The PESO Model® has evolved—and that evolution matters more than ever in 2026.

As AI accelerates execution and marketing teams are asked to deliver more with fewer resources, the real challenge isn’t whether to use AI. It’s whether your organization has a system strong enough to govern it.

In this episode, Gini Dietrich explains how the PESO Model has evolved from a framework into an operating system—one that helps senior marketers integrate AI, align teams and agencies, and measure what actually drives business outcomes.