So there’s a LOT of “BS” out there about how PT businesses should be run - most of which usually comes from people who don’t run successful businesses, (ironic!). This profession is RIFE with “headline readers” who will fuel hear-say about what works in business - or place limits on what can be done in business - and it gets said so many times that people begin to think that it’s actually true… This podcast directly challenges most of what many PT’s believe to be true about business success - and they are the foundational concepts that I live by at the Paul Gough Physio Rooms. If you understand and adopt even just a couple of them - they will serve you well for making bigger, and better decisions about your business… My job is to bring to your attention and focus - to things that need your attention and focus - and these 10 Truths will do that as well as challenge your ‘thinking’ a little - or maybe a lot?I cover what the job of Marketing really is, what your business is NOT about, why staff are not a COST - and the 4 most costly words in any business…Thumbnail image: Here I am with one of El Paso’s Top PT Clinic Owners, David Middaugh, before a great day of learning and talking business at one of my recent Mastermind Events in Downtown Chicago.* We’ve just announced new dates for the Marketing Plan Workshop - take a look here if you want to join Paul at his next Marketing workshop dedicated to showing you how to create a Marketing Plan to attract cash-pay patients to your business: www.ptprofitacademy.com/profits-workshop

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

This Audio Experience is an intimate recording of “Vicki” teaching a group of Top UK Physio Business Owners (at a recent Mastermind Event I held at my Clinic in Hartlepool…)Every 3 months I get together with a group of Top Business Owners (invitation only) - and because it’s held at my clinic, I take the chance to bring some of my amazing staff into the room and let the questions fly about what we do here day-to-day, and explain how the business operates so well without me… Vicki is my Clinics' Manageress - PLUS, she has the vital role of being one of the people in our “sales” dept. You might hear me call it the “Follow-Up Team” or the “Nurture Team” - but basically, it’s sales. There isn’t a successful business alive that doesn’t have a great sales department - and just because it’s healthcare, doesn’t mean that we are exempt from needing to sell the value of our services. For most Physiotherapy Businesses - the salesman is the referring DOCTOR. That’s fine if you are happy to rely upon Doctor referrals - but if you are wanting to be successful without relying upon Doctors, then knowing how to "sell your value" is something you will need to get VERY good at!No questions are off limits in this recording - and the questions come in thick and fast. Vicki shares a lot of things she’s learned from me over the years with a big emphasis on converting more leads to paying patients at higher prices (sales!). Thumbnail image: Here I am with a group of the UK's Premier Physiotherapy Business Owners, Ryan Rieder, Dave O'Sullivan, Gavin Noble, John Prouse and Colin Gordon - at a recent 2 day Mastermind Event I held at my clinic in HartlepoolIf you'd like to find out how you can become a part of Paul's US and UK Mastermind, go here: www.ptprofitacademy.com/mastermind-a

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

“I’m ‘stuck’!” That’s what one frustrated Physical Therapist told me recently who wants to see more patients at her clinic, but the problem is, she doesn't have the money to spend on Marketing to make it happen! It’s a horrible position to be in. You don’t have the patient volume you want - and you know the solution to that is more Marketing, but you don’t have the thing that you need to be able to do it - the patients coming through the door who would give you the extra money for a bigger Marketing budget, so that you can bring even more patients through the door and so on, and so on...It’s a positive self-fulfilling cycle that happens as you become more successful in business but the question is… “How do you get there”? You can spend months - or even years - thinking, “when I get a few more patients, THEN I can spend more on Marketing and everything will be ok”, but the patients don’t come without the Marketing - so, what do you do?…This is such a common problem for many PT’s, that I decided to dedicate an entire episode to showing you how to find more money for a bigger Marketing budget, without taking a pay-cut or going into debt! Enjoy…Thumbnail: Here’s a picture of me at a recent Miami meet-up with some of the USA’s Top PT Clinic Owners, and Student Physical Therapists

