The Fillmore Auditorium is so chock full of musical history, it feels like the building itself has a soul. Nowhere is that better on display than in the theater's iconic poster room, filled with colorful framed signs for hundreds of shows through the decades. Since 1985, concertgoers have gotten their own free copies of the posters as they leave the theater. But who is the person behind these awesome keepsakes? Reporter Bianca Taylor introduces us to Arlene Owseichik, the creative director responsible for more than 2,000 of them.

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This story was reported by Bianca Taylor. Bay Curious is made by Olivia Allen-Price, Amanda Font, Christopher Beale and Brendan Willard. Additional support from Cesar Saldana, Jen Chien, Katie Sprenger, Jasmine Garnett, Carly Severn, and Holly Kernan.