This one is a recording of another “fire” global seminar that I gave to over 1000 PT's who attended my live training recently.I’ve learned that to be ultra successful in the cash-pay setting you have to have “authority” in abundance – but as you will soon see, “authority” has nothing to do with credentials or experience, and it has everything to do with how you use your marketing to show people that you can achieve an outcome better than any other option they’ve got.Telling people you are friendly and experienced will not do this - but this training will show you how.The training also talks you through the exact marketing strategies that my most successful Accelerator Students are using to smash through the $100k in cash-pay revenue bracket – and even how one of them has gone from charging $175 to $450 per session using this same authority system.You can watch the whole thing over on my Youtube channel – and if you want to find out if you qualify for the advanced training to do this for your clinic, details are here: www.ptprofitacademy.com/accelerator

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Here's the third instalment of this years Annual Planning meeting with the Paul Gough Physio Rooms team - in this one I talk about something that Warren Buffet describes as the "8th Wonder of the World" - the Compound Effect. Understanding how little things consistently done right in my business, in my financial investing and generally in my life, all add up to make a huge difference. It has been revolutionary for me. My old boss in Pro-Soccer used to tell me that “you need 6 or 7 streams to make a nice water fall” - and the compound effect follows that same principle. I talk about this, the importance of obsessing over the “cause” (and not chasing the effect), and the opportunities and threats to my physio business that I see in 2018. Enjoy the show - and if you haven’t already done so, be sure to join my Cash Club Community - we deliver $10,000 worth of Marketing Ideas to your clinics door every 30 days. Subscribe for just $1 here: www.ptprofitacademy.com/cash-club

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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So here is part two of the mini-series of footage from my clinics Annual planning event at my clinic in Hartlepool - in this one we are talking about the opportunities to sell more products and services, the importance of "following up" and asking the right questions to ensure that only the right (perfect) clients make their way into the clinic via our very generous offer of a "Free Discovery Visit". Enjoy the show and be sure to join our ever growing community of Cash Club Members where we deliver to your door $10,000 worth of new marketing ideas - every 30 days. Details here: www.ptprofitacademy.com/cash-club

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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This is the first in a mini-series of footage that I am sharing with you from 2018’s annual planning event. This is the first morning of the 3-day event and you’ll hear me talking to the team about what we did well - and not so well - the year before. Enjoy part one of the 1 meeting and look out for more coming your way soon. And, if you haven’t done so already, be sure to check out my new “Cash Club” community that is perfect for podcast listeners to learn more from me.Head to www.ptprofitacademy.com/cash-club

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

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🐦 Twitter/X: @ThePaulGough

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So here’s part two of the discussion that I had on the morning of Day 2 (of the 3-day Marketing Workshop from New Orleans…)In this one you’ll hear us discuss the importance of recognizing your patients "true intent". I’ve said it many times that not all patients are created equal - and they don’t all arrive equal either. One distinction you can often make between a patient who is ready to go (and one who needs a little more “love”) is in how they ask their first question on the phone…A patient who starts with “I just want to know…” is in a very different frame of mind from one who says “I’m calling to find out more about…”. One is open - one is closed off. It’s important you recognize both as they both need handling very differently.This is a great discussion with lots of implications for how you handle the first call and ultimately, your chance of converting from inquiry to paying patient.As well as that, you’ll hear us talk about something called the “endowment effect” and what it means for the bank account I call “Paul's Profit Account”… you'll also discover how to get patients more comfortable when they arrive… and why the highest paid employee in ANY successful business is always the Director of Marketing (…yet most PT clinics pay them the least!).Enjoy the show - and be sure to check out our new “Cash Club” Community that is perfect for our global community of Podcast listeners. Details at: www.ptprofitacademy.com/cash-club

