What does it take to move the needle in the pork industry? For North Carolina State University professor Mark Knauer, it takes the same discipline he learned wrestling under legendary coaches at Iowa State University: the commitment to the "grind." In this episode, we explore how Knauer is bringing elite-level precision to sow management.
We discuss:

• The Sow Caliper: How this simple tool is saving producers money by eliminating subjectivity.
• The Longevity Secret: Why early growth and puberty are the best predictors of a sow’s lifetime success.
• Global Competition: What the U.S. must do through nutrition and health research to out-compete Brazil.
• Practical Research: Why the best insights come from "listening" to the pigs and the people in the barns.

Whether you are a producer looking to improve your bottom line or a fan of agricultural innovation, this conversation offers a masterclass in practical swine science.

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After 20 years in the U.S. Army and multiple deployments to Iraq and Afghanistan, Michael Williford was ready to retire—but he wasn't ready to slow down. In this episode, he shares his incredible journey from serving in the military to becoming a contract hog grower in Clinton, Ky. Discover how he used the discipline of the military to master swine management and how he’s using "black gold" to transform his family’s row-crop operation.

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Every small decision matters. Whether Dusty Oedekoven, chief veterinarian for the National Pork Board, is talking about wrestling or swine health, he says progress starts with belief. He outlines the newly adopted path forward for the National Swine Health Strategy to help the U.S. pork industry stop living with PRRS and PEDV. Drawing on historical successes like pseudorabies eradication and his own experiences in livestock disease elimination, Oedekoven shares why he believes the industry can move from managing endemic diseases to total elimination.

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Dan Hamilton, senior director for product performance at PIC, explores the vital intersection of swine genetic innovation and personal resilience. He shares how digital phenotyping and AI are revolutionizing the industry—from analyzing the "social networks" of pigs to improve welfare to using camera-based algorithms that enhance sow longevity by removing human subjectivity. While discussing the future of precision agriculture through real-time health monitoring and AI-driven feeding, he also addresses critical industry hurdles such as biological robustness and the evolving demands of pork quality. Most poignantly, he reflects on how the tragic loss of his first wife shaped his philosophy on leadership, underscoring that true success in the pork industry is built on a foundation of work-life balance, perspective, and the resilience to navigate challenges both in production and in life.

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Building trust is key to retaining top talent in the pork industry. Melanie Langley, director of people care at Fine Swine, discusses how you can transform barn culture through empathy. Langley shares her three Ps framework—protection, purpose and presence—to show how prioritizing the person behind the pig is the ultimate key to success.

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From the DC suburbs to the heart of Iowa, Harrison Furlow’s journey into the pork industry is anything but conventional. Discover why he believes producer-led advocacy is the key to a sustainable future in agriculture and how he’s helping build a more resilient industry in his new role at the Iowa Pork Producers Association.

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After a challenging 2023, Chet Mogler of Pig Hill Farms is shifting his focus from physical expansion to professionalizing operations through enhanced biosecurity and innovative grower incentives. Learn what’s happening with their new meat company, Iowa Craft Meats, and how their farm is focused on building a resilient and sustainable foundation for the next generation of pork producers. He also shares his experience as a father of 11 children and stresses the importance of learning from others and maintaining core values in both family and business.

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As Sylvester Stallone’s character Rocky says, “Life's not supposed to be sunshine and rainbows.” But Jennifer Tirey, Illinois Pork Producers Association executive director, points out what he has to say next about moving forward is the most important part of that famous quote. Tirey is no stranger to struggles in this world. She opens up about her fight with cancer when she was a young wife, the critical role of building relationships with decisionmakers, and battles that go on behind the scene in the pork industry.

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Professors Bob Goodband and Mike Tokach are retiring after 30 years dedicated to the swine industry at Kansas State University. Discover how these legends prioritized people over publications, shaping the next generation of industry leaders with their selfless mentorship and innovative research. Tune in to hear their reflections on a lifetime of impact, the evolution of swine production, and their challenge to the pork industry.

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