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

When the boss is away - the staff DO NOT get to play!…So last week I was vacation with my kids - I spent 10 days in the beautiful Island of “Tenerife” (South of Spain) and when I am not in the Physio Rooms, it is business as usual…Watch EP42 Here.And that absolutely includes the training that we do to ensure that our assets (my staff), are at the top of their game. Every Wednesday at 9.00am training takes place - with or without me - and given that I was in a sunnier climate last week, Vicki Smith (my practice manageress) jumped into the hot seat to coach the team in my absence… In this Episode, you’ll get to watch first hand as Vicki addresses questions from my team - PLUS, a very special guest - top UK Physiotherapy Business Owner Wendy Mcleoud - who dropped by for a VIP day to watch and learn how my organisation is run…We are creating something very special at the Paul Gough Physio Rooms - a place that is as dedicated to it’s staff as much as it’s patients and we’re attracting Physical Therapists from as far afield as Phoenix, Texas, Scotland and Ireland who want to come and spend the day with my team to find out how a modern day physical therapy clinic is run - without the owner having to be there everyday. In this episode you are going to hear Vicki talk about:* “Vetting” the right and wrong clients to ensure that only the GOOD ones arrive in our world…* What it really means when patients cancel because they have a “hairdressers appointment”, why very FEW of our clients actually ever want “exercises”….* How to question clients BEFORE they arrive to ensure that when they do show up, they show up in the right frame of mind and ready to go all in with what we suggest!* Why the free report should never be spoken about again - once it is sent out…Watch this episode on Youtube: https://www.youtube.com/watch?v=Y0Ap-l0G92c&t=2s

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

It's been asked this question literally “100’s” of times in the last few months - “Paul, are Back Pain Workshops dead?”……as in, are the old-school “Back Pain and Sciatica” Workshops still effective?… My answer?: “I don’t think so!"Sure, one or two lucky PT's are still able to make Workshops “work”, but on the whole, we are definitely witnessing a decline in their effectiveness, and on this Podcast we debate “the death” of the 'traditional' Workshop approach. What’s more, I introduce you to something I call the “TRIDENT” approach which is a new, more cost effective, and safe way to acquire leads at your clinic that also lets you fill up Workshops with ease (and without paying a fortune for it…).Why did I put this episode out?Well, on my last tour across the Mid-West of America, floods of business owners told me they were confused/concerned - and even upset - that a once very predictable source of referrals - isn’t there any more, and many PT's are now asking me: “Is it over for the good-old days of the Workshop?” Now listen, I’m not saying that Workshops can’t be effective - I still “do them” at my own clinic - I just figured out a while back that the “traditional” way to fill one up was getting very expensive, very time consuming, came with a lot of risk - and results were not as good! I worked out a NEW way to “fill-up” a Workshop - without having to spend much money on Marketing for a Workshop, and on this Podcast I introduce you to it… The days of paying fortunes to get people to your Workshop are not needed anymore - there’s a new method in town called the “Trident Approach” and we cover it on this Episode of the Podcast…Note: Tag me on social media @thepaulgough if you can identify where todays intro music originates from - if you are a child of the 70’s and 80’s I think you’ll know…

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

A reason, I believe, that so many Physical Therapist's are running into resistance from patients not-so-keen to pay out of pocket (or sign up for a full plan-of-care) is often because the ‘words’ they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… Remember - business is about SOLVING PROBLEMS and we will be rewarded as business owners for our ability to motivate more people to give us their time and money than the other PT clinics available to them! Customers do not just magically walk through the door or any establishment and hand over their time and money - even when they are in pain or have lost function!However, if we are able to reposition our proposal as MEANING something MORE than they currently believe they are getting - then we will get a more favourable outcome for both parties… “Change the meaning, change the outcome” is something that I have drilled relentlessly into my staff if they are ever getting push back or resistance to our fees and in this episode I recall the story of the blind man who made $1000’s begging - simply by changing a few words on the sign next to his begging bucket. You have to hear it to believe it. Listen right to the end as I talk about converting LEADS, the role of online REVIEWS, the importance of offering a free first session - and having the right price strategy which covers those free sessions so you can give more of them away to get more people through the doors!…Watch the full show on Youtube:www.youtube.com/watch?v=Gi0c2Fjw7Zw

