Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

The Podcast Magic Trick (Big Podcast Insider Issue 154)


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Topics covered in this episode:​

  • The impact of using social media on creativity and the benefits and drawbacks involved.
  • Copying industry trends in podcasting without realizing it and its implications.
  • Generic guest pitch templates and the promotion of guest appearances on low-quality podcasts.
  • The potential harm to a podcaster's reputation by saying yes to certain podcasts.
  • Automation tools for podcasters such as Swell AI (episode notes and social media) and Book Like a Boss (guest booking). 
  • Big Podcast AMP, a coaching program focused on growing podcast audiences and increasing monetization.
  • What's next ... creating a comfortable studio environment and recording great interviews on a limited budget.

Episode Timestamps:​

00:02 Build a podcast that matters.

03:43 A magic trick brings quick win, hope, and more money.

07:37 Persistence and motivation lead to success. 

11:42 Speaking from the back of the throat can be harmful. Podcasters should aim for the "front of the face" to sound better.

14:26 Evenings are the preferred time for video podcasts. Opportunity still exists for audio podcasts in the morning, especially with younger people listening via Spotify.

17:19 Podcasts can be considered offline, as they are often listened to without a computer.

20:41 The dangers of seeking attention on social media.

24:17 It's good to copy what works in your industry ... sometimes.

28:34 Automates the guest booking and scheduling process.

29:35 Upcoming podcast episodes, Part 1: setting the stage for interviews with guests. Part 2: technical recording tips.

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 154 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast auidience?

  • Big Podcast Daily - Daily Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
...more
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