Eric interviews Steve Mast of AquaTough Pond Liners, a Carlisle representative. The discussion covers the history and branding of AquaTough, challenges in the pond liner market, the unique qualities of Carlisle's EPDM liner (including its J-Tear advantage and lifetime warranty), and strategies for market growth. The conversation also touches upon broader industry topics, such as animal damage prevention and collaborations to support the pond-building community. Finally, upcoming industry events like the All-American Koi Show are mentioned as opportunities for expanding market reach.
Key Takeaways...
- Building strong relationships with suppliers and customers is essential to navigating challenging times and ensuring business longevity.
- Embrace opportunities to collaborate and support industry initiatives as it fosters growth and benefits the entire community.
- Consistently delivering a high-quality product with strong warranty backing instills confidence among customers and sets your brand apart in a competitive market.
- Understanding and addressing customer concerns by offering tailored solutions and open communication builds trust and loyalty.
- Actively seeking ways to educate and inform your audience about the value and benefits of your products and services helps to expand market reach and attract new customers.
Learn more: https://www.carlislesyntec.com/en/Roofing-Products/Specialty/GeoMembrane/AquaTough
Links to resources:
Contractor Sales Secrets: ContractorSalesSecrets.com
Water Garden Expo 2025: WGExpo.com
AquaTough: Carlisle GeoMembrane
Atlantic Oase: https://www.atlantic-oase.com/
The All American Koi Show: AllAmericanKoiShow.com
Fitz Fish Ponds: Koi Trips
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
LA Pet Fair: https://www.lapetfair.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
TWT Contractor Circle
TWT Contractor Power Circle
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