Their company's vision is, “To be the premium progressive lens designer and vendor in the United States.”

Shamir CEO, Raanan Naftalovich joins the show and discusses how they are doing that in the face of the constantly changing vision care landscape. Raanan opines on everything from the effect of vision care plans, internet eyeglasses and refractions, decreasing emphasis on optical sales, social media and millennials on this eclectic episode.