A pinky promise is a surefire way to make you do what you say you’ll do.

People have a long history of breaking promises, to themselves and to others. It’s not lying, per se—rather, it’s a lack of follow-through.

We say we’re going to exercise four times a week, or finish that big project, or finally write that blog post, or whatever. But when it comes down to it, we don’t do it. We get distracted and procrastinate.

You can read the NirAndFar blog post on: The Pinky Promise: Stick To your Goals–Or Lose Some Blood https://www.nirandfar.com/pinky-promise/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/