • Resources Mentioned in this Episode:


                          • Scale with Purpose Mastermind: https://bucketlistbombshells.com/mastermind

                          • Bucketlist Bombshells FREE Facebook Community: https://www.facebook.com/groups/bucketlistbombshellscommunity/ 

                          • Virtuwell Balance Retreat Nov 2023: https://www.virtuwellbalance.com/retreats

                          • Virtuwell Balance Free Retreat Planning Template: https://www.virtuwellbalance.com/bucketlist 

                          • Luna Luxe Destination Management: https://lunaluxedmc.com/

                          • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more. 

                            Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

                            47 min
                          • 019: From Data Analyst To Content Marketer Turned Course Creator with Julia Spector

                            If you’re someone who loves to generate new ideas in her sleep or in between your trips to your espresso machine, then I’m betting your career path has taken a lot of fun twists and turns. If you’ve already launched an online business I’m betting your product ladder has changed many times, maybe even within the first couple months! I love watching this journey unfold in really amazing ways for our Bucketlist Bombshells community members.

                            Wherever you are on your business growth journey there’s a little but of inspiration and motivation for everyone packed into this episode!

                            In today’s episode, I’m sitting down with Julia Spector -  the founder of Impact Design by Julia where she helps creative entrepreneurs and coaches gain clarity on their brand positioning and uncover their high converting marketing strategy.

                            Through utilizing email marketing, social platforms and sales funnels, she helps entrepreneurs to authentically marketing their unique talents so that they can bring in new leads and clients when they are feeling overwhelmed & exhausted by the process.

                            Julia has partnered with a variety of amazing clients from creative entrepreneurs, law firms, non-profits, wellness experts, real estate agents, the National Retail Federation as well as other clients.

                            Placing an emphasis on physical & mental well-being, Julia is also a Yoga teacher and enjoys helping people to feel like their best selves.

                            In this episode, we cover:

                            • Julia’s journey from working as a data analyst to what lead her to launch her creative marketing business
                            • Insights into how Julia is pivoting away from offering 1:1 services and moving towards launching her first course
                            • From her experience as a Yoga teacher, Julia shares her best tips and advice to avoid overwhelm and burnout while building a business
                            • Her top strategies for how to juggle a 9-5, client work, and creating a new product or service offering
                            • And so much more!
                            • Connect with Julia:

                              • Website: https://impactdesignbyjulia.com/
                              • Instagram: https://www.instagram.com/juliaspector/
                              • Resources Mentioned in this Episode:

                                • The BB Collective: https://bucketlistbombshells.com/collective
                                • Bucketlist Bombshells FREE Facebook Community: https://www.facebook.com/groups/bucketlistbombshellscommunity/
                                • Julia’s FREE 6 Steps to your high converting marketing strategy: https://juliaspector.kartra.com/page/free-guide
                                • Magnetic Marketing Course Waitlist: https://juliaspector.kartra.com/page/Join-the-waitlist-mmm
                                • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more.

                                  Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

                                  28 min
                                • 018: Balancing motherhood, self-care, and work, while growing an online business with Vanessa Parker

                                  If you’re a working mom, I’m sure that finding a balance between work and family life can be a struggle. On one hand, you absolutely love the business your’ve been and the clients you service, but on the other hand, you don't want to miss out on those precious moments with your children. It can feel like a never-ending juggling act, and it's easy to feel overwhelmed and burned out. But the truth is, achieving a balance between work and motherhood is possible, and it doesn't have to involve sacrificing one for the other.

                                  Whether you're a mom who's thinking of starting a business, or someone who's trying to balance work and family life, this episode is sure to inspire you!

                                  In today’s episode, I’m sitting down with Vanessa Parker -  the founder of Sunny Days Creative Studio where she is a sought after Wordpress Website Designer and Business Coach who supports purpose-driven coaches, consultants, mompreneurs, and creative entrepreneurs.

                                  During her entrepreneurial journey she has designed numerous brands with her 1:1 services and group coaching programs. After working 9-5 day jobs in corporate America and enduring unhealthy workplace environments she decided to start her own creative studio to have more authority over her career and personal life while helping other moms achieve their own goals. One day Vanessa was laid off from her 9-5 and she invested her severance package into her studio and grew it into a 5-Figure business. Today, Vanessa spends MORE time playing with her  kiddos, having date nights with her husbae, moving her body, eating nourishing meals, and taking spur of the moment road trips.

                                  In this episode, we cover:

                                  • Vanessa’s journey from getting laid off to starting her online website design business
                                  • Her best tips for mompreneurs and how they can balance being a wife, mother, and boss babe!
                                  • The #1 in-person strategy she uses to find and land new clients
                                  • Her top strategies for women who are in the growth stage of their business and how to take your income to the next level
                                  • And so much more!
                                  • Connect with Vanessa:

                                    • Website: https://sunnydayscreativestudio.com
                                    • Instagram: https://www.instagram.com/sunnydayscreativestudio
                                    • Resources Mentioned in this Episode:

                                      • The BB Collective: https://bucketlistbombshells.com/collective
                                      • Bucketlist Bombshells Instagram: https://instagram.com/bucketlistbombshells
                                      • Weeknight Website: https://weeknightwebsite.com/weeknight-website-bb/ref/5/
                                      • Vanessa’s FREE 4 Easy Steps to Create a Website Quickly: subscribepage.io/tT9H0q
                                      • Vanessa’s FREE 8 Simple Steps A Mom Can Take To Create A $1K/Month Business in 90 Days: subscribepage.io/KsWzWW
                                      • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more.