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

I love speaking in front of big audiences - and was thrilled to be invited as a Keynote speaker at Greg Todd’s “SSPT Live” Event recently in Florida, where the room was PACKED and the energy was HIGHH!This is one I think you’ll want to listen to more than once - I cover what I believe to be the most important skill set needed to be successful in business, how you communicate your value and the fundamental mistakes that business owners are making with their Marketing…I start the Keynote by telling the audience a true story about “FEAR” - and how as business owners it is important for us to “see beyond the fear” personally, and just as important, recognize that the very same fear that holds you and I bsck from making important decisions about our business is also holding our PATIENTS back from making important decisions about their health! When you truly understand the implications of this - business success becomes much easier…Enjoy listening - and if you want to WATCH the full keynote just head over to my Youtube channel: bit.ly/2wnjLqGIf you want to come to the next SSPT LIVE Event in Florida, the full details are here: bit.ly/2uhXysxOrder your seat through this link then reach out to me via my email ([email protected]) and I’ll bring you to my private dinner the night before the event!

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

This Episode of the show is about how we improve the Marketing for our new Balance and Falls Classes......but more than that, it's about having the confidence to just start something and improve it when you get the results. You're going to learn about how I use what the participants of our early Balance and Falls classes SAY about our classes to improve the Marketing to bring in more attendees in the future. Marketing is really easy - so long as you're in touch with what your ideal patient is telling you. Just listen to what they are telling you about their concerns and their health goals and watch how easy it is to create compelling headlines that attract more of the types of people who told it to you in the first place. At the Paul Gough Physio Rooms we are using these classes to create a sense of community for our patients - a place that they can start with us if they're not ready for Physio, OR, a place to STAY with us if they are done with their initial plan of care. Take from this episode a few things: 1. How I craft my Marketing Messages...and 2. That instead of needing something to be absolutely perfect before I run something - I'm a huge fan of getting even to just 70% of what I want to know and running with it anyway.Watch the full show on Youtube:https://www.youtube.com/watch?v=Gi0c2Fjw7Zw

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

In this Episode of the Paul Gough Physio Rooms show I continue my conversation about “Discovery Visits” - and how to convert more of them!This week, I bring my Physio Team’s attention to the important concept of making the patient aware that their problem is a familiar one to us - specifically, to use words “we hear this story all the time”! Those are 7 magical words that used together make a patient feel as though they are in a safe place - a place that someone else, who is just like them, with a pain/problem just like them - has been before them!As humans, we are immediately comforted by the knowledge that we are not the first to suffer with a problem - and the decision to do business with a PT Clinic is made much easier when the patient realises that, and it’s our job to point it out!Listern right to the end as I talk about the importance of “changing the meaning” of what you are offering - which is especially important if you are hearing “i’ll think about it” or “I can’t afford it” in any of your sessions. You can also head over to my Youtube channel and watch more episodes of the show when you click here: https://www.youtube.com/watch?v=cbfXR-_mx8Y and when you do hit subscribe to be the first to know when a new show goes live.

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.

If you want to make Direct Marketing work, one of the things you’re going to have to get good at is increasing conversions at something that I call “Discovery Visits” or "Free Tasters"…These sessions act as the “bridge” in-between your Marketing Campaigns - and your prospective patient actually paying for a first session. They’re super important - because it’s almost impossible to make Marketing from Facebook, Google or Social Media work if you are not offering something like this. On this weeks episode I talk with my Physiotherapy team about their role in the conversion process from Discovery Visits - and teach them when the decision to say “yes” to treatment is actually made - because it's NOT on the day... This “Discovery Session” is a critical driver of my business - and understanding how to do this right has produced 100’s if not 1000’s of additional patients at my practice over the last few years…For more Physical Therapy Business Education like this, head over to www.paulgough.com/podcast or www.ptprofitacademy.com and join Paul Gough's email list for regular updates.You can also head over to my Youtube channel and watch more episodes of the show when you click here: https://www.youtube.com/watch?v=fMkg2TrcvFg&t=41s - and when you do hit subscribe to be the first to know when a new show goes live.

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/

📲 Follow Paul here:

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

📘 Facebook: https://www.facebook.com/ThePaulGough

📸 Instagram: @ThePaulGough

🎥 YouTube: Paul Gough Media

🐦 Twitter/X: @ThePaulGough

🌐 Website: https://www.paulgough.com/

Hosted on Acast. See acast.com/privacy for more information.