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This episode features Ashley Losch and John Vance.

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This episode was recorded on July 10, 2024 

Join us on the B-Shifter podcast as we talk with Ashley Losch and herjourney from firefghter to becoming a leading Public Information Officer (PIO). Ashley shares how her initial reluctance transformed into mastery, and now she leads the charge at Blu Helmet Media to enhance fire departments' communication strategies. Her expertise in bridging the gap between incident commanders and PIOs during crises is invaluable and truly eye-opening.