                                        Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

                                        48 min
                                      • 017: Create Your Brand Impact, Scale with Ease, & Increase Your Market Share with Tristan Thibodeau

                                        Often times when getting starting launching and/or growing your business you put the vision for your products and services at the forefront. Don’t get me wrong this is the foundation of your business, but what about your brand impact and the legacy you want to leave? Have you ever wanted to stand out from the crowd, create a strong following of brand ambassadors, and scale your business with ease?

                                        Then this episode is for you!

                                        In today’s episode, I’m sitting down with Tristan Thibodeau -  a Forbes-featured Brand Strategist for Wellness & Beauty brands, as well as the Founder of the industry-leading brand strategy and design agency, Wild Womn Haus.

                                        When clients engage in her services, they see an increase in revenue, community size, visibility, and recognition. Tristan's true specialty, however, lies in helping entrepreneurs identify their unique edge, market their "it" factor, and stand out in their niche. She helps teach industry leaders how to become industry rebels by being authentically and unapologetically themselves.

                                        In this episode, we cover:

                                        • Tristan’s journey from starting her business as a solorprenuer to growing a thriving agency
                                        • Why your brand should be at the forefront of your business to stand out in a saturated market
                                        • Her secret sauce to scaling your business with ease and a splash of fun
                                        • What is means to be a “Wild Womn” and why she incorporated this concept into her unique brand
                                        • And so much more!
                                        • Connect with Tristan:

                                          • Website: https://wildwomnhaus.com/
                                          • Instagram: https://www.instagram.com/tristan.wildwomnhaus/
                                          • Resources Mentioned in this Episode:

                                            • Tristan’s Podcast: https://wildwomnhaus.com/podcast
                                            • The BB Collective: https://bucketlistbombshells.com/collective
                                            • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more.

                                              Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

                                              47 min
                                            • 016: How to Master Your Copy & Foster Deeper Customer Relationships with Kelsey Formost

                                              As business owners, no matter what stage of the journey we’re in, we know how important your copy is. Your copy is more than just the words on your website or in your social media content, it’s the feeling, intention, and authenticity behind those words that builds that connection with your audience. If you’ve been struggling to get started writing or want to revamp your copy than this episode is for you!

                                              In today’s episode, I’m sitting down with Kelsey Formost - a copywriting expert, marketing educator & mental health advocate who helps entrepreneurs find their voice & write words that sell (without being sales-y).

                                              Kelsey’s easy-to-understand teaching style has helped take struggling businesses to six figures and beyond, but that’s not really what’s important. Kelsey’s mission is to de-mystify the process of communicating with an online audience, helping people feel empowered and inspired every time they need to write or speak about their business (and also, yeah, make more money in the process).

                                              In this episode, we cover:

                                              • Kelsey’s unique journey and how she found herself on a path to becoming a copywriting expert and course creator
                                              • Kelsey’s step by step strategy for how to write an About Page that converts!
                                              • How to get started as a freelancer copywriter
                                              • Rookie mistakes to avoid when you’re just starting out writing your own copy
                                              • And so much more!
                                              • Connect with Kelsey:

                                                • Website: https://kelseyformost.com
                                                • Instagram: https://www.instagram.com/kelsey.writes
                                                • Resources Mentioned in this Episode:

                                                  • Kelsey’s Copy Class: https://kelseyformost.com/copyclass
                                                  • Kelsey’s Podcast: https://kelseyformost.com/podcast
                                                  • The BB Collective: https://bucketlistbombshells.com/collective
                                                  • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more.

                                                    Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

                                                    49 min
                                                  • 015: How to Triple Your Income by Leveraging Your Knowledge to Create an Online Course with Louise Henry

                                                    If you’ve been thinking about creating an online course to sell, but aren’t sure how to generate passive income from your course or if you’re hitting a ceiling on your income and what to know how to leverage your knowledge to scale your revenue - then this episode is for you!

                                                    In today’s episode, I’m sitting down with Louise Henry, Systems & Tech Expert turn business mentor and course creator.

                                                    Right now, Louise is on a mission to empower women to leverage their knowledge and create online courses that generate truly passive income for their businesses. Louise teaches you just how to achievable it is to create, launch and scale a thriving online course business!

                                                    In this episode, we cover:

                                                    • How Louise went from being a Tech Virtual Assistant to full-time million dollar course creator
                                                    • How to create sales funnel systems that generate course sales round the clock!
                                                    • What passive income really looks like and how to achieve the desired result of breaking through your income ceiling
                                                    • Louise’s favorite (and proven) marketing strategy for selling her online course on auto-pilot
                                                    • And so much more!
                                                    • Connect with Louise:

                                                      • Website: https://louisehenry.com
                                                      • Youtube: https://www.youtube.com/c/louisehenry
                                                      • Resources Mentioned in this Episode:

                                                        • Want to learn more from Louise, she’s hosting a LIVE Challenge for aspiring course creators! Register for the Passive Profit: Create Your First Online Course Challenge happening November 14th - 17th! Click here to register!
                                                        • Thanks for listening! If you enjoyed this episode we'd be so grateful if you'd share it and leave us a review. Reviews help us spread the word about the Freedom Filled Life podcast, and are a key part of sharing this show with other people who know they are made for more.

                                                          Until next  time - keep on pursuing freedom, joy, and purpose. We'll be here cheering you on!

                                                          38 min

                                                        About The Part-Time CEO Diaries

                                                        From the publisher's feed

                                                        The Part-Time CEO Diaries is a top-charting podcast for women growing service-based online businesses to their first $1M without burnout. Hosted by $6M founders of Part-Time CEO Diaries™ Cassie…

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