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

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🐦 Twitter/X: @ThePaulGough

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This one is a recording of a great discussion that took place during my recent 3-Day Marketing Bootcamp in New Orleans…It’s the morning of day 2 - listen in as the room reflects on the learning that took place the day before, specifically the importance of picking an ideal client, giving you the bets chance of being successful.What does that mean? It means that so many businesses decide who they want to work with based upon their own hobbies and interests. That’s fine - but you better make sure that these people have the type of problems and health challenges that makes them more willing to pay you for your services. Get this wrong and it makes growing a business very difficult.There’s a lot of great insights covered on this audio-experience so be sure to have a pen and paper handy as you listen to take notes. Enjoy the discussion and if you haven’t done so already, be sure to join my new “Cash Club” program that has just launched. It's perfect for podcast listeners who want to learn more from me.Full details here:https://www.ptprofitacademy.com/cash-club

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

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🐦 Twitter/X: @ThePaulGough

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This one comes to you on the back of an incredible few weeks touring around the US, promoting the new "Cash Club" community, launched on the back of the Podcast (Full details here: www.ptprofitacademy.com/cash-club)…In that same time I’ve interacted with 100’s of PT business owners and I’ve been able to reflect upon the conversations - nearly all to do with how their businesses are performing "below par” and what can be done about it...“How do I get more profit?” is an important question to answer, but a more important question to ask is... “What’s going wrong in my business?" In this episode I share with you the 6 things that I believe all "POOR performing" businesses have in common (so that you can start to fix them!).Enjoy the episode - and if you are interested in joining my new “Cash-Club” community then go here now to activate your free trial (that all Podcast listeners are entitled to): www.ptprofitacademy.com/cash-club

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

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🐦 Twitter/X: @ThePaulGough

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In this one I answer a great question I was recently asked by a Chiropractor from New Jersey: “Why do so many cash-pay clinics struggle to scale?”…I thought long and hard about the answer (a sign of a great question!) and in this episode I share with you the “7” reasons why I believe that clinics might struggle to “scale”. The answer is much deeper than what most people believe is the reason - which is usually just “a lack of patients”. Sure, a lack of marketing is definitely one of the issues, and this podcast brings your awareness to the things that I believe could stop you from growing - if left unaddressed. As I always teach my clients, “a loss avoided is as good as win gained”. This one will help you avoid those mistakes so you can get on with growing - and scaling - much faster. Enjoy the show. P.S If you are interested in joining my new “Cash Club” that is mentioned in the show, then please send an email to [email protected] for instructions on how to join. Cash Club is a monthly program that involves you receiving at least $10,000 worth of marketing, mindset and profit boosting strategies for your clinic every 30 days - and is a natural extension to being a Podcast listener. Email [email protected] for more details.Image: Jerry Durham top San Francisco PT reading issue 001 of Cash is King

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

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🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

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This week in my media office we’ve been preparing the video and audio from the incredible 2-Day Sales and Conversions Bootcamp that took place in San Diego in December (www.ptprofitacademy.com/sales).This audio experience is the first part of day 2's opening session - you’ll hear me reflecting on what the “65" PT's in the room learned the day before…Specifically: what and how people really buy from a PT… the problem that we should be solving first… how to overcome an objection and what to do to get less objections… how delayed gratification is a problem for sales… and an introduction to something called “cognitive dissonance” which affects your patients decision making (not in a good way for either parties!).This is a sneak preview of my most attended event of last year, where I spent two days revealing the science of selling and walked through how to get better at conversions in the cash pay setting. The full recordings will be available to get from this link: www.ptprofitacademy.com/sales

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

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🐦 Twitter/X: @ThePaulGough

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This one is from my most recent UK Mastermind held at my clinic in January…Whenever I hold these events at my clinic I use the opportunity to bring my key-members of staff into the room and let them share their perspective on the things that we do to make the 'Paul Gough Physio Rooms' so profitable.In this one, I brought in Vicki Smith. If you are not familiar with Vicki, she manages the clinic for me (and also gets heavily involved my coaching and mentorship programs). Listen in to hear Vicki talk to the Mastermind Members in the room about tracking numbers, keeping staff accountable, wowing clients - and how to overcome the common objections that she hears on the phone.Enjoy the show - and if you are ready to improve your business skills, go here for details on how to join my program: www.ptprofitacademy.com/mastermind.If you want a better business, you need better skills. My Mastermind program is dedicated to giving you skills in marketing, sales, leadership, recruitment, finance, strategic thinking, culture and more. Details here: www.ptprofitacademy.com/mastermind

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

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🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

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