In this episode of Higher Exchanges, we sit down with Sammy J to break down what it takes to navigate the cannabis market in 2025. With low or negative growth, tightening margins, and shifting consumer behavior, the landscape is forcing operators to get sharper, leaner, and more strategic.

We cover:

• 📉 Pricing, volume, and profitability in today’s market
• 🌴 How tourism is shaping cannabis sales in Nevada
• 🛍️ 2025 consumer spending habits — what’s changed
• 🌱 Greenshoots: where opportunity is showing up
• 🌿 Hemp — hype or real growth channel?
• 💬 What’s resonating with investors in today’s capital climate